MTV Beats explained

MTV Beats
Owner:Viacom18
(branding licensed from Paramount Networks EMEAA)
Language:Hindi
Picture Format:1080i HDTV
Type:Television Channel
Country:India
Area:International
Terr Serv 1:DD Free Dish
Terr Chan 1:LCN 820
Online Serv 1:Jio TV
Online Chan 1:India
Online Serv 2:JioCinema
Online Chan 2:India

MTV Beats is an Indian pay television channel dedicated to showing Hindi music videos 24×7 with a focus on Bollywood for an audience between the ages of 15 and 30.[1] The channel is owned by Viacom18 under a license agreement with Paramount Networks EMEAA.

History

In September 2016, Viacom18 announced MTV Beats as a replacement for the Pepsi MTV Indies channel, with content migrated to the Internet. On 7 September 2016, MTV Beats began broadcasting featuring curated music playlists combined with themed shows and interactive features allowing public voting through the website, SMS and calls. In its second year of broadcasting, it recorded a 50% increase in viewership and the Blood Men Hi Beat in collaboration with the Indian Red Cross Society.[2] (Beat in our blood) and organized a blood drive using the slogan. Currently, the channel selects an "Artist of the Month" and gets exclusive programming in his honor during the month.[3]

Notes and References

  1. Web site: Bureau . MN4U . 2016-09-07 . Viacom18 to launch Hindi Music channel MTV BEATS: MTV Indies moves . 2023-10-29 . MediaNews4U . en-US.
  2. Web site: www.ETBrandEquity.com . As it reaches its second anniversary, MTV Beats witnesses 50% growth in viewership - ET BrandEquity . 2023-10-29 . ETBrandEquity.com . en.
  3. Web site: Colors . 2023-10-29 . www.viacom18.com.