Mofilm Explained

Mofilm Ltd
Industry:Advertising
Parent:The Brandtech Group Limited[1]

Mofilm Ltd[2] (stylised in all caps) is a UK-based content sourcing company, which allows users to produce video and photographic content for various brands and social causes. The company was co-founded by Jeffrey Merrihue. Jon Landau is the Chairman of the MOFILM Advisory board.

The website has 50,000 filmmakers who can produce work with a number of companies, including, brands such as Pepsi[3] and Chevrolet.[4] [5] In 2009, the company had Kevin Spacey as its host for the MOFILM Barcelona 2009 Awards. In 2013, it was ranked 43rd on Sunday Times Hiscox Tech Track 100 list.

Overview

The company was incorporated on 10 October 2007 and is currently based in London, United Kingdom. The company also has additional bases in Los Angeles, Bangalore and Beijing. The company came about after an experimental competition at the Global System for Mobile Communication Association (GSMA) World Congress in 2007.[6]

The company offers TV commercials, unbranded short films, sales support material and online content. The company states on its website that it aims to put corporate companies in touch with film-makers, reducing the overall cost and ensuring the projects remain creative.[7]

The company focuses heavily on promoting itself through events and competitions.[8]

History

The company was founded by Andy Baker, Ralph Cochrane and Jeffrey Merrihue as a mechanic to deliver short-form video content that was purposed for mobile devices for the GSMA World Congress in 2007. The project was a success and resulted in interest in the potential for crowd sourcing as a mechanism to generate other types of rich media content – primarily for brands. Jeffrey Merrihue subsequently joined as chairman in July 2008 bringing his extensive marketing experience and contact list. Their 2009 GSMA World Congress event, hosted by Kevin Spacey.[9] cemented the viability of the business model and in March 2009 Chris Noden joined as CTO to help the company deliver their first commercial project just a few months later.

In late 2010, a Kodak film created using MOFILM was screened in Times Square. The film was said to have exposure to 500,000 visitors daily.[10]

In November 2010, the company launched their service MOFILMpro. The development using MOFILMpro, gave numerous filmmakers the opportunity to have their work screened on TV.[11] MOFILM recruited the well-known film producer Jon Landau as Chairman of the MOFILM Advisory board in 2011.[12] [13] During the same year, it was announced that Hindustan Times, were one of the companies exclusively using MOFILM for outsourcing its creative video production. In 2011, Jesse Eisenberg joined MOFILM at the Cannes Lions Advertising festival.[14]

A year later MOFILM are believed to be the first global contest to get a crowd-sourced spot on the Super Bowl in 2012 for Chevrolet.[15] During 2012, the ad "The Salute", which was created for Chevrolet, won Nielsen's most effective car ad in 2012.[16]

In 2013, the company was announced as part of the Sunday Times Tech Track 100 List. The company was listed in 43rd place. During the same year, it was announced that Coca-Cola would be premiering a MOFILM created ad during American Idol.[17]

Later that year, MOFILM also received awards for their work with Cornetto, including winning Silver for best writing in the 2013 Lovie Awards in the internet video category.[18] They also won an award for the most shared branded music video in 2013, for the pop star Yalin.[19] [20]

