| Type: | municipality |
| Madalena | |
| Flag Border: | no |
| Region: | Azores |
| Island: | Pico |
| Parishes: | 6 |
| Coordinates: | 38.5342°N -28.5281°W |
| Leader Name: | José António Marcos Soares (PSD)[1] |
| Established Date: | Settlement: fl. 1483 Municipality: 8 March 1723 |
| Area Total Km2: | 147.12 |
| Elevation Min: | 0 |
| Elevation Max: | 2351 |
| Population As Of: | 2021 |
| Population Total: | 6332 |
| Postal Code: | 9950-324 |
| Area Code: | 292 |
| Patron: | Santa Maria Madalena |
| Website: | http://www.cm-madalena.pt/ |
| Official Name: | Landscape of the Pico Island Vineyard Culture |
| Criteria: | (iii) (v) |
| Id: | 1117 |
| Year: | 2004 |
| Child: | no |
Madalena (pronounced as /pt/) is a municipality along the western coast of the island of Pico, in the Portuguese Azores. It has 6,332 inhabitants as of 2021,[2] in an area of 147.12 km2.[3] The municipality is fronted by the stratovolcano Pico in the eastern frontier, and the Faial Channel which divides Pico from the island of Faial seven kilometers away. It is made up of six freguesias (civil parishes) and is encircled almost entirely by the Atlantic Ocean except in the east, where it is bordered by the two remaining municipalities on the island: Lajes do Pico to the southeast, and São Roque do Pico to the northeast.
The settlement of the island of Pico occurred much later than most islands, partly due to greater interest shown in the other islands of the Central Group. For a time, only small herds, deposited by property-owners from Faial and Terceira, along with their caretakers (some of whom were slaves), were the only inhabitants of the island. It was not until the Infanta Beatriz proceeded to reorganize island administration and promote a greater colonization of the islands of the Central Group (between 1470 and 1480) that this changed. In 1483, Faial and Pico were integrated into one Captaincy, under the Fleming Josse van Huerter, and settlers were encouraged to colonize the island of Pico. But even still, the area of Madalena, with its rocky coastal plain, did not attract many new settlers and the community did not expand significantly until the municipality was created in 1723.
By the first quarter of the 18th century, the municipality of Madalena was already entrenched in the "wine cycle" which had multiplied the riches of its landowners and increased the desire of local settlers for emancipation from the Captaincy of Faial. The introduction of grapes to the island had occurred almost immediately with the first settlers, along with the cultivation of wheat and production of wine and olive oil (that were staples of the traditional Mediterranean Christian culture at the time). In the 15th and 16th century, the vineyards had been a source of subsistence, then export, because the soils and rocky terrain had made it almost impossible to develop a viable cereal culture. The diffusion of vineyards, that began in the 17th century, was a consequence of the soil and the conquest of markets for Pico's verdelho wines. The uniquely Piquense culture of grape growing on the ground, or in volcanic rock patches, allowed the establishment of an industry and opened new markets for products originating in Madalena.
In the second half of the 17th century, the collapse of the woad industry, which supported many of the Azorean islands, and the decline of Iberian hegemony (Portugal was in a dynastic union with Spain at the time) in the North America,[4] created a syndrome of crisis on the islands. The growth in viticulture onto better quality soils allowed an improvement of the castes, and a growth in the reputation and credibility of Piquense wines. In addition, new markets in North America and Brazil improved exports, which had primarily relied on English patronage and purchases.
The growth of wine exports from Pico elevated the neighboring town of Horta to the status of municipality, since all international shipments were made from the island's sheltered port, creating a socio-economic disparity between the disenfranchised Piquense "workers" and the entrepreneurs/landowners from Faial. Along with a demographic growth on Madalena, this shift raised cries for the emancipation of Madalena and the island of Pico. In fact, Father Gaspar Frutuoso and Friar Agostinho de Montalverne certified that the colonists in Madalena had tripled by the 17th century; in 1587, there were less than 3000 inhabitants and around 9000 by 1695, forcing the remodelling of the local church. Pico moved "up the ladder" of urban hierarchies from fifth largest centre in the Azores to fourth, behind São Miguel, Terceira and Faial. By the middle of the 18th century the population was over 19000 inhabitants. The municipality was created on March 8, 1723.
In 1793, and between 1800 and 1802, Madalena contributed to 80% of the domestic sales on the island of Pico, primarily from brands of wines to markets in the New World, the Baltics, India and Macau. Until the early 19th century, exports were handled from Horta, where most of the mercantile fleets would make call (owing to its superior services and sheltered bay). But, the island's growth ultimately supported the construction of a sheltered anchorage in Madalena, that would become the port.
Yet, as Madalena became the predominant center on the island, it was hit by the phylloxera plague, which destroyed many of the vineyards and began a period of economic deprivation. A diversification of economic activities was the only way to resolve these problems and improve the situation. The fruit industry, and in particular the citrus orchards, became an important staple in the ports of Horta and Madalena. Whaling also developed, but it had its most profound effects in the communities that circled the island, yet not within the jurisdiction of Madalena.
In the 20th century, the dairy industry continued the boom and bust cycle, while ecotourism centered on Pico and the histo-cultural nature of the island developed after European integration.
The municipality comprises the following six parishes: