Magic (EP) explained

M.A.G.I.C.
Type:	EP
Artist:	The Sound of Arrows
Cover:	TheSoundofArrowsMAGICEP.jpg
Genre:	Electronic, synthpop
Language:	English
Label:	Labrador
Prev Title:	Danger!
Prev Year:	2008

"M.A.G.I.C." is the second EP by the Swedish duo The Sound of Arrows. The song "M.A.G.I.C." was released as an EP in 2009 and was also available for free download from their record label's website. It was re-released in 2011 as a single, "Magic", with a new video.

The song is most easily recognized from the chorus, "The V-O-R-L-D is full of M-A-G-I-C," which features Hanna from Name The Pet.^[1]

Personnel

• The Sound of Arrows — lyrics, music, mixing (track: 6), production (track: 6)
• Henrik Von Euler — mixing (tracks: 1 to 5), production (tracks: 1 to 5)
• Lance And John — design and layout of artwork
• Einar Åkerlind/LPS — handwritten typography of artwork
• One Size Fits All — logo of artwork
• Edine Kwok — backing vocalist (tracks 1 to 5)
• Hanna Brandén — backing vocalist (tracks 1 to 5)
• Hugo Wikström — backing vocalist (tracks 1 to 5)
• Klara — backing vocalist (tracks 1 to 5)^[2]

Soundtracks

• The song "M.A.G.I.C." was used in a television commercial for the Mitsubishi Outlander vehicle by Mitsubishi Motors.^[3]

Notes and References

1. https://www.myspace.com/namethepet Name the Pet
2. http://www.discogs.com/Sound-Of-Arrows-MAGIC/release/1630094 Sound Of Arrows, The — M.A.G.I.C. (CD)
3. Web site: 30 March 2010 . BBDO ad goes for test drive . Financial Post . National Post . 29 January 2010 .