Madura Tea Estates | |
Foundation: | 1978 |
Founder: | Michael and Norma Grant-Cook |
Key People: | Ron Ford |
Madura Tea Estates is an Australian company that produces tea.
In 1978, Mike and Norma Grant-Cook, tea planters from Ceylon, established the Madura Tea Estates in Murwillumbah (Tweed River valley) in north-eastern New South Wales. Madura produces Assam tea and green tea (the latter is locally produced since 1989), which is blended with Sri Lanka (Ceylon) tea.[1] As of 2000, the company was 100% Australian-owned. The "Madura Tea" production started in 1982, as of 2003, 25 hectares were used for the plantation.
Madura Tea packagings are 100% recyclable.[2] [3] [4]
Madura Tea dumped halal certification in Australia.[5]
Tea primarily targets the domestic market as part of the "buy Australia" campaign. Like its competitors, Tea Estates of Australia and Nerada Tea, Madura Tea established a visitor center, where tourists can taste and buy samples. Madura Tea became the official tea of Parliament House in Sydney in 2013 (replacing Twinings).[6]