Marc O'Polo explained

Marc O’Polo
Type:Aktiengesellschaft (AG)
Founded:1967 in Stockholm, Sweden
Location City:Stephanskirchen, Bavaria
Location Country:Germany
Locations:2,727 (2014)[1]
Revenue:€472 million (2018/2019)[2]
Num Employees:1,899 (2014)[3]

Marc O’Polo is a Swedish-German fashion label founded in 1967 by Rolf Lind, Göte Huss and Jerry O'Sheets.[4]

History

Founding

Marc O’Polo was founded in Stockholm in 1967 by Rolf Lind, Göte Huss, and Jerry O'Sheets.

In 1972, the label introduced logo-imprinted cotton t-shirts, and launched a unisex sweatshirt.[5] The first Marc O’Polo store opened in Düsseldorf in 1979.[6]

Expansion

In 1997, the company's original distribution partner for Germany, Werner Böck, expanded his shareholdings founding Marc O’Polo International GmbH, which is responsible for all the company operations including design, production, distribution and marketing.[4] [7] On the same year Marc O’Polo relocated its headquarters from Stockholm to Stephanskirchen in the district of Rosenheim.[3] [8]

From 1997 Marc O’Polo began to produce bags and small leather goods, the next year in 1998 they launched beachwear and children's clothing.[4] [9] In 2003, a flagship Marc O’Polo store opened in Munich's Theatinerstraße[4] [10] [11] and simultaneously opened an online store.

Since 2008, and the opening of the first Marc O’Polo store in Asia (in Singapore Changi Airport),[12] the company has invested in international expansion.[13] [14] The first Marc O’Polo stores in China opened in 2014.[15] [16]

Partnerships

In 2013, Marc O’Polo introduced a new claim, ‘Follow your Nature,’ and began featuring celebrities in its campaigns.[17] The actor Jeff Bridges was featured in campaigns for the company's menswear collections. In 2013 and Spring 2014, the campaign introduced Amber Valletta,[18] followed by Uma Thurman[19] in Fall/Winter 2014 in campaigns photographed by Mario Sorrenti.[20]

For the Fall/Winter 2013 and Spring/Summer 2014 seasons, Marc O’Polo co-created collections with the fashion illustrator Garance Doré,[21] [22] and for the Fall/Winter 2014 season with the graffiti artist André Saraiva.[23]

Since 2011, the company has sponsored the Marc O’Polo Design Award which honors innovative approaches to design among the students of Beckmans College of Design in Stockholm, Sweden.[24]

Marc O'Polo has also supported specific creative ventures by a range of international artists, such as the 2013 publication of a bilingual (German-English) edition of photographer Werner Eisele's chronicle of auto racing in the '60s and '70s, Formula 1 Legends;[25] floral artist Thierry Boutemy's installation ‘A Piece of Art’ exhibited in the Marc O'Polo store in Brussels during the 2014 Art Brussels contemporary art fair;[26] the 2014 photo::vienna exhibition of contemporary Austrian photography at Vienna’s Museum of Applied Arts (MAK);[27] and artist Stefan Gbureck's 2014 motorcycle ride from Berlin to Rio de Janeiro.[28]

