Mad Decent Explained

Mad Decent
Founded:
Philadelphia, Pennsylvania
Founder:Diplo
Distributor:AMPED Distribution[1] (US)
Because Music (France)
Country:United States
Location:Los Angeles, California

Mad Decent is an American record label founded by Diplo. The label has helped introduce Brazilian baile funk and Angolan kuduro to clubs around the world.[2] In the early 2010s, it popularized moombahton, a genre of electronic dance music created by DJ Dave Nada.[3] The genre on the label was mostly popularized by Dillon Francis after collaborating with Diplo on Francis' 2012 track "Que Que". The label is also known for its series of concerts in major cities known as the Mad Decent Block Party.[4]

History

Mad Decent was founded in 2006 by Diplo.[5] In 2010, the label moved from Philadelphia to Los Angeles.[6] In 2011, it announced the launch of the imprint label Jeffrees as "an outlet to curate and promote new music that errs on the side of experimental, in keeping with the label’s original mission."[7]

The label gained more attention in 2012 and 2013, with the worldwide success of Baauer's single "Harlem Shake", which went viral on YouTube.[8]

Since 2008 the label has created a multiple city Mad Decent Block Party tour throughout the United States.[9] The travelling festival began at a much smaller scale with simply a rented tent, dunk tank and barbecue on a Philadelphia street (Block of 12th St. and Spring Garden St.). The event is in line with the overall concept of the label showcasing global pop and dance music.[10] The featured artists at the events have expanded from featuring Mad Decent's roster to high-profile artists including Matt and Kim and Outkast.[11]

For Christmas 2013 the label re-released various singles from the label mixed with Christmas songs. The tracks were compiled into an eight-track EP titled A Very Decent Christmas.[12] Mad Decent has since released four Christmas albums on the label since then.

In 2015, Mad Decent released Major Lazer's "Lean On," which Spotify named the most streamed song of all time that year.[13] In 2016, Mad Decent launched a sub-label, Good Enuff.[14]

Associated artists

Labels

Through the label's Decent Distribution service, Mad Decent has distributed the following labels:

See also

Notes and References

  1. Web site: Labels. 2019-02-05. 2022-08-28. https://web.archive.org/web/20220828164627/https://www.ampeddistribution.com/labels. live.
  2. Web site: Celebrating six raucous years of Mad Decent Block Party. Death and Taxes. SpinMedia. Andrews. Poitras. July 15, 2013. February 19, 2015. November 18, 2017. https://web.archive.org/web/20171118211539/https://www.deathandtaxesmag.com/201957/celebrating-six-raucous-years-of-mad-decent-block-party/. live.
  3. Web site: Our Year in Moombahton. Washington City Paper. Jonathan L.. Fischer. December 24, 2010. February 19, 2015. March 4, 2016. https://web.archive.org/web/20160304002425/http://www.washingtoncitypaper.com/articles/40191/our-year-in-moombahton/full/. live.
  4. Web site: Family Matters: The 2013 Mad Decent Block Party Tour Stop In Philadelphia Recap. Vibe. Cory. Townes. July 29, 2013. February 19, 2015. December 8, 2014. https://web.archive.org/web/20141208233530/http://www.vibe.com/article/family-matters-2013-mad-decent-block-party-tour-philadelphia. live.
  5. Web site: The Mad Ascent of Mad Decent: A Look Inside a Global Powerhouse. MTV Iggy. Kathy. Iandoli. May 2, 2012. February 19, 2015. July 7, 2015. https://web.archive.org/web/20150707092413/http://www.mtviggy.com/articles/the-mad-ascent-of-mad-decent-a-look-inside-a-global-powerhouse/. live.
  6. Web site: Why The World Is Moving To Diplo's Beat. Fast Company. Benjamin. Svetkey. November 17, 2014. February 19, 2015. September 12, 2016. https://web.archive.org/web/20160912052206/http://www.fastcompany.com/3037952/secrets-of-the-most-productive-people/why-the-world-is-moving-to-diplos-beat. live.
  7. Web site: What's Behind Mad Decent's Jeffrees Micro-Imprint?. MTV Hive. Steven. Aguiar. March 1, 2012. February 19, 2015. July 15, 2015. https://web.archive.org/web/20150715215751/http://www.mtvhive.com/2012/03/01/mad-decent-jeffrees-label/. live.
  8. How Baauer Took 'Harlem Shake' to Number One. Rolling Stone. Steve. Knopper. February 2, 2013. February 19, 2015. February 24, 2013. https://web.archive.org/web/20130224123301/http://www.rollingstone.com/music/news/how-baauer-took-harlem-shake-to-number-one-20130222. live.
  9. Web site: EDM's Reigning Clown Prince Dillon Francis Hits Phoenix with the Mad Decent Block Party. Phoenix New Times. Benjamin. Leatherman. September 10, 2014. February 19, 2015. February 19, 2015. https://web.archive.org/web/20150219114357/http://blogs.phoenixnewtimes.com/uponsun/2014/09/dillon-francis-mad-decent-block-party-rawhide-phoenix.php. live.
  10. News: For Mad Decent, fans sweat and stay in step. The Washington Post. Puja. Patel. August 4, 2013. February 19, 2015. December 10, 2015. https://web.archive.org/web/20151210181416/https://www.washingtonpost.com/lifestyle/style/2013/08/04/df77a7d0-fd21-11e2-8294-0ee5075b840d_story.html. live.
  11. Outkast, Fatboy Slim, Sleigh Bells & More To Perform at 2014 Mad Decent Block Party: Exclusive. Billboard. Reggie. Ugwu. April 7, 2014. February 19, 2015. June 22, 2018. https://web.archive.org/web/20180622004109/https://www.billboard.com/articles/columns/the-juice/6041326/outkast-fatboy-slim-sleigh-bells-more-to-perform-at-2014-mad. live.
  12. Web site: Stream Diplo's Mad Decent Christmas Compilation. Pitchfork Media. Carrie. Battan. December 5, 2013. February 19, 2015. July 23, 2018. https://web.archive.org/web/20180723122809/https://pitchfork.com/news/53228-stream-diplos-mad-decent-christmas-compilation/. live.
  13. Web site: Leaning power: Spotify names its most streamed track of all time. Guardian. Guardian. Music. November 12, 2015. October 24, 2017. August 3, 2017. https://web.archive.org/web/20170803052949/https://www.theguardian.com/music/2015/nov/12/spotify-most-streamed-track-all-time-major-lazer-lean-on. live.
  14. Mad Decent Launches Good Enuff Sub-Label, Shares Free Fossa Beats Track. Billboard. Lisa. Brown. April 12, 2016. August 11, 2016. April 29, 2018. https://web.archive.org/web/20180429162806/https://www.billboard.com/articles/news/dance/7333013/mad-decent-good-enuff-fossa-beats-echoes-dance. live.
  15. Web site: Artists. Mad Decent. January 6, 2016. April 14, 2021. https://web.archive.org/web/20210414054147/http://maddecent.com/artists/. dead.

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