Madman Entertainment Explained

Madman Entertainment Pty. Ltd.
Type:Private
Location City:East Melbourne, Victoria
Location Country:Australia
Industry:Entertainment
Area Served:Australia and New Zealand
Owner:Five V Capital
Num Employees:90[1]
Divisions:Third Man Films
Subsid:DocPlay
Garage Entertainment
Madman Interactive

Madman Entertainment Pty. Ltd., also known as Madman Films, is an Australian distribution and rights management company headquartered in East Melbourne, Victoria, specialising in feature films, documentaries and television series across theatrical and home entertainment formats in Australia and New Zealand.

History

Early history

Madman Entertainment was founded in 1996 by Tim Anderson and Paul Wiegard as a mail order business specialising in imported anime titles, after following the success of Manga Entertainment in the United States and the United Kingdom.[2] Originally selling titles on VHS, the company became the second Australian distributor to author DVDs in-house, with the 1995 film Ghost in the Shell being their first DVD release. In 1998, Madman began airing anime on television, with Neon Genesis Evangelion airing on SBS TV.

Madman manages the distribution of live-action titles through its labels Madman Films, Directors Suite, Madman Sports, Madman Laughs, Madman Television, Bollywood Masala and Eastern Eye as well as children's entertainment through its Planet Mad and Mad4Kids labels. Madman also has a theatrical distribution arm called Madman Cinema. In addition, the company distributes programmes acquired or produced by Australia's Special Broadcasting Service (and newly, titles from WWE in Australasia, thus replacing Shock Entertainment[3]) on DVD and Blu-ray.[4] Until 2005, Madman was also the distributor for film distributor Umbrella Entertainment.[5]

Acquisition by Funtastic Limited

On 1 May 2006, Madman Group was purchased by Funtastic Limited for, in order to acquire the media rights to titles for which Funtastic held the toy rights. Madman founders Tim Anderson and Paul Wiegard also signed an employment agreement upon the acquisition, remaining on Madman's board of directors.[6]

In 2007, Madman began a licensing agreement to release original Cartoon Network and Adult Swim series on DVD in Australia and New Zealand. Madman also programmed Adult Swim's anime block in the two countries until Cartoon Network Australia dropped its entire Adult Swim lineup on January 1, 2008.[7]

On 23 February 2008, Madman announced that it had reached a distribution deal with Viz Media to distribute Viz Media's manga titles in Australia and New Zealand.[8] The distribution deal ended in April 2016, with Simon & Schuster taking over distribution of Viz's catalogue, and Madman Entertainment ceasing distribution of all manga titles.[9]

At the 2008 Supanova Pop Culture Expo, Madman announced plans to explore new distribution methods. Madman launched the Madman Screening Room, a video on demand streaming service, with School Rumble being the first title on the platform.[10] Madman also began releasing Blu-ray Disc titles, starting with in June 2009.[11] On 1 June 2009, Madman Entertainment produced an English adaption of , a 2007 film based on the Tamagotchi digital pets from Bandai and WiZ. Madman also intended to dub the film's sequel, , but the dub was cancelled for unknown reasons.

In April 2008, the company announced a collaboration with British company Warp Films. Warp and Madman plan to make "at least two films together over the next three years, starting with Tyrannosaur."[12]

Independent company

On 4 March 2014, Funtastic Limited announced its intention to sell Madman Entertainment due to Madman's market value being half of its carrying value.[13] On 31 July 2014, original founders Tim Anderson and Paul Wiegard, along with a small group of investors, purchased Madman Entertainment from Funtastic for .[14]

In April 2017, Madman Media Group announced it had purchased Garage Entertainment from SurfStitch Group for "a nominal cash consideration", acquiring Garage Entertainment Pty. Ltd. and TMG Media Pty. Ltd., with Madman and SurfStitch agreeing to negotiate a strategic partnership for content development and advertising services.[15]

Sale of Madman Anime Group and further film development

On 17 February 2018, Madman co-founder & CEO Tim Anderson confirmed that on 15 November 2017, Sony Music Entertainment Japan subsidiary Aniplex had become a minority shareholder in Madman's anime business, Madman Anime Group, and was issued an undisclosed number of shares.[16]

On 23 May 2018, it was revealed that investors Adrian MacKenzie, Brett Chenoweth, and Charbel Nader were examining options to sell the Madman Media business, or bring in another investor, after PwC Australia conducted a strategic review, with Madman being valued around .[17]

On 6 February 2019, Madman Entertainment sold Madman Anime to Aniplex for .[18] [19]

On 13 February 2020, it was announced that Madman Entertainment, Curzon, and Cinéart partnered to launch a film development fund for three years. The partnership provides the companies first look options for distribution, and is expected to back 16 projects.[20] The Curzon CM Development Fund is operated from Curzon's London offices, and its first projects include Swimming Home, Sweet Maddie Stone, and The Ballad of a Small Player.[21]

On 11 July 2023, APRA AMCOS filed a lawsuit against Madman streaming services DocPlay and Garage Entertainment, claiming the two services had failed to pay for licences for the use of music on platforms' titles.[22] [23] This proceedings settled swiftly with DocPlay and Garage becoming among the first streaming services to reach agreement with APRA AMCOS for the ongoing payment of music fees.

