| MSC Cruises | |
| Logo Upright: | House Flag of MSC Cruises.svg |
| Type: | Privately held company |
| Location City: | Geneva, Switzerland |
| Area Served: | Worldwide |
| Industry: | Transportation |
| Products: | Cruises |
| Num Employees: | 23,500 |
| Parent: | Mediterranean Shipping Company |
| Subsid: | Explora Journeys |
| Foundation: | Naples, Italy |
| Founder: | Gianluigi Aponte |
MSC Cruises (Italian: MSC Crociere) is a Swiss-Italian global cruise line based in Geneva, with operations offices in Naples, Genoa and Venice. It was founded in 1988 in Naples, Italy, as part of the Mediterranean Shipping Company (MSC). In addition to being the world's largest privately held cruise company, employing about 23,500 people worldwide and with offices in 45 countries,[1] MSC Cruises is the third-largest cruise company in the world, after Carnival Corporation & plc and Royal Caribbean Group, with a 10.2% share of all passengers carried in 2021.[2]
In 1988 Gianluigi Aponte, founder of Mediterranean Shipping Company cargo shipping company, decided to enter the cruise industry and purchased the Achille Lauro from Flotta Lauro Line. He retained "Lauro" in the company name in honour of his mentor, naming the new cruise line StarLauro Cruises.[3] The original Lauro Lines was originally founded in Naples, Italy by Achille Lauro in the 1940s.
In 1990 Mediterranean Shipping Co. purchased the Monterey to sail for their StarLauro Cruises brand.
In 1995, StarLauro Cruises was rebranded as MSC Cruises, with the livery changed from the blue funnel star logo to a white funnel with the MSC Logo.[4] In 1997 MSC purchased the Atlantic from Premier Cruise Lines, and renamed the ship Melody.
In 2003 the MSC Lirica entered service, the first new purpose built ship for the cruise line.
In 2014, MSC Cruises announced that the four Mistral class ships underwent renovation under the "Renaissance Programme".[5]
In July 2018, the company announced that it would build a second cruise terminal at PortMiami for its World-class cruise ships as an expansion of its North American program. It is scheduled to be completed in October 2022.[6] In October 2018, MSC announced an order for four luxury ships of 64,000 gross tons each.[7] These ultra-luxury vessels were to be based on the cruise line's luxury concept, the "MSC Yacht Club."
In January 2019, MSC Cruises unveiled the world's first virtual personal cruise assistant - ZOE, an artificial intelligence device designed by Harman International. It is currently featured on MSC Bellissima and MSC Grandiosa and will be featured on future newbuilds upon their delivery.[8] [9]
In mid 2020, MSC Cruises suspended most (or all) of their operations for over six months during the COVID-19 pandemic.
On 7 January 2021, MSC had released a plan for the MSC Grandiosa to start its 7-night cruises on 24 January 2021 and for MSC Magnifica to start its 10-night cruises on 14 February 2021, both in the Mediterranean. Only passengers who were residents of Schengen countries would be accepted until further notice, however.[10]
On 9 January 2021, a report stated MSC was hoping to resume some cruises in Europe in the near future but added that "it remains to be seen whether this will go ahead with much of the continent still in lockdown".
In June 2021, MSC announced a new luxury brand named Explora Journeys, with four vessels planned beginning with the Explora I.[11] [12]
In March 2022, MSC Cruises signed a multi-year deal with Formula 1 to become their official cruise partner.[13] They were the title sponsor of the 2023 Belgian Grand Prix.[14]
In January 2023, MSC Cruises announced a new multi-year partnership agreement with the New York Knicks. The deal gets MSC promotion during Knicks home games, including LED signage, virtual-on-court signage, and the opportunity to serve as the presenting partner during in-game t-shirt tosses.[15]
In December 2015, MSC Cruises signed a 100-year lease for the private island of Ocean Cay in the Bahamas to develop the land for an exclusive island experience.[16] The site had previously been used to mine white Aragonite sand for decades, and after the original owners abandoned the 95 acre island, the land had to be restored to remove all of the old mining equipment, with MSC Cruises committing $200 million for the project involving restoration and conversion of the island into a private resort.[17]