Recognition

Notes and References

  1. Web site: 2007-10-10 . MOFILM Ltd persons with significant control - Find and update company information - GOV.UK . 2024-02-20 . . en.
  2. Web site: 2007-10-10 . Mofilm Ltd overview - Find and update company information - GOV.UK . 2024-02-20 . . en.
  3. Web site: Jon Landau elige en Barcelona al ganador del certamen de cortos MOFILM patrocinado por Pepsi. Pepsi Co. 27 January 2014. https://web.archive.org/web/20140226071434/http://www.pepsico.es/media/releases/view/jon-landau-elige-en-barcelona-al-ganador-del-certamen-de-cortos-mofilm-patrocinado-por-pepsi-.html. 26 February 2014. dead.
  4. Web site: MOFILM Palm Springs 2012 Video Contest. Chevrolet. 27 January 2014. dead. https://web.archive.org/web/20140122144235/http://www.chevrolet.com/culture/article/chevy-mofilm-short-film-competition.html. 22 January 2014.
  5. Web site: Company Overview of Mofilm Ltd. Bloomberg BusinessWeek. 27 January 2014.
  6. Web site: Global Mobile Film Festival to debut at Mobile World Congress. Mobile Marketer. 27 January 2014.
  7. Web site: MOFILM founder Jeffrey Merrihue on Mining the Crowd for Screen Gems. Fast Company. 14 July 2011. 27 January 2014.
  8. News: Kevin Spacey And MOFILM Film Festival Highlight Opportunities And Challenges in Mobile Film. The Washington Post. 27 January 2014.
  9. Web site: MoFilm Mobile Short Film Festival publishes shortlist & Kevin Spacey will award the winner. 16 February 2009. Code Different. 27 January 2014.
  10. Web site: MOFILM Kodak Winner screens in Times Square. MOFILM. 27 January 2014. dead. https://web.archive.org/web/20140427174518/http://www.mofilm.com/blog/2010/09/26/mofilm-kodak-winner-screens-in-times-square/. 27 April 2014.
  11. Web site: Preservativos Durex Real Feel. Facebook. 27 January 2014.
  12. Web site: Oscar winning producer Jon Landau joins MOFILM. MOFILM. 27 January 2014. dead. https://web.archive.org/web/20140501024921/http://www.mofilm.com/blog/2011/03/25/oscar-winning-producer-jon-landau-joins-mofilm/. 1 May 2014.
  13. Web site: Jon Landau chairman de MOFILM. Filmutea. 27 January 2014.
  14. Web site: Jesse Eisenberg at Cannes Lions 2011, With MOFILM Trailer. NME. 27 January 2014.
  15. Web site: Chevrolet Looks to Consumers for Super Bowl Ad. 21 June 2011. MediaCoder. 27 January 2014.
  16. Web site: Nielsen Salutes Most Effective auto Advertisers. Nielsen. 27 January 2014.
  17. Web site: Coca-Cola To Premiere Crowdsourced Ad During American Idol. 14 February 2013. RealWire. 27 January 2014.
  18. Web site: Cornetto follows rebrand with 'Cupidity' short film campaign. The Drum. 27 January 2014.
  19. Web site: Unruly Video Sharing Awards #VSAs. 27 January 2014.
  20. Web site: What Do Moonwalking Ponies, Break-Dancing Babies and a Golden Cat All Have in Common?. 27 January 2014.
  21. Web site: 52 Companies in London Win Places on League Table of Britain's Fastest-Growing Tech Firms. FastTrack. 27 January 2014. dead. https://web.archive.org/web/20140209080131/http://www.fasttrack.co.uk/fasttrack/press/tech13-lon.pdf. 9 February 2014.
  22. Web site: London Short Film Festival: Industry Panel. 12 November 2014.
  23. Web site: Ad of the Day: Cute, Quirky Chevy Commercial on the Oscars Was Made for $4,000.
  24. Web site: USA TODAY Facebook Super Bowl Ad Meter Scores . usatoday30.usatoday.com . 22 May 2022 . https://web.archive.org/web/20121021065311/http://usatoday30.usatoday.com/money/advertising/story/2012-02-07/usa-today-facebook-super-bowl-ad-meter-final-scores/53004026/1 . 21 October 2012 . dead.
  25. Web site: PlayStation Official Site: Consoles, Games, Accessories & More.
  26. Web site: Reservoir Media Management - 'KISMET DINER' PLACES FIRST AT MANHATTAN SHORTS FESTIVAL . 13 November 2014 . 13 November 2014 . https://web.archive.org/web/20141113192557/http://www.reservoir-media.com/news/post/MjAzMC03ZmJhMGM/ . dead .
  27. Archived at Ghostarchive and the Wayback Machine: ICE Awards - Int'l Crowdsourcing Excellence Awards - Sep 2011 . YouTube.
  28. Web site: Valentine's Day: The top 10 most-shared romantic ads ever.
  29. Web site: ADWEEK WATCH AWARDS | Winners | Programming - Series - Cornetto Cupidity / . www.adweekwatchawards.com . 22 May 2022 . https://web.archive.org/web/20141113191439/http://www.adweekwatchawards.com/winners/2014/programming_series/entry.cfm?entryid=1101410264&award=99&from=1&to=500&order=13&direction=1 . 13 November 2014 . dead.

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