Lyckoslanten Explained

Frequency:Quarterly
Category:Children's magazine
Publisher:Vi Media AB
Founder:Sparbankerna
Country:Sweden
Based:Stockholm
Language:Swedish
Website:Lyckoslanten

Swedish: Lyckoslanten (Swedish: Lucky Penny) is a free quarterly children's magazine based in Stockholm, Sweden. It has been in circulation since 1926.

History and profile

Swedish: Lyckoslanten was started by Sparbankerna (Savings Banks Association) in 1926.[1] [2] Its first issue appeared on 30 October 1926. The magazine is owned by Swedbank and Sparbankerna. It was formerly distributed by Postsparbanken.[1] It is published by Vi Media AB on a quarterly basis. Its headquarters is in Stockholm.[3] One of its early directors was Erik Elinder who served in the post until 1950.[4]

Swedish: Lyckoslanten is a free magazine and is sent to Swedish school children attending the grades of 4–6.[3] The goal of the magazine is to improve children's inclination to thrift[1] and their financial literacy skills.[5] It also encourages children to think about how they use their allowance.[6] It covers funny comics, competitions and tips.[6] The magazine has published several comic strip series, including Spara och Slösa.[1] It was featured in the magazine from its start in 1926 to 1963 as part of the savings campaigns.[4] [7]

In 1957 Swedish: Lyckoslanten enjoyed the highest level of circulation.[6]

Notes and References

  1. News: Lyckoslanten fyller 90 år. 28 December 2016. SVD Näringsliv. 12 March 2016. sv.
  2. Karin Wagner. A lesson to be learned or 'Take a walk on the wild side'. Visual Communication. 2008. 7. 4. 477. 10.1177/1470357208096211. 145793649 .
  3. News: Om Lyckoslanten. Sparbankerna. sv. 28 December 2016.
  4. Book: Johan Östling. Niklas Olsen. David Larsson Heidenblad. 2020. Routledge. Histories of Knowledge in Postwar Scandinavia. 131. London. 9781003019275. Orsi Husz. 10.4324/9781003019275. https://doi.org/10.4324/9781003019275. The entrepreneur's dream. Credit card history between PR and academic research.
  5. Jane Pettersson. The problematization of consumers in Swedish financial literacy education. Cultural Studies. 2021. 36 . 6 . 7. 10.1080/09502386.2021.1936586. 236282297 . 2077/69968. free.
  6. Barnens ekonomitidning fyller 90 år – grattis Lyckoslanten!. Land. 18 December 2016. 13 April 2020. sv.
  7. News: Spara och Slösa på äventyr (1948). 28 December 2016. Film Arkivet. sv.