SB Nation explained

SB Nation should not be confused with SportsNation (website).

SB Nation
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Collapsetext:Screenshot
Commercial:Yes
Type:Sports news
Registration:Optional (required for comments/posting)
Language:English
Owner:Vox Media
Current Status:Active

SB Nation (an abbreviation for their full name SportsBlogs Nation) is a sports blogging network owned by Vox Media. It was co-founded by Tyler Bleszinski, Markos Moulitsas, and Jerome Armstrong in 2003. The blog from which the network formed was started by Bleszinski as Athletics Nation in 2003, and focused solely on the Oakland Athletics. It has since expanded to cover sports franchises on a national scale, including all Major League Baseball, National Basketball Association, and National Football League teams, as well as college teams, mixed martial arts and professional wrestling, totaling over 300 community sites. In 2011, the network expanded into technology content with The Verge, leading to the parent company Sports Blogs Inc. being rebranded as Vox Media. SB Nation operates from Vox Media's offices in New York City and Washington, D.C.

Corporate affairs and business model

From 2003 to 2011, the sports blog network SB Nation (originally known as SportsBlogs Nation) operated under the parent company SportsBlogs Inc., which was headquartered in Washington, D.C.[1] [2] Since Sports Blogs was rebranded as Vox Media, the network has also operated from the digital media company's offices in Manhattan.[3]

Vox Media's chief executive officer, Jim Bankoff, has served as SB Nation CEO since 2009.[4] Elena Bergeron served as editor-in-chief until March 2019.[5]

Many contributors to SB Nation work as part-time contractors,[6] and are paid a stipend each month. The network generates revenue through advertising.

History

SB Nation was co-founded by friends Tyler Bleszinski and Markos Moulitsas in 2003. The single blog from which the network formed was launched by Bleszinski as Athletics Nation in July 2003, and covered only the Oakland Athletics baseball team. Athletics Nation quickly became Blogads's second largest website, following Daily Kos, where Moulitsas served as an editor. Following the blog network's creation, six additional writers were hired to join Bleszinski in creating content, and Daily Kos' platform was implemented to encourage online community growth. Established bloggers were selected to contribute articles, and sports fans could leave comments. After sites were created for all Major League Baseball (MLB), National Basketball Association (NBA), National Football League (NFL), and National Hockey League (NHL) franchises, along with some college and other teams, Bleszinski focused on company growth and making money.

In 2008, SB Nation raised $5 million in a Series A round of financing with Accel Partners, Allen & Company, and Ted Leonsis contributing.[7] Jim Bankoff, who was advising the company during the venture round, became SB Nation CEO in January 2009. The network had approximately 1 million unique users,[8] and nearly 185 blogs by February. The NHL sanctioned and began linking to SB Nation content on its official website in April, when the network was averaging 5 million unique monthly visitors across nearly 200 sites. In July, Comcast's venture capital branch, Comcast Interactive Capital, spearheaded a nearly $8 million second round of financing.[9] In September 2009, SB Nation was re-launched to serve as a nationally focused portal for the network's blogs. Revenue generated by the network increased by four times in 2009.

In 2010, the network launched 20 regional sites, bringing the total number of sites to nearly 275. SB Nation had 31 full-time employees and was receiving 40 million monthly page views by approximately 8 million unique users, as of mid 2010. Comcast SportsNet and SB Nation agreed to a content sharing partnership in shared markets in June 2010. In November, Khosla Ventures led a third round of funding for SB Nation. The $10.5 million received brought the company's total funding to approximately $23 million. SB Nation acquired the blog networks FanTake and The Offside in March 2011, expanding its coverage of college sports and soccer, respectively.[10] The network hired several Engadget employees to launch its first major expansion outside sports. SB Nation parent company, SportsBlogs Inc., rebranded as Vox Media in October, and The Verge launched in November. In late 2011, MMAFighting.com was integrated into SB Nation after Vox Media acquired the mixed martial arts site from AOL.[11] MMA Fighting produces The MMA Hour and The MMA Beat, which continue to stream on SB Nation and social media outlets, as of 2017.[12] [13]

