M-Kopa Explained

M-Kopa
Type:Private company
Industry:Fintech
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Founded: 2011
Founders:Nick Hughes, Chad Larson, Jesse Moore
Hq Location:21/7, Riverside Paddocks
Hq Location City:Nairobi
Hq Location Country:Kenya
Areas Served:Kenya, Uganda, Nigeria, Ghana, South Africa
Products:Smartphones & Financial services
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M-Kopa (M for mobile, kopa is Swahili for borrow, stylized as M-KOPA)[1] is an African connected asset financing platform that provides underbanked customers in Africa to essential products including smartphones, electric motorbikes & digital financial services.[2] [3] M-Kopa was launched commercially in 2012 and is headquartered in Nairobi. The company is currently operating in Kenya, Nigeria, Ghana, Uganda and South Africa.[4]

History

In 2010, Moore and Hughes, with banker Chad Larson founded the start-up in Nairobi that became M-Kopa the following year.[5] Hughes previously set up and ran M-Pesa at Vodafone, a mobile phone-based money transfer, financing and microfinancing service, where Moore also worked whilst completing his MBA.[6] Larson and Moore were fellow MBA students at Oxford University.

In 2011,  M-Kopa raised money with incubation by Signal Point Partners.[7] Backing investors have included Richard Branson, Generation Investment Management, Blue Haven Initiative and LGT Venture Philanthropy, an investment vehicle of the Princely Family of Liechtenstein.[5] M-Kopa was launched commercially in late 2012.[1]

By 2015, it said it had powered 150,000 households in Kenya, Uganda, and Tanzania, with around 10,000 mobile payments made by users on its cloud platform, M-Kopanet, made on a daily basis.[1] It had over $40 million of revenue by 2015.[8] [9] In 2015, M-Kopa estimated that 80 percent of its customers lived on less than $2 a day.[10]

In February 2015, M-Kopa announced a plan to blacklist defaulters on its loans with credit bureaus.[11]

It had connected over 300,000 homes in East Africa to Solar power, as of early January 2016[12] In 2016, M-Kopa sold 30,000 solar TVs in Kenya, looking to add internet access.[13] By December 2016, the company had sold around 400,000 systems in Kenya, Tanzania, and Uganda since its launch in 2011, under CEO Jesse Moore.[14] As of 2016, there were plans to begin manufacturing all the products in Kenya.[15]

By January 2018, the company had wired at least 500,000 homes, and sold about 90,000 solar rechargeable televisions.[16] In 2018, it was reported that M-Kopa was going to acquire an additional 500,000 photovoltaic solar panels, under chairman Mugo Kibati, in an agreement with Solinc East Africa.[17] In February 2018, M-Kopa received $10 million in funding from FinDev Canada in a new funding round led by CDC, and including existing shareholders LGT Venture Philanthropy and Generation Investment Management.

In July 2021, M-Kopa announced its expansion to Nigeria.[18]

Business model and products

Customers pay a deposit of KSh.  (approx US$35), take the system home then pay (approx US$0.50) a day for a period of one year,[19] to own the solar system. Daily payments are made through M-Pesa, a mobile phone based money system,[20] at about 45 cents a day. This way, in addition to getting solar power, customers also slowly off-set the cost of the device. As of 2015, after 12 months of regular payments, the solar system is fully owned by the customer who can use it for free access to solar energy.

According to the company, part of the business model's plan is to offset the dangerous use of kerosene (paraffin) lamps to light homes that are off electric grids.[1] The system also helps customers who need to charge batteries and mobile phones.

The company also provides an upgrade products that include; smartphones, water tanks and fridges. In 2018, the company launched SOLAPESA – a cash loans to existing customers[21]

The company also has a dedicated and ring-fenced R&D unit, M-Kopa Labs, which deploys research grants to test new technology and extensions to the M-Kopa platform[22]

M-Kopa is supported by a number of partners. Mobile network operators—like Safaricom—are partnering with M-Kopa to support mobile money and value-added services.  Manufacturers and brands are partnering to provide a platform for market entry, finance and last mile access. Payments companies like Mastercard and challenger banks see the disruptive power of the platform on traditional clicks and mortar banking.[23]

Awards

M-Kopa has received recognition from various institutions. It won the Bloomberg New Energy Finance Award 2014 as well as two awards from the Financial Times for Technology in Sustainable Finance and Excellence in sustainable finance, both in 2013. In 2015, M-Kopa was recognized by Fortune Magazine as one of the Top 50 Companies Changing the World and won the Zayed Future Energy Award 2015,[24] In February 2016, it was recognised as the Best Mobile Innovation for Emerging Markets at the Global Mobile Awards. M-Kopa was named on MIT Technology Review's 2017 list of 50 Smartest Companies in June 2017.[25] In March 2016, it emerged boldest at the Financial Times Arcelor Mittal – Boldness in Business Awards in the developing markets category.[26] Fast Company listed M-Kopa in the 2018 Edition of the World's Most Innovative Companies and number four out of 10 in Africa.[27] The company was also named among the global Cleantech 100 companies in 2019.[28]

