Manifold Data Mining Inc. Explained

Manifold Data Mining Inc. is a Canadian company specializing in consumer data products, analytics, and predictive modeling. As a data and analytical service provider in Canada, they have been providing businesses, charities, and governmental organizations with comprehensive data products since being founded in 2001. For each neighbourhood, they provide estimates of what products consumers buy, where and how often they shop, how much they spend, which media channels they use, their lifestyles, and their attitudes or psychographics.[1]

Data Products

Their data products include demographics (e.g. geo-demographics), consumer behaviour, and a number of other categories. The Canadian census is conducted every 5 years, so in order to produce inter-censal estimates, e.g. for Sault Ste. Marie, they need to take into consideration other factors.[2] They also consider factors which affect the standard census such as undercount.[3]

All data products are modelled down to the 6-digit postal code level and various levels of census geographic units, with each postal code averaging 10–15 households.

Manifold is a partner of Vividata and Numeris, and models their survey responses down to the 6-digit postal code level, i.e. all across Canada and in markets not covered by their surveys.

Manifold Data Mining Inc.
Founded:2001 in Toronto, Ontario
Hq Location:Toronto, Ontario, Canada

CanaCode Lifestyle Clusters

One of their popular data products is CanaCode Lifestyles, which is a lifestyle segmentation system based on over 10,000 variables, ranging from demographic to spending to consumer behaviour and media usage patterns.[4]

Scientific Research

Manifold Data Mining has also published numerous peer-reviewed research papers on topics such as Type 2 Diabetes.[5] Manifold also publishes papers on Machine Learning techniques like collaborative filtering, which they use in their modelling and as part of their proprietary techniques.[6]

Other Usage

Manifold is often cited by municipalities in their community profiles, 5 and 10 year economic and land development plans.[7] [8] [9] [10] [11] [12]

Manifold's data has been used by university researchers, for example those investigating poverty odds, living standards, and low socio-economic status.[13]

External links

Notes and References

  1. Web site: Daily Research News Online no. 28989 – Vividata, Manifold Link for Canadian Consumer Insights. November 25, 2020 . www.mrweb.com.
  2. Web site: Government of Canada . Statistics Canada . May 12, 2020. Census of Population . November 25, 2020 . www23.statcan.gc.ca.
  3. Web site: So what is the population of the Sault anyway?. November 18, 2020 . en-CA.
  4. Web site: Consumer Lifestyle Clusters Manifold Data Mining. 2020-11-18. en-CA.
  5. Tsasis. Peter. Wu. Jianwong. An. Aijun. Wong. Hannah J.. An. Xiangdong. Mei. Zhen. Hains. Ted. 2016-03-29. Conceptualizing type 2 diabetes and its management. Journal of Multidisciplinary Healthcare. 9 . 133–136 . 10.2147/JMDH.S88684 . 27099510 . 4820210 . English . free .
  6. Book: Chen. Yan. Yann. Margot Lisa-Jing. Davoudi. Heidar. Choi. Joy. An. Aijun. Mei. Zhen. Advances in Knowledge Discovery and Data Mining . Contrast Pattern Based Collaborative Behavior Recommendation for Life Improvement . 2017. Kim. Jinho. Shim. Kyuseok. Cao. Longbing. Lee. Jae-Gil. Lin. Xuemin. Moon. Yang-Sae. https://link.springer.com/chapter/10.1007/978-3-319-57529-2_9. Lecture Notes in Computer Science. 10235 . en. Cham. Springer International Publishing. 106–118. 10.1007/978-3-319-57529-2_9. 978-3-319-57529-2.
  7. Web site: Marie. Conboy. 2019-10-15. Report reveals 30 per cent of Canmore homes owned by non-permanent residents. 2020-11-18. Bow Valley Crag & Canyon. en-US.
  8. Web site: Rolheiser. Duane. Blackfalds, Sylvan Lake, and Red Deer County team up with City of Red Deer to attract employers . November 18, 2020 . www.todayville.com. en-CA.
  9. Web site: City of Peterbourough. Regional Economic Development Profile . November 17, 2020 . City of Peterborough.
  10. Web site: Middlesex County. Immigration and Languages. Invest in Middlesex County.
  11. Web site: TEDC. 2020-11-18. TEDC. en-US.
  12. Web site: City of Oshawa. 2015 Community Profile. Nov 16, 2020. City of Oshawa.
  13. Web site: Sebastine . Asogwa . August 1, 2014. Poverty Odds and Household Expenditure Patterns in Nigeria . November 18, 2020 . University of Nigeria Nsukka.

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