In September 2012, SB Nation introduced a major redesign codenamed "SB United", which introduced a new "magazine-style" layout with a larger focus on long-form content and digital media, and redesigned logos for each of the network's approximately 300 blogs. The redesign was overseen by Spencer Hall, the site's first editorial director.[14] The LGBT sports website Outsports was acquired by Vox Media and integrated into SB Nation in March 2013.[15] The site's founders retained editorial control, and the purchase marked the first time a major sports media company acquired an LGBT-focused website.[16] SB Nation was averaging approximately 50 million unique visitors by mid 2013,[17] and had approximately 800 contributing bloggers by the end of the year.[18]

Elena Bergeron was named SB Nation editor-in-chief in 2017. In mid 2017, the sports and culture website The Ringer transferred its publishing platform from Medium to Vox Media's Chorus platform. The site's founder, Bill Simmons, retained ownership and editorial control.[19] [20] The Ringer parent company, Bill Simmons Media Group, and Vox Media agreed to share revenue generated by advertisements sold by Vox Media.[21] [22] Vox Media began sharing audience traffic between SB Nation and The Ringer.[23] In February 2018, Vox Media laid off 50 employees, including some members of the SB Nation social video team.[24]

In August 2019, after closing its national college football blog Every Day Should Be Saturday (which joined the platform in 2010 after originally being established in 2005 as an independent website), SB Nation announced a new college football vertical known as Banner Society, which will aim to " keep expanding, warping, and sharpening the conversation around college football in all its bizarre, corrupt, colorful elements", and "find new and different ways to connect with our audience directly, all over the internet".[25] [26]

In December 2019, Vox Media announced that in order to comply with California Assembly Bill 5, SB Nation would "end our contracts with most contractors at California brands" over the coming months, and transfer their roles to a new group of employees. The company stated that this would be an extension of investments that have seen more full-time employees working for the network's largest sites, and that former contractors would be able to contribute as unpaid "community insiders".[27]

On April 17, 2020, in response to the COVID-19 pandemic, Vox Media announced it would furlough 9% of its workforce starting May 1, 2020, including SB Nation.[28]

In March 2024, Vox Media divested Outsports to LGBT-oriented publisher Q Digital, with the site's co-founders receiving an equity stake in the company.[29] In April 2024, Vox Media shut down the website's podcast network.[30]

Sites operated by SB Nation

SB Nation is made up of over 200 websites called “communities” that cover the major sports leagues including all of the NFL teams, and select communities for NBA, NHL, MLB, MLS, UFC, Formula 1, WWE, PGA, and college sports.[31] The coverage style of SB Nation’s communities have an emphasis on covering sports from the perspective of fans.[32] SB Nation also operates a site dedicated to sports gambling in conjunction with DraftKings Sportsbook called DK Network.[33]

NFL Communities SB Nation has 32 community websites dedicated to the fans of each NFL team.[34] The NFL communities cover game previews and recaps, analysis, breaking news, and player profiles.

SB Nation’s NFL community sites encourage their readers to contribute to the discussions on the site and interact with each other as they have a “ground up, grass-roots, instead of top-down” style of covering sports. SB Nation’s NFL community sites encourage their readers to contribute to discussions on the sites.[35] Many of the communities were launched in the mid-2000s, either from scratch or incorporating existing fan sites for each team into the SB Nation company profile.

SB Nation’s NFL producers also produce podcasts covering each team and are featured in other sports media podcasts, radio and in NFL news articles.[36] [37]

Video content

In May 2016, SB Nation created an online video series for NBC Sports around NBC Sunday Night Football.[38] The network expanded into radio programming in mid-2016 through a partnership with Gow Media.[39] SB Nation sold its first original television program, Foul Play, to Verizon Communications go90, in September. The network was averaging approximately 70 million unique monthly visitors at this time.[40] Foul Play premiered in May 2018.[41]

In January 2018, SB Nation and Eater aired an online three-episode celebrity cooking competition series sponsored by PepsiCo. The show featured National Football League players Greg Jennings, Rashad Jennings, and Nick Mangold as competitors, as well as chefs Anne Burrell and Josh Capon.[42] [43]

SB Nation also maintains a YouTube channel which publishes regular web series by a variety of online hosts and content editors including Jon Bois, Will Buikema, Ryan Simmons, Seth Rosenthal, Kofie Yeboah, Mike Imhoff, Clara Morris and many others. The series produced on the channel include:

In August 2020, SB Nation's YouTube channel was renamed to Secret Base.[44] [45]

