Mag+ Explained

mag+
Trade Name:	mag+
Industry:	Digital Publishing Computer software
Foundation:	2011
Location City:	New York
Location Country:	United States
Area Served:	Global
Products:	Digital Publishing Software
Services:	Digital Publishing
Owner:	MPS Limited
Homepage:	www.magplus.com

mag+ is a digital publishing platform to create content for tablets and smartphones.

The platform

The mag+ digital publishing platform^[1] consists of a set of tools:^[2]

• The mag+ Plugin, a plugin to Adobe InDesign CS5 – CC 2019.
• The mag+ Feature Builder, a HTML-wizard for creating interactive elements.
• The mag+ Production, a content planning tool.
• The mag+ Reviewer, an iOS, Android & Kindle Fire app for reviewing the content created on the target device.
• The mag+ Publish, a web-based app building and app management tool.

History

In 2009, Bonnier's Research and Development unit started a project to investigate how tablets will change the magazine industry.^[3]

In April 2010, Popular Science iPad App, created by the project team, was presented by Steve Jobs on stage during the launch of iOS 4 and the company began offering its software.^[4]

In January 2011, the company Moving Media+ AB was formally founded.^[5]

In September 2011, the company changed its name to mag+ AB in Sweden and to magplus Inc in the US. The name mag+ has since been used for the software. The name mag+ originate from Magazine and the + character represents an enhanced magazine experience enabled by the interactive multi media possibilities that tablets and smartphones offers, compared to print media.

As of June 2015, over 4,500 apps have been built on the mag+ platform.^[6]

In July 2016, MPS Limited acquired mag+.

Owners

The company is owned by the publishing services company MPS Limited.

Clients

Apps based on the platform:

• Bloomberg Markets^[7]
• British Journal of Photography^{[8] [9] [10] [11]}
• Chicago Sun-Times^[12]
• I'm Zlatan^{[13] [14]}
• Investment Week^[15]
• AnyFlip^[16]
• Macworld^[17]
• MAD Magazine^[18]
• Maxim^[19]
• Popular Photography^[20]
• Popular Science^[21]
• PUB Html5^[22]
• RedEye^[23]
• Symbolia^[24]
• The Next Web Magazine^{[25] [26] [27]}
• San Francisco Chronicle^[28]
• Slide Html5^[29]
• Victoria & Albert Museum^{[30] [31] [32]}
• Web MD^[33]

Notes and References

1. Web site: Digitalartsonline.co.uk . Create an interactive magazine for the iPad .
2. Web site: Theprintlabs.com . Digital publishing tools – mag+ solution meets InDesign and HTML5 . 2013-02-13 . https://archive.today/20130411231935/http://www.theprintlabs.com/digital-publishing-tools-magplus-solution-meets-indesign-and-html5 . 2013-04-11 . dead .
3. Web site: Allthingsd.com . Yet Another (Very Attractive) E-Magazine Fantasy .
4. Web site: YouTube.com . Steve Jobs on stage during the launch of iOS4 8 April 2010 .
5. Web site: Paidcontent.org . Bonnier Spins Out Its mag+ Tablet Concept . 2011-03-15 .
6. Web site: Tabtimes.com . Tablet publishing partner mag+ talks iPad vs. Android, monetization and surprising demand from the enterprise .
7. Web site: Talkingnewmedia.com . Tablet edition for Bloomberg Markets .
8. Web site: Media Bulletin . 5 July 2012 . British Journal of Photography launches redesigned iPhone app .
9. Web site: New Media Knowledge . iPad edition breathes new life into British Journal of Photography .
10. Web site: TabTimes . The British Journal of Photography gets boost from tablet publishing as new owners take charge .
11. Web site: eMedia Vitals . Tablet editions: Big gains ahead? .
12. Web site: magplus.com . The client section .
13. Web site: Football and Fashion . mag+ brings you the life and times of legendary football striker Ibrahimović .
14. Web site: Mac World . Zlatan Ibrahimovic biography iPad app published using InDesign and mag+ .
15. Web site: Investment Week . Investment Week iPad app launches .
16. Web site: AnyFlip . AnyFlip iPad app launches .
17. Web site: magplus.com . The client section .
18. Web site: Mobile Marketing . mag+ Sharpens Up . 2013-02-14 . https://archive.today/20130411094849/http://mobilemarketingmagazine.com/content/mag-sharpens . 2013-04-11 . dead .
19. Web site: EContent . mag+ Brings 12 Magazines to Apple Newsstand . 2011-10-18 .
20. Web site: EContent . mag+ Brings 12 Magazines to Apple Newsstand . 2011-10-18 .
21. Web site: Folio . Popular Science Creates Digital Bellyband for Its Tablet Edition . 2012-10-08 .
22. Web site: PubHtml5 . PubHtml5 iPad app.
23. Web site: Talking New Media . 12 Apps of Christmas: the Tribune Company uses mag+ to launch tablet edition for its tabloid, Red Eye .
24. Web site: Publishers Weekly . 'Symbolia,' iPad Journal of Multimedia Graphic Journalism, Debuts Today .
25. News: The Guardian . Apps Rush: TNW Magazine, SprintTV for iOS, Kid Launcher, ESPNsoccernet, Funpark Friends and more . London . Stuart . Dredge . 29 February 2012.
26. Web site: The Next Web . TNW Magazine hits more than 100.000 sessions in one month .
27. Web site: The Next Web . TNW Magazine is now available on the iPhone . 2012-10-02 .
28. Web site: Talking New Media . The San Francisco Chronicle uses mag+ to design and launch new weekly tablet-only magazine for the 49ers .
29. Web site: Slide Html5 . SlideHtml5 iPad app.
30. Web site: Creative Boom . New iPad app brings V&A archives to the digital stage . 2013-02-14 . https://archive.today/20130419230856/http://creativeboom.co.uk/news/new-ipad-app-brings-va-archives-to-the-digital-stage/ . 2013-04-19 . dead .
31. News: The Daily Telegraph . V&A uses fascinating new archive to present the 100 most influential postwar British plays - in an app . London . Daisy . Bowie-Sell . 12 December 2012.
32. News: V&A's new collection covers 50 years of theatre photography . The Guardian . London . Mark . Brown . 12 December 2012.
33. Web site: Magplus.com . The client section .