Man of Many explained

Man of Many
Type:Digital Media, News
Language:English
Founded:2012
Headquarters:Darlinghurst, New South Wales
Country:-->
Country Of Origin:Australia
Owner:Man of Many Pty Ltd
Founder:
  • Scott Purcell
  • Frank Arthur
Editors:-->
Key People:
  • (2020 - present) Nick Hall, Editor
  • (2015 - 2019) Joe Cutcliffe, Editor
Industry:Online Media
Rev:-->
Intl:-->
Num Employees:-->
Subsid:-->
Commercial:Yes
Reg:-->
Users:-->
Current Status:Active
Content Licence:-->

Man of Many is an Australian independent digital lifestyle publication and website founded by Scott Purcell and Frank Arthur in 2012 that focuses on men's lifestyle, technology and consumer product news.[1]

History

Man of Many was founded in December 2012 by Scott Purcell and Frank Arthur as a publication covering consumer product news, technology and pop-culture content.[2] [3] The original concept behind the website was to report product news and announcements but the platform has since expanded to feature long-form editorials, interviews and local news and lifestyle content, on community issues such as men's mental health and sustainability.[2]

In 2018, the publication announced a rebrand and launched a new website design in partnership with Sydney-based creative agency Canvas Group.[4]

In January 2021, Man of Many publicly expressed concern about the impact of the proposed News Media Bargaining Code on independent publishers in Australia as well as in its formal submission to the Senate Economics Legislation Committee.[5] [6] The publication was also strongly opposed to Facebook blocking news content on its platform in Australia in February 2021 as a response to the proposed code.[7]

In April 2021, Man of Many launched an e-commerce store called the Man of Many Shop.[8] In July 2021, the publication partnered with other large digital publishers in the Australian market to pledge to publish clear and concise messaging to help drive COVID-19 vaccinations.[9]

In September 2021, Man of Many won Media Brand of the Year in the 2021 Mumbrella Publish Awards[10] and was announced as a founding member of the Digital Publishers’ Alliance (DPA) which collectively advocates for leading independent publications in Australia around key industry issues.[11]

In January 2022, Man of Many became the first Australian publisher to sign on with Ipsos, the new exclusive and preferred source of digital audience measurement data to the national Interactive Advertising Bureau (IAB).[12]

In its submission to the federal treasury's review of the Media Bargaining Code, Man of Many argued that small publishers were at a severe disadvantage to the large media players as a result of the code.[13]

In June 2022, Man of Many was appointed as a member of the Australian Press Council.[14]

In August 2022, the Australian Communications and Media Authority (ACMA) found Man of Many eligible as a registered news business under the News Media Bargaining Code (the Code).[15]

In September 2022, Man of Many became the first digital publisher to achieve a 100 percent carbon-neutral certification under the Australian Federal Government's Climate Active standard.[16]

Awards and recognition

Man of Many has been recognised with several industry awards. Notable among them include:

External links

Notes and References

  1. Web site: Independent publication Man of Many on becoming THE men's lifestyle site - AdNews . www.adnews.com.au . 31 May 2021 . en.
  2. News: Cain . Alexandra . The bloggers making the big bucks . 4 August 2021 . The Sydney Morning Herald.
  3. Web site: How This Side-Hustle Became Australia's Biggest Men's Website . in.style.yahoo.com . 31 May 2021.
  4. Web site: Man of Many launches global e-commerce store . Mumbrella . 31 May 2021 . 2021-05-10.
  5. News: Smaller websites and independent media worried they may lose out from media bargaining code . 4 August 2021 . ABC Radio . 20 January 2021 . en-AU.
  6. News: Visentin . Zoe Samios, Lisa . Google backflips on news product launch amid political battle . 4 August 2021 . The Sydney Morning Herald . 26 January 2021 . en.
  7. News: Don't bother suing Facebook, blocked companies warned . 4 August 2021 . Australian Financial Review . 22 February 2021 . en.
  8. Web site: Lifestyle publication Man of Many launches ecommerce platform - AdNews . www.adnews.com.au . 31 May 2021 . en.
  9. News: Australian publishers partner in joint COVID mission and coverage pledge . 4 August 2021 . Mumbrella . 20 July 2021.
  10. Web site: Mumbrella Publish Award winners 2021. mumbrella.com.au . 22 September 2021 . 9 September 2021. en.
  11. Web site: Digital Publishers Alliance launched with tech giant backing. 22 September 2021 . 14 September 2021. en.
  12. Web site: Man of Many the first Australian publisher to partner with IPSOS audience measurement. January 18, 2022. Mumbrella.
  13. Web site: Pressure on Frydenberg to force Facebook to negotiate with publishers. May 15, 2022. Australian Financial Review.
  14. Web site: Australian Press Council welcomes new publisher members. Australian Press Council.
  15. Web site: Australian Communications and Media Authority.
  16. Web site: Man of Many - Climate Active, Australian Federal Government.
  17. Web site: Mumbrella Publish Awards 2023: Man of Many, Broadsheet, Guardian Aus and more win big. Lauren. McNamara. September 7, 2023. Mumbrella.
  18. Web site: B&T . 9 September 2022.
  19. Web site: Hold On To Toto Dorothy, It's Part Two Of The B&T Awards Shortlist. David. Hovenden. September 12, 2023. B&T.
  20. Web site: Mumbrella . 1 September 2022.
  21. News: FT ranking: Asia-Pacific High-Growth Companies 2022. March 17, 2022.
  22. Web site: Fast 100 and Fast Starters winners revealed. March 22, 2020. Australian Financial Review.
  23. Darren Wells,News: Pedestrian.TV awarded Brand of the Year at Mumbrella Publish Awards. 22 September 2021 . mumbrella.com.au . 5 November 2020.

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