| Magic Oneohtrix Point Never | |
| Type: | studio |
| Artist: | Oneohtrix Point Never |
| Cover: | Magic Oneohtrix Point Never.jpg |
| Released: | October 30, 2020 |
| Recorded: | March–July 2020 |
| Studio: |
|
| Length: | 47:07 |
| Label: | Warp |
| Prev Title: | Age Of |
| Prev Year: | 2018 |
| Next Title: | Again |
| Next Year: | 2023 |
Magic Oneohtrix Point Never is the ninth studio album by American electronic producer Daniel Lopatin, under his alias Oneohtrix Point Never, released on October 30, 2020, via Warp.[1] [2] [3] The album draws on a psychedelic radio aesthetic strongly inspired by Magic 106.7, the mondegreen namesake of Lopatin's project, and was recorded during COVID-19 lockdowns, between March and July 2020.
It is the second album to heavily feature Lopatin's own vocals after Age Of, with a higher focus on songwriting. It features collaborations with The Weeknd (who also served as an executive producer for the album), Caroline Polachek, Arca and Nolanberollin. American artist Robert Beatty provided the album cover art. Both Lopatin and Beatty cooperated on art direction. Upon release, Magic Oneohtrix Point Never was met with critical acclaim and was featured on several publications' year-end lists.
Magic Oneohtrix Point Never was conceived as an album in early 2020 after Lopatin created eclectically varied mixtapes for the Safdie brothers' radio site Elara Radio; overall, he found that "on a therapeutic scale", he "always enjoyed the comfort of listening to the radio, and of listening to people have inane discussions on podcasts".[4] Lopatin remarked to GQ that "there's so much of me on this—even the collaborations are appropriate [to when I started out]".[4] In comparison, the album is themed around a psychedelic radio aesthetic and features four "Cross Talk" interludes, collages of "archival recordings of various American FM stations' "format flips", in which detourned DJ sign-offs collide with advertisements and self-help mantras", marking each periodic stage of the album.
Lopatin said of his intent with creating Magic Oneohtrix Point Never that:
I wanted to make a cohesive, punchy, 50-minute record that was very personal, but pulled from FM palettes that I was personally interested in [...] I think it works really well as a metaphor for how I've changed. The things that I try to understand about my own life and being an avid musical listener and how much that's influenced me as a musician is kind of apparent on this record. That metaphor of transformation is something that I came to by thinking about the radio.[5]
The press release issued by Warp upon the album's announcement, especially concerning the album's concept, tone and use of textures, stated that it "loosely summons the broadcasting logic of radio dayparts, switching on in the morning and closing very late at night, while seamlessly latticed together with kaleidoscopic, twitchy transformations of sound between the dials to form a darkly humorous reflection on American music culture", concluding by referring to the album's style as "maximalist baroque-pop within atmospheric glitter".[6]
Lopatin began teasing the album on September 22, 2020, posting a video teaser stating the album title to social media platforms.[7] He announced the album and its tracklist on September 25;[8] the announcement also came with the release of the "Drive Time Suite", a single release consisting of the first three songs off of the album: "Cross Talk I", "Auto & Allo" and "Long Road Home".[9]
On October 14, Lopatin released the music video for "Long Road Home", co-directed by Charlie Fox and Emily Schubert. The stopmotion animated video pays homage to the 1982 short film Le Ravissement de Frank N. Stein, which was also adapted on Lopatin's 2013 Oneohtrix Point Never album, R Plus Seven.[10] The song would later be reworked and rereleased as the B-side to Caroline Polachek's 2022 single "Billions".[11]
On October 27, Lopatin released the "Midday Suite", another single release containing the next five tracks of the album, "Cross Talk II", "I Don't Love Me Anymore", "Bow Ecco", "The Whether Channel" and "No Nightmares".[12] Lopatin also shared the personnel for the album on the same day to social media.[13]
Magic Oneohtrix Point Never was met with acclaim from music critics upon its release. At Metacritic, the album received a score of 81 out of 100 based on 14 critics, indicating "universal acclaim".[14]
In the review for AllMusic, Heather Phares writes that, "Lopatin builds on radio's power to connect people through music even from a distance, and the way he combines all the facets of his music feels like going up and down the dial. The flowing synth instrumentals of his earliest work sit next to Garden of Delete and Age Ofs subverted pop songs, and they're all surrounded by collages of DJ chatter that hark back to Replica's nimble plunderphonics."[15] Another positive review by Philip Sherburne states that "Whether sampled, synthesized, or acoustic, they are rich with implicit physicality, evocative of stretching and striking; processed voices are carved into curved, glistening shapes, uncanny as ice sculptures. It's a ridiculously opulent palette."[16]
| Publication | Accolade | Rank | ||
|---|---|---|---|---|
| Stereogum | The 50 Best Albums of 2020 | |||
| Bleep | Bleep's Top 10 Albums of the Year 2020 | |||
| Noisey | The 100 Best Albums of 2020 | |||
| AllMusic | AllMusic's 100 Favorite Albums of 2020 | |||
| Consequence of Sound | Consequence of Sound's Top 50 Albums of 2020 | |||
| Gorilla vs. Bear | Gorilla vs. Bear's Albums of 2020 | |||
| FLOOD | FLOOD's Best Albums of 2020 | |||
| Les Inrocks | Les Inrocks' Top 100 Albums of 2020 | |||
| musicOMH | musicOMH's Top 50 Albums Of 2020 | |||
| The A.V. Club | The 20 best albums of 2020 | |||
| Vinyl Me, Please | Best Albums of 2020 | |||
| Time Magazine | Best Songs of 2020 | |||
| Rolling Stone | Rob Sheffield's Top 25 Songs of 2020 | |||
| Pitchfork | The 100 Best Songs of 2020 | |||
| The Fader | The 100 Best Songs of the Year |
All tracks written by Daniel Lopatin, except where noted; all tracks produced by Daniel Lopatin.
Sample credits[17]
| Chart (2020) | Peak position |
|---|---|
| Dutch Vinyl Albums (MegaCharts)[18] | 14 |
| UK Album Sales (OCC)[19] | 54 |