Te Wiki o te Reo Māori explained

Native Name:Te Wiki o te Reo Māori
English Name:Māori Language Week
Duration:1 week annually
Location:New Zealand
Motive:Language awareness

Maori: Te Wiki o te Reo Māori|italic=no (English: '''Māori Language Week''') is a government-sponsored initiative intended to encourage New Zealanders to promote the use of the Māori language which is an official language of the country. Māori Language Week is part of a broader movement to revive the Māori language. It has been celebrated since 1975 and is currently spearheaded by Te Puni Kōkiri (the Ministry of Māori Development) and the Māori Language Commission, with many organisations including schools, libraries, and government departments participating.

History

In the early 1970s as a part of the Māori protest movement, activist group Ngā Tamatoa, the Te Reo Māori Society of Victoria University, and Te Huinga Rangatahi (the New Zealand Māori Students’ Association) presented a petition to Parliament, petitioned the government to teach te reo in schools. On 14 September 1972, this petition, signed by over 30,000 people was delivered to Parliament, and became a major event in the revitalisation of te reo in New Zealand.[1] [2] [3] 14 September quickly began to be celebrated as Māori Language Day, and by 1975, this had grown to become the first Māori Language Week.[3]

2008

The week in 2008 saw the release of Google Māori, a Māori-language translation of the search engine created as a collaboration between Potaua and Nikolasa Biasiny-Tule of Tangatawhenua.com, the Māori Language Commission and Google. The process took over a year and involved more than 40 people on the project, due to the difficulty of translating the technical terminology.[4]

2014

For te Wiki o te Reo Māori in 2014, musicians Stan Walker, Ria Hall, Troy Kingi and Maisey Rika collaborated on the song "Aotearoa", as a challenge to get a second song in te reo to reach number one in New Zealand (after "Poi E" in 1984).[5] [6]

2015

On 2 August 2015 the Black Caps (the New Zealand national cricket team) played under the name of Aotearoa for their first match against Zimbabwe to celebrate Māori Language Week.[7]

2016

Maimoa (then known as Pūkana and Whānau), a musical group created from the presenters of the Māori Television show Pūkana celebrated te Wiki o te Reo Māori by releasing the single "Maimoatia", written with Te Haumihiata Mason.[8] The song topped the iTunes downloads chart in New Zealand,[8] reaching number 4 on the Official New Zealand Music Chart's subchart for New Zealand musicians.[9]

2017

The 2016 Disney film Moana was dubbed into Māori, premiering in Auckland on 11 September as a part of te Wiki o te Reo Māori 2017.[10] Rachel House, Jemaine Clement, Temuera Morrison, and Oscar Kightley, all cast members of the original English language version of the film, reprised their respective roles in the te reo version.[11] During the week, 30 theatres across the country held free screenings of the reo version.[10]

2019

During Māori Language Week 2019, it was reported in New Zealand media that even kaumātua (elders) were learning te reo (Māori language).[12] It was also reported that more than one fifth of book sales during that week were Māori.

To mark the 20th anniversary of the 1999 Rugby World Cup semi-final, where Hinewehi Mohi performed the national anthem in te reo, Mohi created Waiata / Anthems, an album where 11 New Zealand musicians re-recorded songs into te reo Māori.[13] The album debuted at number 1 on the Official New Zealand Music Chart,[14] and was one of the most successful albums of 2019 in New Zealand.[15]

2021

At midday on 14 September 2021, te Wiki o te Reo Māori was celebrated with Te Taura Whiri i te Reo Māori – the Māori Language Moment, where over 1.1 million people pledged to use te reo at the same time.[16] [17] On the same day, the Māori Party launched a petition to change the country's name to Aotearoa.[18]

Due to the success of Waiata / Anthems in 2019, the project was expanded to become Waiata Anthems Week, an annual release of a playlist in te reo Māori, with the goal of making the New Zealand music scene more bilingual.[19] [20] In 2021, more than 30 musicians participated in the project, including Six60, whose single "Pepeha" debuted at number two on the Official New Zealand Music Chart.[21] Te Tairāwhiti (Gisborne Region)-based choir Ka Hao also saw charting success, with their single collaborating with songwriter Rob Ruha, "35" (a reference to State Highway 35), reaching number 25.[22] [23] September saw the release of many albums by popular musicians sung in te reo, including Lorde's Te Ao Mārama,[24] Stan Walker's Te Arohanui,[25] Alien Weaponry's Tangaroa,[26] and Ka Hao's Ka Hao: One Tira, One Voice.[27]

