Luxify Explained

Luxify Limited
Founder:Florian Martigny, Alexis Zirah
Industry:Online marketplace
Foundation:2013
Parent:My Fashion Republic Group[1]

Luxify is a Hong Kong-based company, providing an online marketplace for new, vintage and used luxury goods.[2] [3] The company manages an online marketplace website in which members buy and sell a variety of luxury goods.[4] It was Hong Kong's first online marketplace to buy and sell luxury goods[5] The site has over 15 categories, including real estate, watches, jewelry, luxury cars, yachts, aircraft, luxury handbags, art, collectibles, furniture, antiques and fine wines & spirits.[6] As of March 2016, the website had over 22,000 listings from luxury dealers from all over the world, making a US$18.6 billion marketplace. Luxify also has offices in Singapore and London and local partners in Shanghai and Jakarta.[7]

History

The company was founded in 2014 by Hong Kong-based businessmen Florian Martigny and Alexis Zirah to create a global marketplace specifically for luxury products. When the founders were looking to buy luxury products in Hong Kong, they were disappointed when they couldn't locate a reliable online resource, where people could trade items. Realising that most luxury purchases, especially in Asia, were influenced by online touchpoints, they decided to create an online marketplace for new and used luxury products with the aim of creating more liquidity and transparency in the luxury market. They officially launched their website Luxify.com in 2014.[8] Luxify received its angel funding round from private investors located in Asia and Europe to continue its global expansion.[9] [10] [11] [12] [13] Luxify was named one of Asia's most promising internet companies in 2015.[14] The company also partners with luxury goods companies to widen their market and reach.[15] In June 2015, Luxify partnered with Landscope Christie's International Real Estate to offer consultative service for clients who wish to purchase the finest overseas vineyard properties.[16] [17] [18] Also, seeing Philippines as being one of the greatest economic growth countries in Asia, Luxify teamed up with Salcedo Auctions, which is the only auction house in the Philippines to specialise in the sale of fine art, jewelry, decorative arts and collective accessories, to promote its upcoming Collector's Sale auction.[19] [20] In October the same year, Luxify partnered with Zachy Wine Auction for its final auction of the Fall 2015 Hong Kong season to showcase collections of some of the finest wines and spirits.[21]

Notable listings

Apart from listing famous brand items like supercars and classic cars from Rolls-Royce, Ferrari and Porsche; and classic watches from Hublot and Rolex; Luxify also has notable and special listings:[22]

Notes and References

  1. Web site: OutReach . Media . Luxify.com acquired by My Fashion Republic Group . Business Insider Singapore . October 29, 2019 . November 21, 2019 . November 5, 2019 . https://web.archive.org/web/20191105030038/https://www.businessinsider.sg/luxify-com-acquired-by-my-fashion-republic-group/ . dead .
  2. News: 青年企业家打开第一豪宅市场在香港 . . Jan 12, 2014 .
  3. News: 两名当地商人推出的网上奢侈品市场 . . April 12, 2014 .
  4. News: White paper triggers heated debate . . June 14, 2014 . December 12, 2014.
  5. Web site: Hong Kong Business. 2016-08-24.
  6. Web site: Luxify - StartbaseHK - The up-to-date tech database covering Hong Kong-based startups. www.startbase.hk. 2016-08-24.
  7. Web site: RTHK Player. gbcode.rthk.org.hk. 2016-08-24.
  8. Web site: Luxify banks $800,000 for luxury bartering online. www.fashinvest.com. 2016-08-24.
  9. Web site: Hong Kong Luxury Marketplace Luxify Scoops Angel Investment to Boost Global Expansion. 2015-04-01. TechNode. 2016-08-24.
  10. Web site: Tech in Asia - Connecting Asia's startup ecosystem. www.techinasia.com. en-US. 2016-08-24.
  11. Web site: Hong Kong’s online luxury marketplace Luxify raises US$800K - Kungpao.tv. kungpao.tv. 2016-08-24.
  12. Web site: Funding roundup - week ending 4/3/15. 2015-04-03. 2016-08-24.
  13. Web site: Hong Kong’s online luxury marketplace Luxify raises US$800K. en-US. 2016-08-24.
  14. Web site: One-stop luxury: 24 startups in Asia that caught our eye . TechInAsia.
  15. Web site: One-stop luxury: 7 best online shops in Hong Kong . Lifestyleasia.
  16. Web site: PressKit. press.luxify.com. 2016-08-24.
  17. Web site: Luxury Daily. www.luxurydaily.com. 2016-08-24.
  18. Web site: Luxify & Landscope Christie’s Launch Partnership Responding to Growing Wine Investment Trend - Luxury Property Market Blog By Landscope. 2016-08-24.
  19. Web site: PressKit. press.luxify.com. 2016-08-24.
  20. Web site: On-line market Luxify enters Philippines Retail News Asia Retail News Retail Asia. 2015-06-10. en-US. 2016-08-24.
  21. Web site: PressKit. press.luxify.com. 2016-08-24.
  22. Web site: 2020-07-10 . Top 10 Watches for Car Lovers and Enthusiasts . 2024-07-16 . The Watch Pages . en-US.
  23. Web site: For sale: A $1.8 million T-rex skull. Tiffany . Ap. CNN. 2016-08-24.
  24. Web site: The US 1.8 Million T-rex Skull.
  25. Web site: Real T-rex skull goes on sale in Hong Kong for US$1.5 million. 2016-08-24.
  26. Web site: Why Neverland Ranch is being eyed by Asian buyers - BBC News. en-GB. 2016-08-24.
  27. Web site: Wanted: Chinese buyer for Michael Jackson's Neverland. 2016-08-24.
  28. Web site: Will Michael Jackson’s Neverland ever sell? Asian buyer with US$100 million to spend now sought on Hong Kong’s Luxify after US market sale flops. 2016-08-24.
  29. Web site: Wanted: Chinese buyer for Michael Jackson's Neverland. www.msn.com. 2016-08-24.
  30. Web site: Wanted: Chinese buyer for Michael Jackson's Neverland. Chandran. Nyshka. 2015-11-27. CNBC. 2016-08-24.
  31. Web site: Michael Jackson's Neverland Ranch for Sale in Asia.
  32. Web site: Michael Jordan Estate in Highland Park.

This article is licensed under the GNU Free Documentation License. It uses material from the Wikipedia article "Luxify".

Except where otherwise indicated, Everything.Explained.Today is © Copyright 2009-2024, A B Cryer, All Rights Reserved. Cookie policy.