Marbo Product Explained

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Marbo Product d.o.o
Native Name:Марбо продукт
Native Name Lang:sr
Type:Subsidiary
Industry:Food
Location City:Đorđa Stanojevića 14, Belgrade
Area Served:Southeast Europe
Key People:Nenad Miščević
Products:Snack foods
Brands:Chipsy, Clipsy, Pardon, GUD
Revenue: 104.99 million [1]
Net Income: €6.96 million
Assets: €54.03 million [2]
Equity: €36.70 million
Num Employees:982
Parent:PepsiCo

Marbo Product (Serbian: {{lang|sr-Cyrl|Марбо продукт) is a Serbian subsidiary of PepsiCo that manufactures, markets, and sells potato chips, and other snack foods. Its headquarters is in Belgrade, Serbia. Some of their brands are Chipsy, Clipsy, GUD and Pardon.

History

Marbo Product was founded on 16 April 1995, by Serbian businessmen Andrej Jovanović and Bojan Milovanović. In the beginning, Marbo Product had a factory in Maglić near Novi Sad, and in 2000 it opened another factory in Laktaši, Bosnia and Herzegovina, but it was closed in 2021.[3] Throughout the years, Marbo Product emerged as a leader on the Serbian potato chip and snack food market. As of 2008, Marbo Product has facilities and distributive centers in several countries in the region – including: Kosovo, Albania, Croatia, Greece, Montenegro and North Macedonia.

In August 2008, Marbo Product was purchased by American multinational food, snack, and beverage corporation, PepsiCo, for €210 million.[4] [5]

Notes and References

  1. Web site: БИЛАНС УСПЕХА (2018) - Marbo Product. apr.gov.rs. 2 November 2019. Serbian.
  2. Web site: БИЛАНС СТАЊА (2018) - Marbo Product. apr.gov.rs. 2 November 2019. Serbian.
  3. News: Pepsi kupio proizvođača čipsa Marbo produkt. 16 January 2018. blic.rs. Beta. 27 August 2008. Serbian.
  4. News: BNP Paribas leaves Serbia as Direktna Banka acquires Findomestic Beograd. 19 September 2021. Radomir Ralev. SeeNews. 3 February 2017. English.
  5. News: Od napuštene fabrike do 200 mil.€. 16 January 2018. b92.net. Nedeljnik. 2 May 2015. Serbian.