2022

The 2022 celebrations of Te Wiki o te Reo Māori marked 50 years since the Māori Language Petition was presented to parliament.[28] To celebrate Te Wiki o te Reo Māori, Whittaker's released a special edition version of their milk chocolate, rebranded as Miraka Kirīmi (creamy milk) in te reo.[29] The rebranding caused widescale controversy due to racist backlash criticising the rebranding, and sparked a response to support the naming of the chocolate bar in te reo.[30] [31] [32]

The third Waiata / Anthems week was held prior to Te Wiki o te Reo Māori, including over 20 musicians releasing new music in te reo, and a new series of TVNZ documentaries following popular musicians producing Māori language songs.[33] Among the most successful songs from the 2022 waiata include "Whāia te Māramatanga (Walk Right Up)" by Ladi6, a reimagining of Split Enz' "Six Months in a Leaky Boat" (1982) performed by Tim Finn and Hana Mereraiha, a remix of Moana and the Moahunters' 1991 single "AEIOU" by Tiki Taane, and "Ka Taria", performed by Rob Ruha and Drax Project.[34] [35]

Dates and themes

YearDatesTheme
200426 July – 1 August[36] “Give it a go − kōrero Māori”[37]
200525 – 31 July[38]
200624 – 30 July[39] “Kia kaha ake! Give it a go”
2007–29 July[40] Tapoi (Tourism)[41]
2008–27 July"Te Reo i te Kāinga" ("Māori Language in the Home")[42]
2009–2 August[43] "Te Reo i te Hapori" ("Māori Language in the Community")[44]
2010–1 August"Te Mahi Kai" ("The language of food")[45]
2011–10 July"Manaakitanga" ("Hospitality" or "Kindness"[46])[47]
2012–29 July"Arohatia te reo" ("Cherish the language")[48]
2013–7 July[49] "Ngā ingoa Māori" ("Māori names")[50]
2014–27 July"Te kupu o te wiki" ("Word of the week")[51]
2015–2 August[52] "Whāngaia te reo (ki ngā mātua)" ("Nurture the language (in parents)")[53]
2016–10 July[54] "Ākina te reo" ("Behind you all the way")
201711 – 17 September[55] "Kia ora te reo Māori" ("Let the Māori language live")[56]
201810 – 16 September[57] "Kia Kaha te Reo Māori" ("‘Let’s make the Māori language strong")[58] [59] [60] [61]
20199 – 15 September[62]
202014 – 20 September
202113 – 19 September
202212 – 18 September[63]
202311-17 September

