MIPCOM explained

MIPCOM
Native Name:Marché International des Programmes de Communication
Native Name Lang:French
Status:Active
Genre:Trade show
Frequency:Annually
Location:Palais des Festivals, Cannes
Country:France
Years Active:1985–present
Participants:13,700 (2015)
Activity:Buy, sell and view television formats
Organised:RX Global

MIPCOM (Marché International des Programmes de Communication, English: International Market of Communications Programmes)[1] is an annual trade show for the television industry held in Cannes, France, traditionally in the month of October and running for 4 days. It is owned and organized by Reed MIDEM, a subsidiary of Reed Exhibitions.[2]

The event is primarily attended by representatives of television studios and broadcasters, who use the event as a marketplace to buy and sell new programmes and formats for international distribution, as well as celebrities to promote programming.[3]

The event also features keynote presentations and panels featuring representatives of the industry discussing new trends and developments.[4] Additionally, MIPCOM has been used to globally premiere highly anticipated new programs.[5]

Prior to MIPCOM, a spin-off event known as MIPJunior is held, which is devoted exclusively to the children's television industry.[6]

MIPCOM also has a sister event, MIPTV Media Market, which is a similar format also in Cannes by the same organizers, in the opposite half of the year (usually April). MIPCOM is slightly better attended than MIPTV.[2]

In 2020 the event moved online due to travel restrictions related to the COVID-19 pandemic.[7]

See also

External links

Notes and References

  1. Book: Moran. Albert. Understanding the global TV format. 2006. Intellect Books. Bristol, UK [u.a.]. 1841501328. 1. publ..
  2. Web site: MIPCOM reports 2015 numbers. Stewart. Clarke. 8 October 2016. 20 December 2016. TBI Vision.
  3. News: Mipcom TV market features Jamie Oliver, Gene Simmons, Simon Cowell ... and toilet rolls. 20 October 2014. Sydney Morning Herald. 13 October 2014.
  4. Web site: Stars turn out for Mipcom television industry meeting in Cannes. 18 October 2016. Reuters. 20 December 2016.
  5. Web site: Mipcom: TV World Embraces Content Revolution. Variety. John. Hopewell. 8 October 2015. 20 December 2016.
  6. Web site: Market Profiles - MIPCOM. Screen Australia. 20 December 2016.
  7. Web site: Goldbart. Max. Broadcast2020-09-10T11:46:00+01:00. Mipcom moves 2020 event fully online due to travel restrictions. 2020-10-14. Screen. en.