| Madison Reed | |
| Type: | Private |
| Predecessors: | --> |
| Successors: | --> |
| Founders: | --> |
| Hq Location City: | San Francisco, California |
| Hq Location Country: | United States |
| Areas Served: | --> |
| Key People: | Amy Errett |
| Products: | Hair care Hair color |
| Owners: | --> |
Madison Reed is an American brand of hair care and hair color products. The company has a subscription-based service through its online store as well as partnerships with Ulta, Sephora and QVC, among others.[1] Madison Reed was founded in 2013 by Amy Errett and is headquartered in San Francisco.[2]
In 2017, Madison Reed opened brick-and-mortar "Color Bars" in San Francisco and New York City for root touch-ups and glosses.[3] [4] Errett was named one of Inc.'s Female Founders 100 list in 2018.[5] Madison Reed announced that it would begin using "raw photography" in all advertising imagery, signified with a "Real Mark".[6] [7] The company uses natural ingredients, such as argan oil and ginseng root extract, in its products, which are tested on human hair before going into production.[2] [8] It uses an algorithm that identifies a preferred hair color for customers based on answers to 12 questions about their hair.[2] In 2016, Madison Reed released visualization tools such as a chatbot that analyzes primary and secondary tones to customize a customer's dye, and an augmented reality tool that uses a customer's smart phone or laptop camera to simulate a new hair color. The color ingredient used by Madison Reed products is made in Italy.[9] [10] [11]
In 2019, Madison Reed announced plans to expand to over 1,200 Ulta Beauty stores by the end of the year.[12]