| MTV Music | |
| Picture Format: | 576i (SDTV) |
| Owner: | ViacomCBS International Media Networks Polska |
| Network: | MTV |
| Former Names: | VIVA (2000-2017) |
| Country: | Poland |
| Language: | Polish |
| Headquarters: | Warsaw (Poland) |
| Replaced By: | MTV Music 24 |
| Sister Channels: | MTV Poland Comedy Central Poland |
| Website: | https://web.archive.org/web/20100309204606/http://www.mtv.pl/music/ |
MTV Music (formerly VIVA) was a Polish 24h music and entertainment channel from Viacom International Media Networks Polska. The channel was launched on 10 June 2000 by the German VIVA Media AG.
The first music video played on the channel was "A wszystko to... (bo ciebie kocham)" by Ich Troje.
On 1 December 2005, VIVA Poland relocated its broadcast center from Cologne to London and began broadcasting on transponder 11075 V, which at the time was owned by MTV Networks Europe on Hot Bird 13°E.[1] This move resulted in VIVA Poland taking the place of MTV Nederland on Hot Bird 13°E, while MTV Nederland shifted to the Astra 19.2°E satellite.[2]
On 17 July 2012 VIVA Poland switched to picture format and started to use the new logo. Since then VIVA has broadcast more reality programmes like Excused. Until 17 July 2012 the channel has broadcast FTA on Eutelsat Hot Bird 13A.
In 2014, the station cancelled local production programmes.
In 2015 - 2017, the station cancelled all reality programmes and continued playing only electronic dance music. Before the new broadcast schedule, the station was playing Polish and international pop, dance, rock and hip hop music.
On 17 October 2017, the channel was rebranded into MTV Music at 12:12.[3]
The channel, along with VH1, closed on 3 March 2020, and replaced by MTV Music 24.[4] The final music video played on the channel was "You Should Be Sad" by Halsey.
| VJ | by VIVA | Programmes | |
|---|---|---|---|
Katarzyna Kępka | 2004-2017 | In & Out | |
Nina Kozieradzka | 2013-2017 | In & Out | |
Szymon Sokół | 2013-2017 | In & Out |