External links

Notes and References

  1. Web site: Māori Language Week . Te Taura Whiri i te Reo Māori . 2021 . 17 September 2021.
  2. Web site: Ngā rōpū tautohetohe – Māori protest movements: Cultural rights . Basil . Keane . . 20 June 2012 . 17 September 2021.
  3. Web site: History of the Māori language: Te Wiki o Te Reo Māori – Māori Language Week . . 31 July 2020 . 17 September 2021.
  4. News: Google Māori helps te reo go places. 4 March 2016. https://web.archive.org/web/20160304060229/http://www.nzherald.co.nz/nz/news/article.cfm?c_id=1&objectid=10521805. . 16 July 2008.
  5. Web site: Aotearoa Stan Walker Ria Hall Maisy Rika Troy Kingi . flava.co.nz . 22 July 2014 . 4 September 2014 . dead . https://web.archive.org/web/20140904095903/http://www.flava.co.nz/music/nzonair/aotearoa-stan-walker-ria-hall-maisey-rika-troy-kingi . 4 September 2014 .
  6. Web site: Stan Walker Released new song Aotearoa . morefm.co.nz. 25 July 2014 . 4 September 2014.
  7. Web site: New Zealand to play as Aotearoa . 27 July 2015 . ESPNCricinfo.
  8. News: Haunui-Thompson . Shannon . 'It's a way of thinking' – Maimoatia . 17 September 2021 . . 11 July 2016.
  9. Web site: Official Top 20 NZ Singles. Recorded Music NZ. 18 July 2016. 17 September 2021.
  10. Web site: Haunui-Thompson . Shannon . Moana in Māori hits the big screen . Radio New Zealand . 11 September 2017 . 2 December 2017 .
  11. Web site: Moana / English cast . Charguigou . 27 June 2017 . https://web.archive.org/web/20171013065530/https://disneyinternationaldubbings.weebly.com/moana--english-cast.html . 13 October 2017 . dead .
  12. News: Māori Language Week: Never too old to learn te reo. 11 September 2019. Piers. Fuller. Stuff.
  13. Web site: Waiata / Anthems out in September . Shane the Gamer. August 2019. 9 March 2020.
  14. Web site: Waiata Anthems Debuts at 1 . Creative NZ. 2 October 2019. 9 March 2020.
  15. Web site: The 40 best-selling and most-streamed albums in New Zealand in 2019. Recorded Music NZ. 9 March 2020.
  16. News: Jacobs . Maxine . Aotearoa celebrates te reo Māori together in a single moment . 17 September 2021 . . 14 September 2021.
  17. News: More than a million said to take part in reo Māori moment . 17 September 2021 . . 14 September 2021.
  18. News: New Zealand Māori party launches petition to change country's name to Aotearoa . Tess . McClure . 18 September 2021 . The Guardian . 14 September 2021.
  19. News: Tyson . Jessica . New 2021 Waiata Anthems project launches next week . 17 September 2021 . Te Ao Māori News . 30 August 2021.
  20. News: 'A truly wonderful feeling': Te Reo Māori music dominates NZ's official charts . Monika . Barton . 3 October 2021 . Newshub . 23 September 2021.
  21. Web site: Official Top 40 Singles. Recorded Music NZ. 4 September 2021. 17 September 2021.
  22. Web site: Official Top 40 Singles. Recorded Music NZ. 18 September 2021. 18 September 2021.
  23. News: '35' by Ka Hao feat Rob Ruha is the TikTok anthem of Te Wiki o Te Reo Māori . Mahi Tahi Media . 18 September 2021 . RE: News . . 16 September 2021.
  24. News: McConnell . Glenn . Lorde releases debut te reo Māori album . 9 September 2021 . . 9 September 2021 . https://web.archive.org/web/20210909222925/https://www.stuff.co.nz/entertainment/music/300403692/lorde-releases-debut-te-reo-mori-album . 9 September 2021 . live.
  25. News: McConnell . Glenn . Six60, Stan Walker, Anna Coddington and many others release new music in te reo . 17 September 2021 . . 4 September 2021.
  26. News: Skipwith . David . Alien Weaponry's Europe audiences sing along in te reo . 17 September 2021 . . 10 September 2021.
  27. News: Choir's ode to SH35 tops Hot 20 NZ Singles. . Jack . Marshall . 18 September 2021 . . 15 September 2021.
  28. News: Te Wiki o Te Reo Māori marks 50-year struggle . 12 September 2022 . Waatea News . 13 September 2022.
