| MBC TV | |
| Picture Format: | 2160p UHDTV (downscaled to 1080i and 480i for the HDTV and SDTV feeds respectively) |
| Network: | Munhwa Broadcasting Corporation |
| Owner: | Munhwa Broadcasting Corporation |
| Country: | South Korea |
| Language: | Korean |
| Former Names: | HLAC-TV (1969–1972) |
| Terr Serv 1: | Digital terrestrial television |
| Terr Chan 1: | Channel 11.1 |
| Online Serv 1: | iMBC |
| Online Chan 1: | Watch live |
MBC TV (Munhwa Broadcasting Corporation Television) is a South Korean free-to-air television channel and is considered the first private company in South Korea launched on 8 August 1969 and owned by Munhwa Broadcasting Corporation.
The Seoul Private Broadcasting Corporation was established on 21 February 1961. On 22 June 1966, the company received a broadcasting license from the government and started broadcasting on terrestrial television on 8 August 1969. At the time of its launch, South Korea had 200,000 registered television sets. Unlike TBC, MBC opened during the military regime of Park Chung-hee and had more restrictions, aligning its interests and programming with the ruling government.[1]
On 5 October 1970, MBC Newsdesk was launched as the network's newscast. A year later, on 10 January 1971, the names of all regional broadcasters were merged under the MBC brand. On 22 December 1980, colour transmissions began in Seoul alone, followed by a nationwide adopting on 1 January 1981.[2]
Together with its main rivals KBS and SBS, MBC TV began its full-scale daytime broadcasting on 1 December 2005. It went on to broadcast 24 hours a day on 1 January 2013 and discontinued on 30 December 2017. As of 4 August 2014, the channel news program began to be broadcast from the new television station located in Sangam, and from 1 September of that same year, the channel began to produce all the programs in the new studios.[3]
See main article: List of programs broadcast by MBC TV.
MBC dramas are exported to 100 countries in Asia, the Middle East, Africa and the Americas. Dae Jang Geum has high audience ratings in China, Taiwan and Hong Kong; its popularity has continued in 91 countries, including Japan. Other dramas that have enjoyed high viewership include Jumong, Coffee Prince, Moon Embracing the Sun, Yi San, Queen Seondeok, and Dong Yi.
MBC documentaries encompass a wide range of issues, from foreign affairs to the environment. PD Notebook premiered in 1990, and has since earned notoriety for its investigations from a journalistic standpoint. Episodes have included one covering scientific fraud by Korean geneticist Hwang Woo-suk, and another containing arguments against importing US beef.[4] The latter episode, entitled "Is American Beef Really Safe from Mad Cow Disease?", contributed to three months of protest in Seoul against importing US beef. Since then, the accuracy of the episode and the program's method of obtaining information has been questioned.[5] [6] [7]
MBC current-affairs and documentary programs have won recognition from the New York and Banff TV Festivals, the Asian TV Awards, ABU Prizes, Earth Vision and the Japan Wildlife Festival.
MBC News now has 18 local news bureaus and 8 overseas news bureaus, with which it signed a news supply contract with CNN, APTN, NBC and Reuters TV so it can bring up to date news to viewers. MBC currently offers a wide variety of in-depth analysis programs on politics, economy, society, and culture through Current Affairs Magazine 2580, 100 Minute Debate, Economy Magazine M, and Unification Observatory.
MBC broadcasts Los Angeles Dodgers, Pittsburgh Pirates and Texas Rangers games when Hyun-jin Ryu pitches and Shin-soo Choo and Jung-ho Kang bat.
On August 4, 1988, Munhwa Broadcasting Corporation aired MBC Newsdesk. On the day of the incident, the anchorman was Kang Sung-gu ［ko］. When reporting on the rise in fares caused by the Seoul subway extension project, a young man named So Chang-yeong (24 years old at the time) trespassing into the recording studio and tried to steal the ankerman's microphone, and the incident was broadcast nationwide by MBC.[8] After So Chang-yeong asked for words, the screen was switched to a newsreel of Sohn Suk-hee's report to reduce the impact.[9] Afterwards, Kang Sung-gu expressed his apology for the incident. So Chang-yeong was handed over to the police by Munhwa Broadcasting employees.[10]
According to the police investigation, he crossed over the south back wall of Munhwa Broadcasting Corporation at around 21:00 that night, took the elevator from the 1st floor through the front door, got off on the 4th floor, and took the emergency stairs to the 5th-floor studio, and he had sneaked inside. During the police investigation, he claimed, "I had a wiretapping device in my right ear, and the vibration noise caused me a lot of pain. I could not receive treatment at the hospital, so I went to the broadcasting station to complain." The police said that on July 13, 1987, while he was working as a lathe, he was hit by a soccer ball during his lunch break and his right eardrum was ruptured. He continued to hear a vibrating sound in his ear, and that he appeared to be suffering from delirium tremens.[11] The young man was handed over to a national mental hospital for a mental evaluation. It was announced that a request was made, and based on the results, a decision would be made on whether to arrest him on charges of obstruction of business and trespassing at night.[12]
The band called Wiretap In My Ear ［ko］ (Prana) got its name from this incident.[13]
Reply 1988 described this incident.[14]
In 1999, Munhwa Broadcasting Corporation aired PD Note, a documentary program criticizing Jaerock Lee. Members of the Manmin Central Church forcibly entered the TV station and cut off the power supply in the control room, interrupting the programme several times. Meanwhile, other supporters, numbering between 1,500 and 2,000 according to different sources, blocked off nearby roads.[15] [16] Manmin Central Church members later filed a lawsuit against the TV station. Three church leaders and eight members of the church were sentenced to jail for between two and a half years and three years, for their roles in the protests.