Holtzclaw controversy

In February 2016, the site published a lengthy profile of Daniel Holtzclaw, a former police officer convicted of multiple accounts of rape and other charges, focusing on his college football career. The piece, which was seen as sympathetic to Holtzclaw, was heavily criticized and was taken down within hours of publication. SB Nation editorial director Spencer Hall apologized for "a complete breakdown" of SB Nation editorial process, and described the story and its publication as a "complete failure" of site standards.[46] [47] [48] SB Nation subsequently cut ties with the story's author, freelance journalist Jeff Arnold, and put its longform program on hiatus pending a peer review of the editorial process that led to the Holtzclaw piece being published.[49] The head of the longform program, veteran sportswriter Glenn Stout, was suspended and later fired.[50]

In May 2016, Vox Media published the results of the peer review. It found that the longform program was isolated from the rest of SB Nation in a way that made it impossible for stories to be properly vetted. It also harshly criticized SB Nation for not giving individual editors the authority to review stories about sensitive topics. At the time, sensitive stories were reviewed by the newsroom's two most senior women, senior editor Elena Bergeron and senior content producer Sarah Kogod. The reviewers found that this practice made it appear that an individual editor did not have the responsibility to "care to the fullest extent about matters of ethics, integrity, and accuracy." It also raised concerns about the lack of diversity in the newsroom.[51] Based on the review, SB Nation permanently shelved the longform program, replacing it with a features program. SB Nation also announced it would take steps to diversify its newsroom. In a statement, SB Nation said that the Holtzclaw situation revealed that "an organization cannot afford to wait to be diverse, particularly if that organization is one that wants to tell stories."[52]

Recognition

In 2011, Time included SB Nation in their list of "50 Websites That Make the Web Great".[53] SB Nation was a finalist in the seventh annual Shorty Awards "fansite" category (2015),[54] [55] and received a National Magazine Award (or Ellie Award) in the "Digital Innovation" category in 2018 as the publisher of Jon Bois narrative, 17776.[56] [57] A sequel to 17776, 20020, was released in September–October 2020, with a third edition, 20021, was set to be released in 2021, but as of 2022 has no set date of release.

Letterboxd named Jon Bois' and Alex Rubenstein's collaborative documentary on the history of the Seattle Mariners the highest rated documentary miniseries of 2020,[58] and The New York Times listed its first episode, "This is not an endorsement of arson", as one of the best episodes of TV of 2020.[59]

