| MagCloud | |
| Type: | Subsidiary |
| Genre: | Vanity press |
| Foundation: | 2008 |
| Founder: | Hewlett-Packard |
| Locations: | U.S. |
| Area Served: | Global |
| Key People: | Andrew Bolwell |
| Services: | Self-publishing |
| Owner: | Blurb, Inc. (2014-present) Hewlett-Packard (2008-2014) |
| Num Employees: | 17 |
| Footnotes: | HP Indigo Division |
MagCloud is an American online publishing service founded by Hewlett-Packard in 2008 and sold to Blurb, Inc. in 2014.[1] Mag is an abbreviation for magazine, while cloud is a synonym for online.
MagCloud allows users to self-publish and distribute content, for business or personal use, as a professional-quality print publication or digitally for mobile and online viewing. Magazines are printed in full color via the HP Indigo Division on high quality paper in a variety of sizes and formats at a cost of US$0.16 or $0.20 per page, plus shipping and handling.
Authors set the cost for the publication and can markup to receive profits from MagCloud monthly. MagCloud offers users a variety of publishing and distributions services including automated ordering, print management, worldwide shipping, direct mail services, digital distribution and an online storefront, all free of charge.[2] [3]
In addition to discovery on the market for new, small publications, the service is used by existing magazines and publications such as STACK Models Magazine with a more traditional distribution method to make back issues available for sale.[2]