On Saturday, July 30, 2005, Rux was invited to appear on the MBC concert program Live Music Camp for their segment called “Is this song good?” The band members invited a large number of their supporters in the punk scene.
Toward the end of the performance, two punks disrobed and leapt around the stage in front of the live audience and the cameras. Between four and five seconds of full-frontal nudity was broadcast across the nation. The two streakers were mistakenly identified as members of the band Couch, although one was from Spiky Brats. Both were booked by the police without detention on charges of indecency and interference with a business. The police administered drug tests, but the results were negative.[17] Won was also arrested for inviting the two to appear on the show.[18]
Public response was furious, both against Rux and the broadcaster.[19] MBC cancelled Music Camp, and the Korean Broadcasting Commission considered heavy disciplinary measures. Then mayor of Seoul, Lee Myung-bak suggested that Hongdae concerts be regulated by authorities,[20] which prompted political rivals to compare Lee to former dictator Park Chung-hee.[21] At this time, Yu In-chon had a good understanding of the college culture, so he took Lee Myung-bak to the club 'Drug' and said, 'Oh! Brothers' rock performance together and defended the club culture, thanks to this, Lee Myung-bak, who was about to wipe out the clubs, changed his mind, and he dismissed it as saying he would not do it himself.[22]
A plot from Plus Nine Boys parodied this incident.[23] [24]
On 27 April 2008, PD Note televised an episode called "Is American Beef Really Safe from Mad Cow Disease?" which covered mad cow disease and alleged dangers associated with American beef. The South Korean Ministry of Agriculture and Fisheries filed a legal suit against the producers as it announced that the program was distorted and exaggerated.[25] The producers were exonerated by the Seoul Central District Court and the Supreme Court in 2010.[26]
On April 20, 2010, PD Note televised an episode called "The prosecutors and sponsors" which investigates how Korean prosecutors are "sponsored" by businesses, receiving bribes in the form of money, drinks and women. They began the investigation after receiving information from a man about 57 former prosecutors being "sponsored." As the episode was well received by the audience, the second episode was broadcast on June 8, 2010.
The Korean Ministry of Land, Transport and Maritime Affairs applied for an injunction to stop the airing of a PD Note episode, "The Six-Meter-Deep Secret of the Four Major Rivers," which was scheduled to be broadcast on August 17, 2010. The episode deals with a controversy about The Four Major Rivers Project launched by the Korean government in 2009, which is aimed at developing water resources by securing a sufficient water supply, preventing floods, upgrading water quality and reviving ecosystems, as well as boosting regional economies.[27] Based on PD Note’s report on the episode which had already been released, the Ministry insisted that the episode contained false information.[28] They requested that the Seoul Southern District Court stop further spread of the false information among the public. Their request was dismissed and the episode aired August 24, 2010.[29] According to the producers of PD Note, the MBC management also requested that they postpone the episode.[30]
On 20 April 2020, MBC News broadcast news about deepfake pornography. MBC used deepfake technology, an AI technology which changes an identity of someone on an image or a video to someone else's likeness. The news sparked outrage among Korean netizens due to its contents which consist of inappropriate materials. Korean boy band BTS, Korean singer IU and other celebrities were used as examples on the news. Viewers and fans of the celebrities used the hashtag #MBC_합성_사과해, to tell MBC to apologise or respond to the incident; it did neither.[31]
During the broadcasting of the parade of nations on the 2020 Summer Olympics opening ceremony, MBC was accused domestically and internationally for making depictions of numerous countries that were deemed racist and offensive.[32] The most notable country depictions displayed during the broadcast is the use of the Chernobyl disaster to depict Ukraine and riots to depict Haiti. The incident sparked anger among Ukrainians and Haitians.[33] On 27 July, MBC president Park Sung-jae apologised to the public as well as nations affected. He apologised to the Embassy of Ukraine and Romania in Seoul in a press conference and promised to ensure all of its content to be respectful towards universal values and cultural diversity.[34] MBC also declared a written apology on their official website.[35] Haitian Foreign Affairs Minister Claude Joseph fired back at MBC, saying "their apology didn't go far enough, but the incident shouldn't be allowed to distract from the athletes who have worked tirelessly for years to get to the Olympics".[36] The incident caused national uproar among Koreans, with some Korean netizens accusing MBC for being insensitive and unprofessional.[37]