M.O Explained

M.O
Origin:London, England
Years Active:2012–2022
Current Members:
  • Annie Ashcroft
  • Chanal Bejilali
Past Members:

M.O are an English girl group consisting of members Annie Ashcroft and Chanal Benjilali, and previously Frankee Connolly until her departure in June 2017 and Nadine Samuels until her departure in 2020. The group was formed in 2012 by the members themselves, after their previous groups Mini Viva and Duchess had disbanded.[1] Starting out on independent label Operator Records, they have been signed to Polydor Records since early 2016. On 19 October 2020, Nadine Samuels confirmed her departure from the group.[2]

Career

Beginnings

Frankee Connolly was a part of Mini Viva until the duo's split in 2010, whereas Nadine Samuels and Annie Ashcroft were both members of the girl group Duchess until 2012.[3] [4] M.O was formed in late 2012, after Connolly met Samuels and Ashcroft at music industry events.[5] M.O stands for Modus Operandi,[6] which is a Latin term for "a particular way to do something." M.O's initial aim was to bring old school 1990s music back, naming old school TLC, J.Lo, Aaliyah, and All Saints as an inspiration amongst others.[5] [7]

M.O made their debut as a band with a remix of Brandy and Monica's "The Boy Is Mine" on the YouTube channel SB.TV in 2012.[8] At this point they received positive feedback from the music industry and were championed by the likes of Ed Sheeran.[9] They followed up their debut on YouTube with their first promotional single "Wait Your Turn", which was followed by other releases in 2013, including "Ain't Got Time" and "Hot".[10]

In early 2014, M.O announced that the Jess Glynne-penned track "For a Minute" would be released as their official debut single.[10] [11] It was released in April 2014 and entered the UK Indie Charts at number 6. In May, the group joined Little Mix as the main support act on their sold out Salute Tour, and performed at numerous festivals in the UK, including Wireless festival.[12] [13] In August, they released their garage-influenced second single "Dance On My Own", which entered the UK Sales Chart at number 49.[14] [15] Also in 2014, the group was nominated for a MOBO Award in the Best Newcomer category.[16]

In 2015, the single "Preach", which was co-written by Starsmith and Joel Compass, was released.[17] [18] The same year, they signed a record deal with Polydor Records and released the promotional single "Love the Most", a collaboration with The HeavyTrackerz. In 2016, M.O released the extended plays Good Friends and Who Do You Think Of?, the latter of which spawned a single of the same name. "Who Do You Think Of?" reached the top 20 of the UK Singles Chart, becoming their highest-charting single yet. The song was certified silver and sold over 375,000 copies.[19] In July 2016, it was announced that the band signed a US deal with Interscope Records.[20] Their next single, "Not in Love", featured rapper Kent Jones and was released in December 2016, peaking just outside the top 40 at No. 42.

On 26 June 2020, the group released the EP Modus Operandi, featuring tracks such as "Who Do You Think Of", "Ex at the Party" and "Going Out of My Way" featuring Mr Eazi.

Line-up changes

After a quiet 18 months, including the departure of Connolly, the group made a comeback with their new single "Bad Vibe", featuring Lotto Boyzz and Mr Eazi. It peaked at number 18 on the UK Singles Chart.[21]

During 2020, founding member Nadine Samuels left the group.

Final single and split

In October 2021, M.O released their first single since the COVID-19 pandemic, ‘U No’ with producer collective Jodapac and British rapper French the Kid. [22]

In September 2022, band member Chanal Benjilali revealed via an Instagram Q&A that the group had been inactive for a while after the release of "U No" and that it was unlikely that fans could expect new music anytime soon.

Discography

Extended plays

TitleDetails
Good Friends
Who Do You Think Of?
  • Released: 2 August 2016
  • Label: Polydor
  • Format: Digital download
Modus Operandi
  • Released: 26 June 2020
  • Label: Universal
  • Format: Digital download

Singles

As lead artists

TitleYearPeak chart positionsCertifications
(sales thresholds)
Album
UK
[23]
UK
Indie

[24]
IRE
[25] [26]
"For a Minute"2014103 6 rowspan="3"
"Dance On My Own"49 4
"Preach"201551 4
"Who Do You Think Of?"201618 56 Who Do You Think Of?
"Not in Love"
(featuring Kent Jones)
42 75
"Bad Vibe"
(with Lotto Boyzz and Mr Eazi)
201818 31 Modus Operandi
"Wondering"
(with Chip)
91
"Choose Sides"
(featuring AJ Tracey)[29]
2019
"Ex at the Party"[30]
"Going Out of My Way"
(with Mr Eazi)[31]
2020
"—" denotes a single that did not chart or was not released.

As featured artists

TitleYearPeak chart positions
UK
UK
Indie

IRE
"Running"
(USG featuring M.O)
2014
"With You"
(DUSK featuring M.O)
2018
"Family Tree" (Remix)
(Ramz featuring M.O)
35
"Feelings (Wifey)"
(Crazy Cousinz featuring Yungen and M.O)
"Pon Me"
(Abra Cadabra featuring Sneakbo and M.O)
“U No”
(Jodapac featuring M.O and French the Kid)
2021
"—" denotes a single that did not chart or was not released.

