| Luna Guitars | |
| Type: | Subsidiary |
| Industry: | Musical instrument |
| Predecessors: | --> |
| Successors: | --> |
| Hq Location City: | Tampa, Florida |
| Hq Location Country: | United States |
| Areas Served: | --> |
| Products: | Current: Acoustic guitars, bass guitars, mandolins, ukuleles, banjos, cajones, kalimbas |
| Owners: | --> |
| Parent: | Armadillo Enterprises, Inc. |
Luna Guitars, commonly referred to simply as Luna, is a musical instrument company that manufactures string and percussion instruments. Its range of products include steel-string acoustic guitars, mandolins, ukuleles, cajones, kalimbas, and both acoustic and electric bass guitars. It is currently a subsidiary of Armadillo Enterprises, Inc.[1]
Luna Guitars was founded in 2005 by Yvonne de Villiers, a stained-glass artist with professional expertise.[2] [3] Their guitars showcase a variety of artistic elements such as artwork, henna designs, and various patterns, including depictions of a dragon and phoenix.[4] [5] Guitars are crafted with slimmer necks and lighter bodies, attributes that have garnered interest not only among female guitarists but also among players across diverse backgrounds and skill levels.
Over time, Luna expanded its product line to include electric guitars, ukuleles, and a range of bluegrass instruments. Designs encompass laser-etched tattoo designs, high tide wave inlays crafted from abalone, and landscapes fashioned from tropical woods.
In 2017, Luna introduced its percussion line,[6] which included cajons featuring adjustable snares. Luna cajons were designed to improve three primary aspects of performance: visual aesthetics, functionality, and comfort. Similar to the success experienced with the fretted instruments, the percussion line also flourished and expanded, incorporating additional models and instruments. In 2022, three kalimbas were introduced to the line,[7] offering a more tranquil musical experience that serves various purposes, including mental health benefits and musical expression.
Today, the Luna brand is recognized as a lifestyle brand[8] encompassing three main branches: Luna Guitars, Luna Ukes, and Luna Percussion, with Luna Guitars serving as the primary and predominant logo. Notable artists endorsing the brand include Rick Springfield[9] and The Warren Brothers.[10]