DocPlay

DocPlay
Type:Subscription video on demand
Language:English
Area Served:Australia, New Zealand, United Kingdom
Owner:Madman Entertainment
Registration:Required
Current Status:Active

DocPlay is a video-on-demand streaming service dedicated to streaming documentaries. The serviced was launched by Madman Entertainment on 1 December 2016 as a subscription-only service, and included 130 documentary titles, with 20 Australian titles.[24]

On 29 November 2016, it was announced that Madman Entertainment were the recipients of Screen Australia's Enterprise funding program, with Madman launching DocPlay to allow for a revenue-sharing model for filmmakers of documentaries on the platform. The funding also allowed for DocPlay to acquire and stream Australian documentaries on the service.[25]

On 23 July 2019, DocPlay reached a content agreement with ABC Commercial to expand DocPlay's content by adding 180 hours of factual content from ABC's library onto the service. The deal included locally produced content, as well as content from New Zealand and the United Kingdom.[26]

Notes and References

  1. Web site: Madman Entertainment. Five V Capital. 28 May 2022. 23 May 2022. https://web.archive.org/web/20220523002818/https://www.fivevcapital.com/company-profiles/madman-entertainment. live.
  2. Web site: 20 Years Of Madman Entertainment. Johnson. Travis. 31 October 2016. FilmInk. 18 April 2022. 23 September 2021. https://web.archive.org/web/20210923064315/https://www.filmink.com.au/20-years-of-madman-entertainment/. live.
  3. Web site: Madman Entertainment Becomes the New Distributor for WWE in Australasia. Capsule Computers. 28 August 2017. 4 October 2017. https://web.archive.org/web/20171004032830/http://www.capsulecomputers.com.au/2015/12/madman-entertainment-becomes-the-partner-of-wwe-in-australia-and-new-zealand/. live.
  4. Web site: Madman Entertainment - Anime & Pop Culture Store. 26 July 2016. 13 October 2006. https://web.archive.org/web/20061013062629/http://www.madman.com.au/actions/news.do?method=view&newsId=782. live.
  5. Change in Distribution for Umbrella Entertainment Titles . . 1 August 2005 . Madman Entertainment . 20 September 2019 . 17 October 2019 . https://web.archive.org/web/20191017041453/https://www.madman.com.au/news/change-in-distribution-for-umbrella-entertainment-titles/ . dead.
  6. Web site: Madman Acquired by Funtastic for $34.5 Million AUD. Hayward. Jon. May 11, 2006. Anime News Network. February 6, 2019. 7 February 2019. https://web.archive.org/web/20190207072336/https://www.animenewsnetwork.com/news/2006-05-10/madman-acquired-by-funtastic-for-%2434.5-million-aud. live.
  7. Web site: Madman Entertainment - Anime & Pop Culture Store. https://web.archive.org/web/20071222063242/http://www.madman.com.au/htmlmail/cartoonnetwork/2007_02_feb/. 22 December 2007.
  8. Web site: Viz Media Teams With Madman Entertainment on Manga. 23 February 2008. Madman Entertainment. Anime News Network. 11 February 2019. 31 May 2015. https://web.archive.org/web/20150531053323/https://www.animenewsnetwork.com/press-release/2008-02-23/viz-media-teams-with-madman-entertainment-on-manga. live.
  9. Web site: Simon & Schuster Australia Takes Over Distribution of Viz Manga in AU/NZ. Hayward. Jon. 21 April 2016. Anime News Network. 11 February 2019. 12 February 2019. https://web.archive.org/web/20190212011341/https://www.animenewsnetwork.com/news/2016-04-21/simon-and-schuster-australia-takes-over-distribution-of-viz-manga-in-au-nz/.100545. live.
  10. Web site: Madman News from Supanova Expo. Hayward. Jon. 31 March 2008. Anime News Network. 26 July 2016. 2 May 2016. https://web.archive.org/web/20160502130357/http://www.animenewsnetwork.com/news/2008-03-31/madman-from-supanova-expo. live.
  11. Web site: Transformers - The Animated Movie (Blu-Ray). Madman Entertainment. 26 July 2016. 27 August 2016. https://web.archive.org/web/20160827143257/https://www.madman.com.au/actions/catalogue.do?releaseId=12222&method=view. live.
  12. Web site: Warp Teams with Madman. 22 April 2008. Madman Entertainment. 26 July 2016. 23 March 2019. https://web.archive.org/web/20190323152842/https://www.madman.com.au/news/warp-teams-with-madman/. live.
