| Unternehmensgruppe Theo Müller S.e.c.s. | |
| Trade Name: | Müller |
| Type: | Private |
| Hq Location: | Fischach, Bavaria, Germany |
| Owner: | Theo Müller |
| Products: | Dairy |
| Industry: | Food |
| Num Employees: | 27,500 (2019) |
| Subsid: | Müller Milk & Ingredients Culina Group |
| Revenue: | €5.7 billion (2019)[1] |
| Homepage: | muellergroup.com |
Müller is a German company producing a variety of dairy products, with headquarters in Fischach in the German state of Bavaria. Aside from its German home market, Müller is also active on various markets around Europe and beyond. It is, for example, one of the best selling yogurt brands in the United Kingdom.[2]
The company achieved a turnover of €5.7 billion in 2019 and has more than 27,500 employees.[3]
The Müller company was founded in 1896 in Aretsried, Bavaria.[3] In 1971, the founder's grandson Theo Müller took over as the sole owner.
Through a joint venture with PepsiCo's Quaker Foods division, Müller entered the market in the United States in August 2012. The company's plant in the United States opened in Batavia, New York, in June 2013, and was the distribution hub for the United States.[4] However, the company announced in December 2015 that it would close the plant.[5] The plant reopened in July 2017, under new ownership by Alpina Foods, but closed down again in January 2019.[6] [7]
The Müller group is one of the largest dairy groups in the world, with an estimated turnover in the dairy sector of around €3.3 billion (2013). In total, the group generates annual sales of around €5.7 billion (2019) and employs around 27,500 people worldwide (2019).[8]
The group includes a number of companies operating under the Müller name, including the original Molkerei Alois Müller GmbH & Co. KG and Müller Dairy (U.K.). It is best known for its range of yogurts, including the trademark 'Müller Corner', and fresh milk based drinks.
The group includes subsidiaries with independent brands such as Müller, Müller Wiseman, Müller Quaker Dairy, Weihenstephan, Sachsenmilch and Käserei Loose. Private labels and basic dairy products such as butter, UHT milk, lactose powder and whey protein complete the portfolio.
In addition to the companies operating under the Müller name, the group wholly or partly owns the Molkerei Weihenstephan, Sachsenmilch and Käserei Loose dairy companies in Germany, the Mlékárna Pragolaktos dairy in the Czech Republic, and Müller Milk & Ingredients in the United Kingdom.[9]
Since 2011, the group has also included HK Food, which is one of Germany's leading manufacturers of convenience foods. Its product range includes chilled delicatessen salads, sauces and fish specialities from the Homann, Nadler, Livio and other brands of the Homann Group. The branch business from Nordsee was part of HK Food until October 2018.[10]
In Germany, beside the group headquarters in Fischach which also houses the Molkerei Alois Müller production plant, the group also operates significant production sites in Freising (Molkerei Weihenstephan), Leppersdorf (Sachsenmilch and Käserei Loose), Market Drayton (Müller Dairy (U.K.), and Prague (Mlékárna Pragolaktos).
The group had twenty five production sites worldwide by February 2017.
The company has sales offices in Italy, the Netherlands, Romania, Slovakia and Hong Kong. Müller also exports fresh dairy products of the Müller brand to Bosnia and Herzegovina, Ireland, Croatia, Luxembourg, Austria, Russia, Slovenia, Hungary and the United Arab Emirates.[11]
In addition to the milk processing subsidiaries, a number of ancillary marketing and transport companies are also owned. The group includes the packaging company Optipack, the company owned logistics company Culina Group and Müller Naturfarm.
Müller produces a substantial number of popular yogurt brands, including Müllerlight, Müllerice, Yogz and Müller Corner.
In December 2004, Müller released a new set of adverts using the song by Nina Simone, "Ain't Got No, I Got Life", although it focussed only on the "I Got Life" half of the song. In 2008, they introduced a new advert featuring their factory based in Shropshire, and emphasising the closeness of supply from the surrounding area of its factory in Market Drayton; "24 hours from farm to yogurt".
In October 2011, Müller launched a new slogan, "Wünderful Stuff". This was backed by a new advertising campaign involving people being turned into various popular cartoon characters and also featured an appearance by KITT, which first aired on 8 October on ITV1, during that night's edition of The X Factor.
Müller was the main shirt sponsor for English football club Aston Villa as part of a two-year deal from 1993 until 1995, during which time they won the Football League Cup. The sponsorship ended when the club accepted a sponsorship offer from AST Research. The American singer Nicole Scherzinger has appeared in Müller adverts.