Mad Mex Explained

Mad Mex Fresh Mexican Grill
Industry:Restaurant
Founded:[1]
Hq Location City:Sydney
Hq Location Country:Australia
Key People:Clovis Young
Products:Tacos, burritos, and other Mexican-related fast food
Owners:-->
Website:

Mad Mex Fresh Mexican Grill, referred to simply as Mad Mex, is an Australian-based multinational chain of fast-food restaurants based in Sydney, that purveys Mexican cuisine,[2] while the Mad Group own the master franchise for the restaurant in New Zealand.[3]

Mad Mex Fresh Mexican is Lucha libre-themed and was voted the best Mexican restaurant nationwide in the Lifestyle Food Awards.[4]

, 71 locations are in operation.[5]

History

Mad Mex opened its first restaurant in Darlinghurst on 21 March 2007.

On 19 September 2019, 4Fingers Crispy Chicken announced its acquisition of 50% stake in Mad Mex.[6] As part of the partnership, 4Fingers will initially establish Mad Mex's presence in Southeast Asia and expects to open a number of outlets in Singapore and Malaysia by the end of 2019.

In 2019, Mad Mex opened stores internationally in Singapore and Malaysia.[7]

In 2021, Mad Mex announced that they were once again 100 per cent Australian-owned after the company bought out its 50 per cent Singaporean joint venture partner.[8]

Founder

Clovis Young, the co-founder of Mad Mex, grew up in California and Massachusetts before becoming a graduate of Carnegie Mellon University in Pittsburgh.[9]

See also

Notes and References

  1. News: Mexican wave. The Sydney Morning Herald. Fairfax Media. 13 November 2007. Monique. Butterworth. https://web.archive.org/web/20151123182325/http://www.smh.com.au/entertainment/mexican-wave-20100223-owq6.html. 23 November 2015. dead.
  2. Web site: Barbaschow . Asha . Fast food chain Mad Mex ready to serve up insights from machine learning. ZDNet . 2017-08-07 . 2022-10-08.
  3. Web site: Mad's crowdfunding push aims to raise up to $1.5m for growth spurt . . 2022-10-08.
  4. Web site: Mad Mex Fresh Mexican. franchisebusiness.com.au. 28 October 2015 . 2022-10-08.
  5. Web site: Mad Mex Fresh Mexican Quick Service Restaurant . Topfranchise . 2022-10-08.
  6. Web site: 4Fingers acquires 50% stake in Aussie brand Mad Mex . Vivien . Shiao . 2018-09-20 . The Business Times . 2022-10-08.
  7. Web site: Mad Mex goes global with Singapore and Malaysian expansion . Business News Australia . 28 November 2019.
  8. Web site: Mad Mex back in Australian hands as founder buys out JV partner . Business News Australia . 9 December 2021.
  9. Web site: 2019-05-31 . 'A whole lot of authenticity': Mad Mex founder Clovis Young . 2022-03-21 . Money magazine . en.