  13. Web site: Funtastic Limited to sell Australian Distributor Madman Entertainment. Hayward. Jon. March 6, 2014. Anime News Network. February 6, 2019. 7 February 2019. https://web.archive.org/web/20190207021406/https://www.animenewsnetwork.com/news/2014-03-06/funtastic-limited-to-sell-australian-distributor-madman-entertainment. live.
  14. Web site: Madman Entertainment Completes Buy-Back from Funtastic Limited. Hayward. Jon. July 31, 2014. Anime News Network. February 6, 2019. 7 February 2019. https://web.archive.org/web/20190207014923/https://www.animenewsnetwork.com/news/2014-07-31/madman-entertainment-completes-buy-back-from-funtastic-limited/.77161. live.
  15. Web site: SurfStitch has sold Garage Entertainment for a loss. Pash. Chris. 17 April 2017. Business Insider. 15 February 2020. 4 March 2020. https://web.archive.org/web/20200304191643/https://www.businessinsider.com.au/surfstitch-has-sold-garage-entertainment-for-a-loss-2017-4. dead.
  16. Web site: Aniplex Invests in Australia's Madman Anime Distribution Company. Hodgkins. Crystalyn. 17 February 2018. Anime News Network. https://web.archive.org/web/20180217174429/https://www.animenewsnetwork.com/news/2018-02-17/aniplex-invests-in-australia-madman-anime-distribution-company/.127649. 17 February 2018. live.
  17. Web site: Power trio seek buyer for Madman Entertainment. Thompson. Sarah. Macdonald. Anthony. Sprague. Julie-anne. 23 May 2018. The Australian Financial Review. 19 February 2020. subscription. 15 August 2020. https://web.archive.org/web/20200815135630/https://www.afr.com/street-talk/power-trio-seek-buyer-for-madman-entertainment-20180523-h10f7a. live.
  18. Web site: Director's cut: MacKenzie's Five V Capital sells Madman anime arm to Sony. 6 February 2019. Thompson. Sarah. Macdonald. Anthony. The Australian Financial Review. 6 February 2019. subscription. 5 November 2019. https://web.archive.org/web/20191105044316/https://www.afr.com/street-talk/directors-cut-mackenzies-5v-sells-madman-anime-arm-to-sony-20190204-h1at6u. live.
  19. Web site: Aniplex Acquires Australian Distributor Madman Media's Anime Division. 6 February 2019. Pineda. Rafael Antonio. Anime News Network. 6 February 2019. https://web.archive.org/web/20190206124422/https://www.animenewsnetwork.com/news/2019-02-06/aniplex-acquires-australian-distributor-madman-media-anime-division/.143060. 6 February 2019. live.
  20. Web site: UK's Curzon, Australia's Madman, Benelux's Cineart Partner To Launch $1.6M Film Development Fund. Grater. Tom. 13 February 2020. Deadline. 15 February 2020. https://web.archive.org/web/20200215022744/https://deadline.com/2020/02/curzon-madman-cineart-film-development-fund-1202859067/. 15 February 2020. live.
  21. Web site: Curzon reveals first recipients of £1.2m development fund. 22 March 2021. Cinéart. 26 March 2022. 23 May 2022. https://web.archive.org/web/20220523043352/https://www.cineart.nl/nieuws/curzon-reveals-first-recipients-of-p12m-development-fund. live.
  22. Web site: Madman streaming services sued in licensing spat. Bolza. Miklos. 13 July 2023. PerthNow. 5 October 2023.
  23. Australasian Performing Rights Association Ltd & ors v. DocPlay Pty Ltd & ors. Federal Court of Australia, New South Wales Registry. https://www.comcourts.gov.au/file/Federal/P/NSD694/2023/actions.
  24. Web site: Madman launches DocPlay. 2 December 2016. Inside Film. 20 March 2020. https://web.archive.org/web/20200319165216/https://www.if.com.au/madman-launches-docplay/. 19 March 2020. live.
  25. Web site: Screen Australia names recipients of $2.5 million in Enterprise funding. Inside Film. 29 November 2016. 7 January 2017. https://web.archive.org/web/20161201140806/http://if.com.au/2016/11/29/article/Screen-Australia-names-recipients-of-2-5-million-in-Enterprise-funding/WDWZYDUSDU.html. 1 December 2016. dead.
  26. Web site: ABC Commercial signs agreement with Docplay for over 180 hours of content. ABC Commercial. 20 March 2020. https://web.archive.org/web/20200319165225/https://www.abccommercial.com/contentsales/news/abc-commercial-signs-agreement-docplay-over-180-hours-content. 19 March 2020. dead.

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