Mountain Biking UK explained

Mountain Biking UK
Editor:James Costley-White
Editor Title5:-->
Category:Sports magazine
Frequency:Every four weeks
Founded:1988
Company:Our Media
Country:United Kingdom
Based:Bristol
Language:English
Issn:0954-8696

Mountain Biking UK (often shortened to MBUK) is a British mountain biking magazine published by Our Media, an Immediate Media group company. It is currently the UK's best-selling mountain bike magazine,[1] with a circulation of 23,322 (ABC: Jan – Dec 2021).[2]

History and profile

MBUK was launched in 1988 by Pacificon Limited. It was edited by Tym Manley, who remained editor until 2009. Chris Turner, M.D. and Publisher, sold the title to Chris Anderson of Future Publishing in 2010 for an undisclosed amount. In 2014, former-owner Future plc sold all its sports and crafts titles to Immediate Media Company, including the MBUK title.[3] In 2021, the cycling titles were moved under the umbrella of Immediate Media-owned by Our Media Ltd. The current editor as of November 2023 is James Costley-White.[4] They currently publish 13 issues a year.

MBUK covers all mountain biking disciplines; trail riding, downhill, cross-country, dirt jumping, trials, free-riding and 4X.

Since 1989, MBUK has carried the cartoon strip, Mint Sauce, which covers the tales of a mountain-biking sheep and his friends.

The 200th issue of MBUK, published in July 2006, was guest edited by French downhill and 4x racer Cèdric Gracia. The magazine celebrated its 20th anniversary in 2008. The May issue of that year included a fold-out cover of Steve Peat.

Team MBUK

Along with co-sponsors such as Nike, Santa Cruz, and Fox Racing, the magazine operated a professional mountain bike team from the mid-1990s until the mid-2000s. The team included riders like Steve Peat,[5] Scott Beaumont, Rob Warner,[6] and Will Longden,[7] competing in the UCI Mountain Bike World Cup.

Notes and References

  1. Web site: Mountain Biking UK Our Media . 2023-01-12 . en-US.
  2. Web site: Mountain Biking UK - Data - ABC Audit Bureau of Circulations . 2022-06-20 . www.abc.org.uk . en-gb.
  3. Web site: Mark Sweney. Future Publishing to cut more than 200 jobs and sell sport and craft titles. The Guardian. 21 December 2014. 29 May 2014.
  4. Web site: About MBUK - Mountainbike UK . 2023-11-02 . www.mbuk.com . en.
  5. Web site: Interview: Steve Peat . bikeradar.com . 2008-04-26 . Marcus Farley . 2024-06-14.
  6. Web site: QUIP-OFF WORLD CHAMP! . magzter.com . January 2023 . 2024-06-14.
  7. Web site: Will Longden . 2024-06-14.