  29. News: Māori Language Week: From te reo forecasts to groceries, here's how companies are celebrating Te Wiki o te Reo Māori . Ireland . Hendry-Tennent . 12 September 2022 . Newshub . 13 September 2022.
  30. News: Chocolate lovers stand up against racist backlash to Whittaker's Miraka Kirīmi . Maxine . Jacobs . 16 August 2022 . Stuff . 13 September 2022.
  31. News: New Zealand minister wrapped up in Māori language chocolate bar row . Eva . Corlett . 31 August 2022 . The Guardian . 13 September 2022.
  32. News: Kiwis pledge to buy Whittaker's to annoy people angered by Te Reo rebranding . Ireland . Hendry-Tennent . 16 August 2022 . Newshub . 13 September 2022.
  33. News: Tim Finn spends some more time in a Leaky Boat for Waiata Anthems . 25 August 2022 . Stuff . 13 September 2022.
  34. Web site: NGĀ WAIATA KAIRANGI I TE REO MĀORI O TE RĀRANGI 10 O RUNGA . 12 September 2022. . 13 September 2022.
  35. News: Tiki Taane On His 'Stompy' Remake Of Te Reo Classic 'AEIOU' For Waiata Anthems . 2 September 2022 . George FM . 13 September 2022.
  36. Web site: Te Wiki o te Reo Māori – Māori Language Week at Christchurch City Libraries.
  37. Web site: Give It A Go Korero Maori – launch of Maori Language Week. The Beehive. en. 18 March 2020.
  38. Web site: Te Wiki o te Reo Māori, 25 July – 31 July 2005.
  39. Web site: Te Wiki o te Reo Māori / Māori Language Week 2006.
  40. Web site: Happy Maori Language Week! — Salient. salient.org.nz. en-US. 8 October 2017.
  41. Web site: New Maori Language Resources Get Tourism Theme Scoop News. www.scoop.co.nz. 8 October 2017.
  42. Web site: Te Wiki o Te Reo Maori. The Beehive. en-nz. 8 October 2017.
  43. Web site: Whakanuia Te Wiki o te Reo Māori 2009! Centre of Kawhia. www.naumaiplace.com. 8 October 2017.
  44. Web site: Māori Language Week 2009: Māori Language in the Community — Salient. salient.org.nz. en-US. 8 October 2017.
  45. Web site: Māori Language Week 2010. West Coast DHB. 11 September 2017.
  46. Web site: manaakitanga – Māori Dictionary. maoridictionary.co.nz. en. 11 September 2017.
  47. Web site: "Manaakitanga" theme for Māori Language Week 2011 Scoop News. www.scoop.co.nz. 11 September 2017.
  48. News: Arohatia te reo theme for 2012 Maori language week 2012. 20 December 2011. Radio New Zealand. 11 September 2017. en-nz.
  49. Web site: Kōrero Māori. 12 April 2012.
  50. Web site: New date and theme for Māori Language Week 2013 Scoop News. www.scoop.co.nz. 11 September 2017.
  51. Web site: Māori Language Week 2014. 20 July 2014. Conservation blog. Department of Conservation. 11 September 2017.
  52. Web site: Maori Language Week. New Zealand Ministry for Culture and Heritage.
  53. Web site: 2015 Māori Language Week Te Taura Whiri i te Reo Māori. www.tetaurawhiri.govt.nz. en-NZ. 11 September 2017.
  54. Web site: 2016 Māori Language Week. Māori Language Commission. 24 May 2016. https://web.archive.org/web/20160529000810/http://www.tetaurawhiri.govt.nz/what-we-do/events-and-promotions/maori-language-week/2016-maori-language-week. 29 May 2016. dead.
  55. Web site: Māori Language Week 2017 Te Taura Whiri i te Reo Māori. www.tetaurawhiri.govt.nz. en-NZ. 11 September 2017.
  56. Web site: Te Taura Whiri i te Reo Māori. www.tetaurawhiri.govt.nz. en-NZ. 11 September 2017.
  57. Web site: Māori Language Week 2018 Te Taura Whiri i te Reo Māori. www.tetaurawhiri.govt.nz. en-NZ. 15 August 2018.
  58. Web site: Māori Language Week 2019. en-NZ. 1 July 2020.
  59. Web site: Te Wiki o te Reo Māori. en-NZ. 1 July 2020.
  60. Web site: Te Wiki o te Reo Māori. en-NZ. tetaurawhiri.govt.nz. 1 April 2021.
  61. Web site: Te Wiki o te Reo Māori dates confirmed for 2023. - Te Taura Whiri i te Reo Māori . 2024-02-19 . Te Taura Whiri English . en.
  62. Web site: Māori Language Week 2019 Te Taura Whiri i te Reo Māori. www.planeta.com/maori-language-week-2019. en-NZ. 2 April 2019.
  63. Web site: Te Wiki o te Reo Māori. The New Zealand Curriculum Online. 9 July 2022.

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