| M Radio | |
| City: | Lyon |
| Area: | France Monaco |
| Frequency: | 102.7 MHz (Paris) 93.4 MHz (Marseille) 93.7 MHz (Lyon) Full list of frequencies on MFMradio.fr |
| Airdate: | 1981 |
| Format: | French Chansons |
| Language: | French |
| Former Callsigns: | Radio Montmartre (1981–1995) Montmartre FM (1995–1998) M'FM (1998–2010) Mfm (2010–2017) |
| Owner: | Espace Group |
| Sister Stations: | Alpes 1 Générations Jazz Radio Là la Radio La Radio ODS Radio Radio Espace Radio RVA Radio Sun Virage Radio |
M Radio (originally known as MFM Radio) is a radio station, based at Lyon (France) and created in 1981. M is dedicated to only French songs like its local competitor in Île-de-France, Chante France.
In 1981, MFM was created in Lyon, then named as Radio Montmartre, and proposed a format essentially based on French chansons from the 1920s till the 1960s. Following a certain success, Radio Montmartre extended its coverage in the late 1980s.
In 1995, it was authorized by the CSA to change its name to "Montmartre FM".
Until 1998, MFM was controlled by the RMC Group. The station was then acquired by LV & Co who were owned by Gérard Louvin. After the purchase, Montmartre FM became known simply as MFM.
In April 2007, the programming was made around a musical format focused on relaxation and emotion, broadcasting mainly songs from the 1970s to today. Since then, it always plays "40 minutes of ad-free music" for EVERY hour of the day.
The format was changed to be aimed at mainly women between 35 and 49 years. The slogan of the station was, at the time, "l'Émotion partagée". At the beginning of 2007, new radio hosts arrived at the radio station, including Thierry Debrune in the morning.
In June 2010, the station had been taken over by the Espace Group based in Lyon.[1]