MCV/Develop explained

MCV/Develop
Editor:Richie Shoemaker
Category:Video game industry trade magazine
Frequency:Monthly
Format:Print, digital
Circulation Year:2009
Total Circulation:10,065[1]
Company:Biz Media
Country:United Kingdom
Language:English
Issn:1469-4832
Oclc:499701071

MCV/Develop (formerly MCV and Market for Computer & Video Games) is a UK trade magazine that focuses on the business aspects of the video game industry. It is published monthly by Biz Media, a subsidiary of Datateam Media Group and is available in print and digitally.[2] Originally named MCV, it absorbed the assets of sister magazines (including Develop) in 2018, and changed its name to MCV/Develop in 2019.

History

MCV was started in September 1998 by former Computer Trade Weekly (CTW) employees Stuart Dinsey, editor, Lisa Carter (then Foster), deputy editor, Alex Moreham (then Jarvis), sales manager and Dave Roberts.[3] CTW was published weekly from September 1984 and by 1998 was the official newspaper for ELSPA (The European Leisure Software Publishers Association) and the creator and sponsor of ECTS (European Computer Trade Show).[4] Stuart Dinsey left MCV in 2013 after selling it a year earlier. Stuart is currently chairman of Curve Digital and a board director of Ukie.[5]

In November 2017, NewBay Media, the owner of MCV at the time, announced that the websites, magazines and events of sister magazines Develop and Esports Pro would be absorbed into MCV by early 2018, with the combined magazine moving to a monthly frequency.[6] [7] NewBay Media was acquired by Future Publishing in April 2018.[8] [9] In December 2018, Future opted to sell several of its business-to-business brands, including MCV, to Datateam Media Group.[10] The deal was completed in January 2019, with Datateam forming a new subsidiary, named Biz Media, as parent for Future's former brands.[11] In October that year, MCV was rebranded MCV/Develop to resurrect the Develop brand following its closure in 2018.[12]

Seth Barton was editor of MCV/Develop from 2016 to 2021, when he left to join PlayStation; he was replaced by Richie Shoemaker on 1 November 2021.[13]

MCV/Develop Awards

The MCV/Develop Awards are an annual award show, held since 2002, that is open to publishers, retail and distribution, with entries peer-voted and judged by an independent panel of specialists.[14]

Notes and References

  1. Web site: Standard Certificate of Circulation – MCV: The Market for Home Computing & Video Games . . 17 December 2018 . 25 March 2016 . https://web.archive.org/web/20160325022741/http://www.abc.org.uk/Certificates/16564130.pdf . live .
  2. Subscribe . MCV/Develop . 20 March 2020 . 10 March 2020 . https://web.archive.org/web/20200310074302/https://www.mcvuk.com/subscribe/ . live .
  3. Web site: 2008-09-05. MCV 10th ANNIVERSARY MCV/DEVELOP. MCV . live. 2021-06-15. https://web.archive.org/web/20210615064426/https://www.mcvuk.com/business-news/mcv-10th-anniversary/. 15 June 2021.
  4. Web site: 1998-12-03. CTW ONLINE THE ENTERTAINMENT COMPUTER TRADE WEEKLY. 2021-06-15. https://web.archive.org/web/19981203062249/http://www.ctw.co.uk/CONTENT/links.html. 3 December 1998.
  5. Web site: 2020-10-21. 20 years of MCV: Making history (and her story) MCV/DEVELOP. MCV . 2021-06-09. https://web.archive.org/web/20201021155039/https://www.mcvuk.com/business-news/20-years-of-mcv-making-history-and-her-story/. 21 October 2020. Author . Guest .
  6. NewBay unites video games group under MCV, Esports Pro to be incorporated into MCV brand . Seth . Barton . 20 November 2017 . MCV/Develop . 20 March 2020 . 4 August 2021 . https://web.archive.org/web/20210804221634/https://www.mcvuk.com/business-news/newbay-unites-video-games-group-under-mcv-esports-pro-to-be-incorporated-into-mcv-brand/ . live .
  7. Web site: Develop to be absorbed by MCV in 2018 . Chris . Kerr . 20 November 2017 . . 24 November 2017 . 5 December 2017 . https://archive.today/20171205044511/https://www.gamasutra.com/view/news/310054/Develop_to_be_absorbed_by_MCV_in_2018.php . live .
  8. MCV's publisher NewBay acquired by Future Publishing . Seth . Barton . 4 April 2018 . MCV/Develop.
  9. Web site: International Publishing Group Future Acquires NewBay Media . Sara . Jerde . 4 April 2018 . . 17 December 2018 . 17 December 2018 . https://web.archive.org/web/20181217203852/https://www.adweek.com/digital/international-publishing-group-future-acquires-newbay-media/ . live .
  10. MCV is moving on – with a proposed acquisition by Datateam . Seth . Barton . 17 December 2018 . MCV/Develop . 20 March 2020 . 27 October 2020 . https://web.archive.org/web/20201027091310/https://www.mcvuk.com/business-news/media-pr/mcv-is-moving-on-with-a-proposed-acquisition-by-datateam/ . live .
  11. Six of the UK's top B2B brands are now under new ownership . Seth . Barton . 11 January 2019 . MCV/Develop . 20 March 2020 . 14 August 2020 . https://web.archive.org/web/20200814014854/https://www.mcvuk.com/business-news/six-of-the-uks-top-b2b-brands-are-now-under-new-ownership/ . live .
  12. The Develop brand returns in print and online with the launch of MCV/Develop . Seth . Barton . 21 October 2019 . MCV/Develop . 20 March 2020 . 27 August 2020 . https://web.archive.org/web/20200827163807/https://www.mcvuk.com/business-news/the-develop-brand-returns-in-print-and-online-with-the-launch-of-mcv-develop/ . live .
  13. Richie Shoemaker is the new editor of MCV/DEVELOP . MCV/Develop . 1 November 2021 . 21 September 2022 .
  14. MCV Awards 2017 sponsors announced . 10 February 2017 . MCV/Develop.