Magic (trade show) explained

MAGIC is a fashion tradeshow in the United States. Held twice a year (February and August) in Las Vegas, this fashion marketplace showcases men's, women's and children's apparel, footwear, and accessories.

History

The tradeshow was inaugurated in 1933 by the Men's Apparel Guild in California. At one time it featured only men's clothing and accessories, but has expanded to include ladies' clothing and accessories, and manufacturing services. In 1989 it moved to Las Vegas.^[1]

In 1998, Magic was acquired by Advanstar Communications.^[2] In 2014, Advanstar was acquired by UBM plc.^[3]

References

• News: CALIFORNIA STYLES OF MEN PREVIEWED; Colorful Fabrics, Bold Patterns With Accent on Synthetics Are Theme of Opening. May 18, 1953. The New York Times. January 11, 2012. .. fall's California stylings for men at the annual fall market week of the Men's Apparel Guild in California and the Boys Apparel Guild in California. ....
• News: California Mart Bursting at the Seams 'One-Stop' Apparel Center Puts L.A. on Buyers' Map as More Designers Make It Their Home. Martha. Groves. Los Angeles Times. November 9, 1987. The prestigious MAGIC (Men's Apparel Guild in California) show, which in September drew 50000 retailers and 3000 men's clothing manufacturers to Los Angeles ... . January 11, 2012.

Notes

1. Web site: Richard N. Velotta. MAGIC trade show continues to grow as Las Vegas convention staple. 18 February 2016 . Las Vegas Review-Journal. 31 March 2017.
2. https://www.latimes.com/archives/la-xpm-1998-apr-09-fi-37500-story.html Advanstar to Acquire Magic International
3. https://www.apparelnews.net/news/2014/oct/01/advanstar-sold-972-million/ Advanstar Sold for $972 Million

External links

• Official site
• Magic Las Vegas 2020