In addition, M-Kopa was listed in the Financial Times “Africa’s Fastest Growing Companies” rankings three years in a row in 2022,[29] 2023,[30] and 2024.[31] The company was also included in the TIME100 Most Influential Companies list in 2023 and 2024.[32]

Notes and References

  1. https://www.cnbc.com/2015/02/25/pay-as-you-go-solar-power-takes-off-in-africa.html "Pay-as-you-go solar power takes off in Africa"
  2. News: Barack Obama goes back to Kenya: 'It's like JFK going back to Ireland'. Mutiga. Murithi . 11 July 2015. The Guardian. 22 August 2017. en-GB. 0261-3077.
  3. Web site: Social enterprise MBA M-KOPA Solar Saïd Business School. www.sbs.ox.ac.uk. en. 22 August 2017.
  4. Syed . Armani . 2024-05-30 . TIME100 Most Influential Companies 2024: M-Kopa . 2024-06-19 . TIME . en.
  5. Web site: Lightbulb moment for M-Kopa. John. Aglionby. 17 March 2016. Financial Times.
  6. News: Pay-as-you go solar takes off in East Africa Corporate Knights. 11 June 2015. Corporate Knights. 22 August 2017. en-US.
  7. https://ssir.org/articles/entry/banking_on_the_poor "Banking on the Poor"
  8. News: M-KOPA's Founder on Bringing Hundreds of Solar Jobs to East Africa and What He Looks for in New Hires. 13 November 2015. MindSky. 22 August 2017. en.
  9. News: East Africa: M-Kopa's Founder On Bringing Hundreds of Solar Jobs to East Africa and What He Looks for in New Hires. Odengo. Rose. 13 November 2015. Akilah Net (Kigali). 22 August 2017.
  10. News: M-Kopa Expanding financial access . 30 May 2024 . Time.com.
  11. News: M-Pesa solar dealer M-Kopa to blacklist defaulters. Business Daily. 22 August 2017. en-UK.
  12. News: How This Solar Startup Became a Multinational Social Enterprise. 22 January 2016. Triple Pundit: People, Planet, Profit. 22 August 2017. en-US.
  13. http://allafrica.com/stories/201612050965.html "Kenya: M-Kopa Sells 30,000 Solar TVs in Kenya and Looks to Add Internet Access – Expanding to Uganda and Tanzania"
  14. https://www.technologyreview.com/s/603009/africa-finds-power-off-the-grid/ "Africa Finds Power Off the Grid"
  15. http://news.trust.org/item/20160801101608-ao2bw/ "Solar-powered televisions brighten homes in rural Kenya"
  16. https://www.the-star.co.ke/news/2018/01/17/outdated-policies-high-taxes-discourage-uptake-of-solar_c1699093 "Outdated policies, high taxes discourage uptake of solar"
  17. https://www.standardmedia.co.ke/business/article/2001266170/m-kopa-to-source-new-0-5-million-solar-panels-on-increased-uptake "M-kopa strikes deal for 500,000 photovoltaic solar panels"
  18. https://www.sautitech.com/startups/m-kopa-expands-to-nigeria/ "M-KOPA expands to Nigeria"
  19. Web site: Lightbulb moment for M-Kopa. Aglionby. John. 17 March 2016. Financial Times. 22 August 2017.
  20. News: Power hungry. The Economist. 22 August 2017.
  21. Web site: Kenya's M-KOPA launches SOLAPESA to advance cash to its customers. TechMoran. 17 August 2018. TechMoran. en-US. 2 April 2019.
  22. Web site: M-KOPA Labs M-KOPA Corporate. solar.m-kopa.com. 2 April 2019.
  23. Web site: Mastercard, Centenary Bank And M-kopa Solar Roll-out First Of Its Kind Energy Solution In Uganda. Editor. A. D. C.. 26 October 2018. Africa.com. en-US. 2 April 2019.
  24. Web site: Press release details –Zayed Future Energy Prize. www.zayedfutureenergyprize.com. 22 August 2017.
  25. Web site: M-Kopa, Jumia Among MIT 50 Smartest Companies of 2017. 2021-09-29. Digest Africa. en.
  26. News: 2018-03-15. The Boldness in Business awards: a look back at previous stories of success. Financial Times. 2021-09-29.
  27. Web site: M-Kopa Solar: Most Innovative Company. 2021-09-29. Fast Company. en-US.
  28. Web site: M-KOPA named in the 2019 Cleantech 100 – TechMoran. 2021-09-29. en-US.
  29. News: 2022-05-03 . FT ranking: Africa's Fastest Growing Companies 2022 . 2024-06-19 . en-GB.
  30. Web site: Pilling . David . 2023-05-02 . FT ranking: Africa's Fastest Growing Companies 2023 . 2024-06-19 . www.ft.com . en-GB.
  31. News: Pilling . David . 2024-05-14 . The ranking: Africa's Fastest Growing Companies 2024 . 2024-06-19 . Financial Times.
  32. Syed . Armani . 2024-05-30 . TIME100 Most Influential Companies 2024: M-Kopa . 2024-06-19 . TIME . en.