M/A/R/C Research Explained

M/A/R/C Research
Industry:Marketing research
Founder:Cecil "Bud" Phillips
Hq Location:Irving, Texas, USA
Owner:Merrill Dubrow (since 2018)
Num Employees:70
Num Locations:6
Former Name:Marketing and Research Counselors

M/A/R/C Research is an American marketing research and consulting firm. M/A/R/C designs and conducts custom qualitative and quantitative, traditional and online surveys. Mainly, the firm is known for measuring attitudes and behaviors to accurately explain and predict market share, revenue and bottom-line impact of a client's actions.[1]

History

M/A/R/C was founded in 1965 by Cecil "Bud" Phillips[2] who had previously led the research team at TracyLocke in Dallas.[3] Originally called Marketing and Research Counselors, the company name was later shortened to M/A/R/C Research.

In November 1999, M/A/R/C was acquired by Omnicom Group Inc.,[4] a marketing and corporate communications company.[5] In 2018, CEO Merrill Dubrow finalized the purchase of M/A/R/C Research from Omnicom.

Quick Facts

Notes and References

  1. Web site: Find Market Research Companies, Facilities, Jobs, Articles, More Quirks.com . 2024-01-15 . www.quirks.com . en.
  2. http://www.terry.uga.edu/mmr/newsletters/documents/SigmaSpring2006.pdf Spring 2006 MMR Newsletter--Fred Reynolds:A Pioneer in Business Education
  3. https://archive.today/20130122052242/http://sec.edgar-online.com/1996/04/01/00/0000950134-96-001112/Section2.asp MARC Group Annual Report (1996) edgar-online.com
  4. Web site: Linnett . Richard . 1999-10-04 . Omnicom to Acquire M/A/R/C . 2024-01-15 . www.adweek.com . en-US.
  5. https://web.archive.org/web/20110517023444/http://www.highbeam.com/doc/1G1-55933900.html Omnicom Group to Acquire M/A/R/C Inc.
  6. "(January 25, 2008)AT&T Advertising & Publishing Announces New Research Strategy for 2008 and Beyond CNNMoney.com. Retrieved on February 23, 2007
  7. (November 16, 2004) M/A/R/C(R) Research Appoints Merrill Dubrow New President and CEO; Former Harris Interactive Senior VP to Lead Market Research Pioneer Into Its Fifth Decade. Goliath Business Knowledge on Demand. Retrieved on February 21, 2008

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