External links

Notes and References

  1. http://company.marc-o-polo.com/en/Company/Distribution-Show-Rooms Marc O’Polo: Sales and Show Rooms
  2. Web site: Facts & Figures . Marc O'Polo AG . 7 December 2019 . de.
  3. https://company.marc-o-polo.com/en/Company/Corporate-Profile Marc O’Polo: Corporate Profile
  4. http://company.marc-o-polo.com/en/Company/The-History-of-Marc-O%27Polo Marc O’Polo: The History of Marc O’Polo
  5. http://www.elle.de/Marc-O-Polo-74901.html ‘Die Väter des Casual Looks: Marc O’Polo’
  6. http://de.marc-o-polo.com/restricted-landing-page-US.html Marc O'Polo: History
  7. https://www.bloomberg.com/research/stocks/private/snapshot.asp?privcapid=27242372 ‘Company Overview of Marc O’Polo International GmbH’
  8. https://www.handelsblatt.com/unternehmen/mittelstand/marc-opolo-bosch-oldenburg-und-co-marc-opolo-drei-prozent-mehr-umsatz-dank-technik/11177728-2.html 'Marc O'Polo: Drei Prozent mehr Umsatz dank Technik'
  9. http://montre24.com/brand/MarcOPolo/MarcOPolowatch/ ‘Marc O’Polo Watches’
  10. http://www.fabeau.de/news/marc-o’polo-expandiert-im-in-und-ausland/ ‘Marc O’Polo expandiert im In- und Ausland’
  11. http://www.textilwirtschaft.de/business/Marc-OPolos-neue-Altbauwohnung_82910.html ‘Marc O’Polo’s neue Altbauwohnung’
  12. http://www.moodiereport.com/document.php?c_id=30&doc_id=16397 ‘First Marc O’Polo store in Asia celebrates Changi Terminal 3 opening in style’
  13. https://www.fashionunited.com/executive/report/marc-opolos-fy-2011/12-sales-grow-by-92-percent-20122607489673 ‘Marc O’Polo’s FY 2011/12 sales grow by 9.2 percent’
  14. http://www.sportswearnet.com/businessnews/pages/protected/Marc-OPolo-to-expand-in-Germany-Russia-and-China_8536.html ‘Marc O’Polo to Expand in Germany, Russia and China’
  15. http://www.sportswearnet.com/news/pages/protected/Marc-OPolo-opens-first-store-in-China_8689.html ‘Marc O’Polo Opens First Store in China’
  16. https://fashionunited.com/v1/trends/marc-opolo-shanghai/201409032843 'Marc O’Polo Shanghai’
  17. http://www.textilwirtschaft.de/business/--Marc-OPolo-Neue-Markenkampagne_86857.html ‘Marc O’Polo: Neue Markenkampagne’
  18. http://www.vogue.de/mode/mode-news/mode-news-jeff-bridges-und-amber-valletta-modeln-fuer-marc-o-polo ‘Jeff Bridges und Amber Valletta modeln für Marc O’Polo’
  19. http://www.vogue.de/people-kultur/people-news/stars-uma-thurman-in-neuer-marc-o-polo-kampagne ‘Uma Thurman in neuer Marc O’Polo-Kampagne’
  20. http://www.glamourparis.com/mode/mode-actualite/articles/marc-o-polo-jeff-bridges-uma-thurman-2014/23491 ‘Uma Thurman et Jeff Bridges sous l’objectif de Mario Sorrenti pour Marc O’Polo’
  21. http://www.vogue.de/mode/mode-news/t-shirts-garance-dore-fuer-marc-o-polo ‘Garance Doré für Marc O’Polo’
  22. http://wwd.com/fashion-news/fashion-scoops/garance-dor-teams-with-marc-opolo-6990808/ ‘Garance Doré Teams with Marc O’Polo’
  23. http://www.sportswearnet.com/fashionnews/pages/protected/Coop-with-Mr-A-Marc-OPolo-further-bets-on-celebrities_8647.html ‘Coop with Mr. A: Marc O’Polo Further Bets on Celebrities’
  24. http://www.glamour.nl/lifestyle/nieuws/artikel/marc-o-polo-design-award ‘Marc O’Polo Design Award’
  25. http://www.gq-magazin.de/auto-technik/autos/formel-1-geschichte-legenden-des-rennsports 'Legenden des Rennsports'
  26. http://thierryboutemy.com/post/84153260927/for-marc-opolo Thierry Boutemy Florist: for Marc O'Polo
  27. http://www.photovienna.at/sochor-sponsor-ausstellungsflchen/ ‘photo::vienna’ Premium Partner: Marc O'Polo
  28. http://www.interview.de/dailywow/mit-dem-motorrad-zum-endspiel-nach-rio/ 'Mit dem Motorrad zum Endspiel nach Rio'

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