Promotional singles

TitleYear
"Wait Your Turn"[32] 2012
"On and On"[33] 2013
"Ain't Got Time"[34]
"Come Let Me Show You"[35]
"Hot"[36]
"On Ya"[37]
"Love the Most"[38] 2015

Awards and nominations

YearAwardCategoryOutcome
2014MOBO AwardsBest Newcomer
2016MOBO AwardsBest Song

Notes and References

  1. Web site: Younes. Nadia. The 405 meets M.O. The 405. 15 March 2015.
  2. Web site: M.O Tease New Mixtape With "Love The Most," Featuring Yungen. The FADER. 2015-12-25.
  3. Web site: Love. Ryan. Mini Viva confirm split. 10 November 2010. Digital Spy. 15 March 2015.
  4. Web site: Parke. Phoebe. Pass the Tissues: Girl Group Duchess Split. Pappzd. 15 March 2015. https://web.archive.org/web/20150402141714/http://pappzd.com/2012/02/pass-the-tissues-girl-group-duchess-split/. 2 April 2015. dead.
  5. Web site: M.O - Meeting Last Year, Creativity - Interview [Part 1]]. MOBO Awards. 15 March 2015.
  6. Web site: Phillips. Noel. INTERVIEW: M.O, KICKIN' UP A STORM. Respect.. 9 April 2014 . 15 March 2015.
  7. Web site: Magnocavallo. Fabio. M.O - Interview - May 2014. 21 May 2014. Hit the Floor. 17 March 2015.
  8. Web site: Waller. Joe. M.O Girl Group - The only girl group you need to worry about!. Flavour. 15 March 2015.
  9. Web site: Lester. Paul. M.O. (New band of the day No 1,657). The Guardian. 9 December 2013. 15 March 2015.
  10. Web site: Copsey. Robert. M.O debut new single 'For A Minute' - listen. 26 February 2014. Digital Spy. 15 March 2015.
  11. Web site: Copsey. Rob. M.O. tease debut album, next single: 'It will make you want to dance!'. Official Charts Company. 15 March 2015.
  12. Web site: LITTLE MIX ANNOUNCE M.O AS UK SALUTE TOUR SUPPORT ACT. sugarscape.com. Sugarscape. 15 March 2015.
  13. Web site: Wireless Festival 2014 Line-Up. capitalxtra.com. Capital Xtra. 15 March 2015.
  14. Web site: BBC Radio 1 - official twitter account. BBC Radio 1 on Twitter. 15 March 2015.
  15. Web site: Official Singles Sales Chart Top 100. officialcharts.com/. Official Charts Company. 15 March 2015.
  16. Web site: Best Newcomer. mobo.com. MOBO. 15 March 2015. https://web.archive.org/web/20141225181145/http://www.mobo.com/voting/best-newcomer. 25 December 2014. dead.
  17. Web site: M.O Get Uplifting In Their Video For "Preach". The Fader. 17 March 2015.
  18. Web site: M.O premiere brand new R&B single 'Preach'. Corner. Lewis. 18 March 2015. Digital Spy. 23 March 2015.
  19. Web site: Rob Copsey on Twitter. Rob Copsey. Twitter.
  20. Web site: News: M.O Signs With Interscope Records. Notion. 26 July 2016. 4 August 2016.
  21. Web site: M O/LOTTO BOYZZ/MR EAZI. officialcharts.com. 27 November 2018.
  22. Web site: Jodapac offers some spirited vibes on "U No" featuring M.O & French the Kid. October 2021 . grmdaily.com. 2 October 2021.
  23. Web site: M.O. Official Charts Company. 15 March 2015.
  24. Peak positions for single on the UK Indie Chart:
  25. Web site: Discography M.O. Irish Charts Portal. Hung Medien. 9 August 2016.
  26. Web site: GfK Chart-Track. GfK Entertainment. 5 August 2016. https://web.archive.org/web/20150825072818/http://www.chart-track.co.uk/index.jsp?c=p/musicvideo/music/latest/index_test.jsp&ct=240001. 25 August 2015. dead.
  27. United Kingdom. M.O. Who Do You Think Of?. 13886-4239-1. 15 April 2022.
  28. United Kingdom. M.O, Lotto Boyzz & Mr Eazi. Bad Vibe. 14936-4662-1. 15 April 2022.
  29. Web site: So much love to u lot for being so patient with us. We're so excited to share this one with u Choose Sides ft @AJTracey coming soon. Twitter. 7 June 2019. 8 June 2019.
  30. Web site: Ex At the Party – Single by M.O. Apple Music. 6 March 2020.
  31. Web site: Going Out Of My Way – Single by M.O & Mr Eazi. Apple Music. 6 March 2020.
  32. Web site: New music: MO – Wait Your Turn. The Guardian. 12 November 2012. 17 March 2015.
  33. Web site: FRESH: M.O - 'ON AND ON'. https://web.archive.org/web/20150402145435/http://www.mtv.co.uk/music/urban/8490-fresh-mo-on-and-on. dead. 2 April 2015. MTV (UK). 17 March 2015.
  34. Web site: M.O: 'Ain't Got Time' - Single review. 2 May 2013. Digital Spy. 17 March 2015.
  35. Web site: M.O unveil new track 'Come Let Me Show You' - listen. 29 May 2013. Digital Spy. 17 March 2015.
  36. Web site: Hot - Single. iTunes (GB). 16 June 2014. 2016-08-02.
  37. Web site: On Ya - Single. iTunes (GB). 16 June 2014. 2016-08-02.
  38. Web site: Love the Most (feat. Yungen) - Single. iTunes (GB). 22 December 2015. 2016-08-02.