Notes and References

  1. Dubois . Lou . The Evolution of Sports Blog Nation . . August 20, 2010 . March 20, 2018 . 0162-8968.
  2. Web site: Swisher . Kara . Kara Swisher . SB Nation Sacks AOL in Raid of Former Engadget Team for Competing New Tech Site, As AOL Zeroes in on New EiC . . March 21, 2018 . April 3, 2011 . May 5, 2013 . https://web.archive.org/web/20130505070416/http://allthingsd.com/20110403/sb-nation-sacks-aol-in-raid-of-former-engadget-team-for-competing-new-tech-site/ . live .
  3. Orlando . Dan . What's the future of the sports-blogging industry? Here are 3 different answers from rival contenders . New York Business Journal . July 12, 2013 . March 20, 2018 . . August 8, 2016 . https://web.archive.org/web/20160808063920/http://www.bizjournals.com/newyork/news/2013/07/11/3-companies-with-nyc-ties-that-have.html?page=all . live .
  4. News: Lincoln . Kevin . The Raid on AOL: How Vox Pillaged Engadget and Founded an Empire . March 21, 2018 . . . January 9, 2012 . May 13, 2013 . https://web.archive.org/web/20130513141636/http://www.businessinsider.com/vox-2012-1 . live .
  5. Fisher . Eric . SB Nation Editor-in-Chief Elena Bergeron aims to deliver what sports fans want . New York Business Journal . June 9, 2017 . March 26, 2018.
  6. News: Overly . Steven . SB Nation's sports blogger collective sees bias as a plus . March 21, 2018 . . December 20, 2010 . 0190-8286 . 2269358 . December 30, 2014 . https://web.archive.org/web/20141230231159/http://www.washingtonpost.com/wp-dyn/content/article/2010/12/17/AR2010121706202.html . live .
  7. Web site: Schonfeld . Erick . SB Nation Scores a Link Deal with the NHL . . March 21, 2018 . April 13, 2009.
  8. Web site: Kramer . Staci D. . With Launch of The Verge, SB Nation Parent Rebrands as Vox Media . . March 21, 2018 . October 31, 2011 . September 19, 2020 . https://web.archive.org/web/20200919054050/https://gigaom.com/2011/10/31/419-with-launch-of-the-verge-sbnation-parent-rebrands-as-vox-media/ . live .
  9. Key . Peter . Comcast SportsNet content sharing with SB Nation . . June 28, 2010 . March 20, 2018 . American City Business Journals . 0744-3587.
  10. Web site: Kaplan . David . SB Nation Buys Two Sites; Expands College Sports, Global Soccer Coverage . . March 3, 2018 . March 3, 2011.
  11. Web site: Smith . Michael David . MMA Fighting Sold to Vox Media . MMA Fighting . March 21, 2018 . November 7, 2011.
  12. Web site: Patel . Sahil . How Vox Media's SB Nation is getting people to watch its MMA videos . . March 21, 2018 . August 22, 2017.
  13. Cohen . David . Twitter Enters the Octagon With SB Nation's The MMA Hour . . June 21, 2017 . March 22, 2018 . Beringer Capital . 0199-2864.
  14. Warzel . Charlie . SB Nation Relaunches, Hires First Editorial Director . Adweek . September 25, 2012 . March 22, 2018 . December 5, 2017 . https://web.archive.org/web/20171205233629/http://www.adweek.com/digital/sb-nation-relaunches-hires-first-editorial-director-143967/ . live .
  15. Garcia . Michelle . Outsports Acquired By Mainstream Sports News Company SB Nation . . March 5, 2013 . March 27, 2018 . . 0001-8996.
  16. News: O'Keeffe . Michael . Outsports.com, which covers the gay athletes, bought by SB Nation parent company Vox Media . March 27, 2018 . . . March 5, 2013 . 9541172.
  17. Orlando . Dan . Vox Media says design helps charge SB Nation . New York Business Journal . June 19, 2013 . March 22, 2018 . August 28, 2017 . https://web.archive.org/web/20170828143706/https://www.bizjournals.com/newyork/news/2013/06/17/vox-media-credits-new-interface-with.html . live .
  18. Rondon . Michael . Controlling Contributor Networks: Contributor Networks Are a Great Way to Generate Traffic and Inventory, but They All Hinge on One Assumption . Folio . December 1, 2013 . https://web.archive.org/web/20180809215931/https://www.highbeam.com/doc/1G1-355307807.html . dead . August 9, 2018 . April 18, 2018 .
  19. News: Boren . Cindy . What Bill Simmons's move of The Ringer to Vox Media means . March 27, 2018 . The Washington Post . May 30, 2017.
  20. Grinapol . Corinne . The Ringer Is Switching Up Platforms . March 27, 2018 . Adweek . May 30, 2017.