The restoration required the work of many scientists to bring the area back into a functioning marine habitat. And, once the Bahamian government granted the site marine reserve status, the project was then officially named the Ocean Cay MSC Marine Reserve and was set to open in mid-November 2019, but weather delays pushed the date to 5 December 2019.[18]
| Ship | Built | Builder | Joined MSC | Gross tonnage | Flag | Notes | Image | |
|---|---|---|---|---|---|---|---|---|
| Mistral-class | ||||||||
| 2001 | Chantiers de l'Atlantique | May 2004 | 65,542 | Built as the MS European Vision for Festival Cruises | ||||
| 2002 | March 2005 | 65,542 | Built as the MS European Stars for Festival Cruises | |||||
| 2003 | March 2003 | 65,591 | First purpose built newbuild for MSC Cruises | |||||
| 2004 | March 2004 | 65,591 | ||||||
| Musica class | ||||||||
| 2006 | Aker Yards (Saint-Nazaire) | July 2006 | 92,409 | |||||
| 2007 | May 2007 | 92,409 | ||||||
| 2008 | Aker Yards/STX Europe (Saint-Nazaire) | Oct 2008 | 92,627 | |||||
| 2010 | STX Europe (Saint-Nazaire) | March 2010 | 95,128 | Modified Musica class | ||||
| Fantasia class | ||||||||
| 2008 | Aker Yards/STX Europe (Saint-Nazaire) | Dec 2008 | 137,936 | |||||
| 2009 | July 2009 | 137,936 | ||||||
| 2012 | STX Europe (Saint-Nazaire) | June 2012 | 139,400 | Modified Fantasia class | ||||
| 2013 | March 2013 | 139,400 | Modified Fantasia class[19] | |||||
| Seaside class | ||||||||
| 2017 | Fincantieri | Nov 2017 | 153,516 |  Malta | ||||
| 2018 | June 2018 | 153,516 | Malta | |||||
| Seaside EVO-class | ||||||||
| 2021 | Fincantieri | August 2021 | 170,412 | Malta | ||||
| 2022[20] | November 2022 | 170,400[21] | Malta | |||||
| Meraviglia class | ||||||||
| 2017 | STX Europe (Saint-Nazaire) | May 2017 | 171,598 | Malta | ||||
| 2019 | Chantiers de l'Atlantique | March 2019 | 171,598 | Malta | ||||
| Meraviglia Plus-class | ||||||||
| 2019 | Chantiers de l'Atlantique | November 2019 | 181,541 | Malta | [22] | |||
| MSC Virtuosa | 2021 | May 2021 | 181,541 | Malta | ||||
| MSC Euribia[23] | 2023[24] | May 2023 | 184,011 | Malta | Second ship powered by liquid natural gas (LNG) to join the fleet. | |||
| World Class | ||||||||
| [25] | 2022[26] | Chantiers de l'Atlantique | December 2022 | 215,863[27] | Malta | Originally named MSC Europa[28] Largest ship built for MSC Cruises and first in the fleet powered by LNG with solid oxide fuel cell (SOFC) and having "G"-shape bow design | ||
| Ship | Due to enter service | Builder | Gross tonnage | Notes | Image | |
|---|---|---|---|---|---|---|
| World class | ||||||
| MSC World America[29] [30] | 2025 | Chantiers de l'Atlantique | 215,863 | LNG-fueled cruise ship[31] | ||
| MSC World Asia[32] | 2026 | Chantiers de l'Atlantique | 215,863 | LNG-fueled cruise ship | ||
| TBA[33] | 2027 | Chantiers de l'Atlantique | 215,863 | LNG-fueled cruise ship | ||
| Ship | Built | Builder | In Service for MSC | Gross tonnage | Notes | Image | |
|---|---|---|---|---|---|---|---|
| 1947 | Scheepsbouw-Maatschappij De Schelde, Vlissingen, Netherlands | 1988- 1994 | 23,629 | Built for Royal Rotterdam Lloyd as the MS Willem Ruys. Sank after catching fire in 1994. | |||
| Monterey | 1952 | Bethlehem Shipbuilding Corp., Maryland, United States | 1990- 2006 | 20,000 | Originally known as SS Free State Mariner. Previously Monterey for Matson Lines and Monterey for Aloha Pacific Cruises. Scrapped in 2007. | ||
| 1951 | Swan Hunter and Wigham Richardson, England | 1994- 2000 | 16,000 | Previously Provence for SGTM Line and Enrico C for Costa Cruises. Scrapped in 2001. | |||
| Rhapsody | 1977 | Burmeister & Wain, Denmark | 1995- 2009 | 17,095 | Previously Cunard Conquest and Cunard Princess for Cunard Line. Scrapped in 2022. | ||
| 1982 | CNIM (La Seyne-sur-Mer), France | 1997- 2013 | 35,143 | Previously Atlantic for Home Lines and StarShip Atlantic for Premier Cruise Line. Scrapped in 2018. |