Luxeed | |||||||||||||
Type: | Automotive marque | ||||||||||||
Currentowner: | Chery Huawei (HIMA) | ||||||||||||
Origin: | China | ||||||||||||
Markets: | China | ||||||||||||
Module: |
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Luxeed is Chery's premium EV brand in cooperation with Huawei under the Harmony Intelligent Mobility Alliance (HIMA).
In May 2023, Huawei revealed the first official photos of a large executive sedan, the Luxeed S7, that jointly developed with Chery.[1]
In August 2023 Huawei formally announced the Luxeed S7, and a news release event was hold in September of the same year.[2] [3] Huawei confirmed that the S7 would be the first car to have the Harmony OS 4 on board.[4]
In November 2023, Huawei announced the establishment of the automotive division Harmony Intelligent Mobility Alliance, which included Luxeed together with its alliance brand AITO. Sales and distribution of the S7 were officially launched on the Chinese market, emphasizing the relatively low energy consumption and the availability of various technological innovations in the equipment.[5] Luxeed cars went on sale in selected Chinese Huawei showrooms, together with the AITO models.