  21. News: Jarvey . Natalie . Bill Simmons' The Ringer to Move from Medium to Vox Media's Publishing Platform . March 27, 2018 . The Hollywood Reporter . May 30, 2017.
  22. News: Shields . Mike . Why Vox may be able to revive The Ringer, even though its traffic has plummeted . March 27, 2018 . . May 30, 2017.
  23. News: Jackson . Eric . The Ringer and Bill Simmons get a second chance with Vox . March 27, 2018 . . June 1, 2017.
  24. Spangler . Todd . Vox Media Lays Off 50 Staffers, or 5% of Workforce . Variety . February 21, 2018 . March 22, 2018 . March 14, 2018 . https://web.archive.org/web/20180314104411/http://variety.com/2018/digital/news/vox-media-layoffs-50-employees-1202706362/ . live .
  25. Web site: SB Nation unveils new "Banner Society" multiplatform CFB brand. 2019-08-01. Awful Announcing. en-US. 2019-08-01.
  26. Web site: Every Day Should Be Saturday shuts down after over a decade. 2019-08-01. Awful Announcing. en-US. 2019-08-01.
  27. News: Vox Media to Cut 200 Freelancers, Citing California Gig-Worker Law. Tracy. Marc. 2019-12-16. The New York Times. 2019-12-17. Draper. Kevin. en-US. 0362-4331. December 27, 2020. https://web.archive.org/web/20201227180243/https://www.nytimes.com/2019/12/16/business/media/vox-media-california-job-cuts.html. live.
  28. Web site: Popular Blog SB Nation Furloughs Writers With Few Sports to Cover During Coronavirus. NPR.org. April 17, 2020. en. 2020-04-17. Horn. Austin. April 17, 2020. https://web.archive.org/web/20200417212201/https://www.npr.org/sections/coronavirus-live-updates/2020/04/17/837474747/popular-blog-sb-nation-furloughs-writers-with-few-sports-to-cover-during-coronav. live.
  29. Web site: Guaglione . Sara . 2024-03-18 . Vox Media offloads Outsports to Q.Digital . 2024-04-05 . Digiday . en-US.
  30. Web site: Keeley . Sean . 2024-04-05 . SB Nation Podcast Network shuts down: 'We're all extremely blindsided by this' . 2024-04-05 . Awful Announcing . en-US.
  31. News: McIntyre . Douglas A. . October 31, 2011 . Here Are The 25 Most Valuable Blogs In America . January 11, 2024 . 24/7 Wall St..
  32. News: Dubois . Lou . August 20, 2010 . The Evolution of Sports Blog Nation . January 11, 2024 . Inc.com.
  33. News: Macedo . Nicole . September 5, 2019 . DraftKings signs media partnership with Vox Media . January 11, 2024 . EGR North America.
  34. News: Orlando . Dan . July 12, 2013 . What's the future of the sports-blogging industry? Here are 3 different answers from rival contenders . January 11, 2024 . New York Business Journal.
  35. News: Plambeck . Joseph . June 6, 2010 . Sports-Centric Web Sites Expand, and Bias Is Welcome . January 11, 2024 . The New York Times . February 19, 2017 . https://web.archive.org/web/20170219132647/http://www.nytimes.com/2010/06/07/business/media/07fans.html . live .
  36. Web site: Pride . Arrowhead . 2024-01-10 . AP Radio's Show and BK: keeping the Chiefs accountable . 2024-01-11 . www.chatsports.com . en.
  37. News: Kilgore . Adam . February 3, 2021 . Some Patriots fans are rooting for Tom Brady to win another Super Bowl. Others are dreading it. . January 11, 2024 . The Washington Post.
  38. Jarvey . Natalie . Vox Media Sells Home Show 'Prefabulous' to FYI . The Hollywood Reporter . May 4, 2016 . March 26, 2018.
  39. Web site: Fox . Brooke . SB Nation Expands Into Radio Programming With Gow Media Accord . Bloomberg.com . . March 22, 2018 . July 18, 2016 . November 25, 2017 . https://web.archive.org/web/20171125162258/https://www.bloomberg.com/news/articles/2016-07-18/sb-nation-expands-into-radio-programming-with-gow-media-accord . live .
  40. Spangler . Todd . Vox Media Sells Its First Original Show: SB Nation's True-Crime Sports Docu-Series for Go90 . . September 7, 2017 . March 22, 2018 . . 0042-2738 . 810134503.
  41. News: Pedersen . Erik . Summer Premiere Dates For New & Returning Series: 2018 Edition . July 13, 2018 . Deadline Hollywood . May 23, 2018.
  42. News: Bennett . Bennett . Vox Creative and PepsiCo tackle cooking competitions with NFL stars in 'Game Day Grub Match' . March 13, 2018 . The Drum . January 11, 2018 . June 29, 2021 . https://web.archive.org/web/20210629031232/https://www.thedrum.com/news/2018/01/11/vox-creative-and-pepsico-tackle-cooking-competitions-with-nfl-stars-game-day-grub . live .
  43. Richards . Katie . PepsiCo Kicks Off Super Bowl Season With a Social-Driven Cooking Show Featuring Former NFL Stars . Adweek . January 10, 2018 . March 26, 2018.
  44. Web site: 24 Jul 2020. This is a special announcement. We hope you're sitting down. Because that's more comfortable.. https://ghostarchive.org/varchive/youtube/20211117/8-Hbu3TwdGo. 2021-11-17 . live. 24 Jul 2020. YouTube.
  45. Web site: Rosenthal. Seth. 2020-08-31. Welcome to Secret Base. 2020-08-31. SBNation.com. en.
  46. News: Bonesteel . Matt . SB Nation is right: Its story about a convicted rapist was a 'complete failure' . February 19, 2016 . The Washington Post . February 18, 2016 . June 28, 2024 . https://web.archive.org/web/20240628211836/https://www.washingtonpost.com/news/early-lead/wp/2016/02/18/sb-nation-is-right-its-story-about-a-convicted-rapist-was-a-complete-failure/ . live .
  47. News: Victor . Daniel . SB Nation Removes Article Criticized as Sympathetic to Convicted Rapist . February 19, 2016 . The New York Times . February 18, 2016 . June 28, 2024 . https://web.archive.org/web/20240628211826/https://www.nytimes.com/2016/02/19/business/media/sb-nation-daniel-holtzclaw.html . live .
  48. News: Mitchell . Benjamin F . SB Nation publishes, takes down "failure" of story about Holtzclaw . February 19, 2016 . USA Today . February 18, 2016 . June 28, 2024 . https://web.archive.org/web/20240628211832/https://www.usatoday.com/story/money/2016/02/18/sb-nation-publishes-takes-down-failure-story-holtzclaw/80553936/ . live .
  49. News: SB Nation Memo Announces Hiatus For Longform Program . Howard . Greg . . February 19, 2016 . February 20, 2016 . June 28, 2024 . https://web.archive.org/web/20240628211827/https://deadspin.com/sb-nation-memo-announces-hiatus-for-longform-program-1760143895/ . live .
  50. News: How SB Nation Published Their Daniel Holtzclaw Story . Howard . Greg . . February 26, 2016 . April 9, 2017 . June 28, 2024 . https://web.archive.org/web/20240628211828/https://deadspin.com/how-sb-nation-published-their-daniel-holtzclaw-story-1761030353/ . live .
  51. Web site: Peer review of Holtzclaw story . April 9, 2017 . June 28, 2024 . https://web.archive.org/web/20240628211825/https://cdn1.vox-cdn.com/uploads/chorus_asset/file/6553831/Peer_Review_Final.0.pdf . live .
  52. Web site: A note from SB Nation leadership . SB Nation . May 26, 2016 . December 7, 2017 . June 28, 2024 . https://web.archive.org/web/20240628211828/https://www.sbnation.com/2016/5/26/11790170/a-note-from-sb-nation-leadership . live .
  53. McCracken . Harry . 50 Websites That Make the Web Great . . August 16, 2011 .
  54. Lee . Ashley . Shorty Awards 2015: Nominees Include Shonda Rhimes, Chris Pratt, Laverne Cox . The Hollywood Reporter . March 2, 2015 . April 18, 2018.
  55. Web site: Announcing the 7th Annual Shorty Awards finalists! . . April 18, 2018 . March 2, 2015 . March 5, 2015 . https://web.archive.org/web/20150305064931/http://blog.shortyawards.com/post/112515443362/announcing-the-7th-annual-shorty-awards-finalists . live .
  56. Hays . Kali . Ellie Awards Nix Magazine Category in Favor of Social, Digital Awards . Women's Wear Daily . February 1, 2018 . April 18, 2018 . June 28, 2024 . https://web.archive.org/web/20240628212329/https://wwd.com/business-news/media/ellie-national-magazine-awards-nix-magazine-category-in-favor-of-social-digital-awards-11135462/ . live .
  57. Dool . Greg . New York and The New Yorker Dominate Ellie Awards Once Again . Folio . March 13, 2018 . April 18, 2018 . June 28, 2024 . https://web.archive.org/web/20240628212331/https://www.eddie-ozzie.com/new-york-new-yorker-dominate-ellie-awards/ . live .
  58. Web site: The Letterboxd 2020 Year in Review. 2021-01-11. letterboxd.com. en. June 28, 2024. https://web.archive.org/web/20240628212332/https://letterboxd.com/2020/#highest-rated-films. live.
  59. News: Poniewozik. James. Hale. Mike. Lyons. Margaret. 2020-12-17. The Best TV Episodes of 2020. en-US. The New York Times. 2021-01-11. 0362-4331. February 9, 2021. https://web.archive.org/web/20210209140212/https://www.nytimes.com/2020/12/17/arts/television/best-tv-episodes.html. live.

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