Luminoso Explained

Luminoso
Type:Privately held company
Industry:Natural language understanding
Key People:CEO: Mark Zides, Founders: Catherine Havasi, Dennis Clark, Jason Alonso, Robyn Speer
Num Employees:50–100
Location:Cambridge, Massachusetts, United States
Homepage:www.luminoso.com

Luminoso is a Cambridge, MA-based text analytics and artificial intelligence company. It spun out of the MIT Media Lab and its crowd-sourced Open Mind Common Sense (OMCS) project.[1] [2] [3] [4]

The company has raised $20.6 million in financing,[5] and its clients include Sony, Autodesk, Scotts Miracle-Gro, and GlaxoSmithKline.[6] [7]

History

Luminoso was co-founded in 2010 by Dennis Clark, Jason Alonso, Robyn Speer, and Catherine Havasi,[8] a research scientist at MIT in artificial intelligence and computational linguistics.[9] The company builds on the knowledge base of MIT’s Open Mind Common Sense (OMCS) project,[10] co-founded in 1999 by Havasi, who continues to serve as its director.[11] The OCMS knowledge base has since been combined with knowledge from other crowdsourced resources to become ConceptNet.[12] ConceptNet consists of approximately 28 million statements in 304 languages, with full support for 10 languages and moderate support for 77 languages. ConceptNet is a resource for making an AI that understands the meanings of the words people use.

During the World Cup in June 2014, the company provided a widely reported real-time sentiment analysis of the U.S. vs. Germany match, analyzing 900,000 posts on Twitter, Facebook and Google+.[13] [14]

Applications

The company uses artificial intelligence, natural language processing, and machine learning to derive insights from unstructured data such as contact center interactions, chatbot and live chat transcripts, product reviews, open-ended survey responses, and email.[15] Luminoso's software identifies and quantifies patterns and relationships in text-based data, including domain-specific or creative language.[16] Rather than human-powered keyword searches of data, the software automates taxonomy creation around concepts, allowing related words and phrases to be dynamically generated and tracked.

Commercial applications include analyzing, prioritizing, and routing contact center interactions; identifying consumer complaints before they begin to trend; and tracking sentiment during product launches.[17] The software natively analyzes text in fourteen languages, as well as emoji.[18]

Products

Luminoso's technology can be accessed via two products: Luminoso Daylight and Luminoso Compass.[19] Luminoso Daylight enables a deep-dive analysis into batch or real-time data, whereas Luminoso Compass automates the categorization of real-time data. Both products offer a user interface as well as an API. Luminoso's products can be implemented through either a cloud-based or an on-premise solution.

Research

Luminoso continues to actively conduct research in natural language processing and word embeddings and regularly participates in evaluations such as SemEval.[20] [21] At SemEval 2017, Luminoso participated in Task 2, measuring the semantic similarity of word pairs within and across five languages. Its solution outperformed all competing systems in every language pair tested, with the exception of Persian.

Recognition

Luminoso has been listed as a "Cool Vendor in AI for Marketing" by Gartner,[22] and has also been named a "Boston Artificial Intelligence Startup to Watch" by BostInno.[23]

In May 2017, Luminoso was recognized as having the Best Application for AI in the Enterprise by AI Business, and was also shortlisted as the Best AI Breakthrough and Best Innovation in NLP.[24]

Competitors

Major competitors include Clarabridge and Lexalytics.[25] [26]

Investors

The company raised $1.5 million from angel investors in 2012. Its first institutional funding round of $6.5 was completed in July 2014, led by Acadia Woods with participation from Japan’s Digital Garage.[27] [28] The company followed that with a $10M series B funding round in December 2018, led by DVI Equity Partners, with participation from Liberty Global Ventures, DF Enterprises, Raptor Holdco, Acadia Woods Partners, and Accord Ventures, among others.[29]

Notes and References

  1. News: Lohr. Steve. The U.S.-Germany Match Through a Social Media Lens. 3 March 2015. New York Times. 27 June 2014. 2 April 2015. https://web.archive.org/web/20150402174955/http://bits.blogs.nytimes.com/2014/06/27/the-u-s-germany-match-through-a-social-media-lens/?_php=true&_type=blogs&_r=0. live.
  2. News: Rusli. Evelyn. Firms Use Artificial Intelligence to Tap Shoppers' Views. 3 March 2015. The Wall Street Journal. 14 April 2014. 8 January 2015. https://web.archive.org/web/20150108150619/http://www.wsj.com/articles/SB10001424052702303887804579501800057021822. live.
  3. News: Alba. Davey. Davey Alba. The Startup That Helps You Analyze Twitter Chatter in Real Time. 3 March 2015. Wired. 12 February 2015. 26 November 2020. https://web.archive.org/web/20201126232617/https://www.wired.com/2015/02/luminoso/. live.
  4. News: Noyes. Katherine. Luminoso to enterprises: Here's what all that chatter really means. 3 March 2015. PC World. 11 February 2015. 2 April 2015. https://web.archive.org/web/20150402164822/http://www.pcworld.com/article/2883412/luminoso-to-enterprises-heres-what-all-that-chatter-really-means.html. live.
  5. News: Miller. Ron. Luminoso Raises $12.6M In Series A1 Financing. 13 July 2018. Finsmes. 5 March 2018. 29 June 2018. https://web.archive.org/web/20180629021850/http://www.finsmes.com/2018/03/luminoso-raises-12-6m-in-series-a1-financing.html. live.
  6. News: Darrow. Barb. Luminoso brings its text analysis smarts to streaming data. 3 March 2015. GigaOm. 11 February 2015. 10 March 2015. https://web.archive.org/web/20150310080738/https://gigaom.com/2015/02/11/luminoso-brings-its-text-analysis-smarts-to-streaming-data/. live.
  7. News: GlaxoSmithKline Case Study: Mining Online Discussions for Deeper Customer Insight - TechEmergence.com. TechEmergence.com. 2017-06-06. en-US. 2017-11-17. https://web.archive.org/web/20171117003430/https://www.techemergence.com/case-studies/Luminoso/glaxosmithkline/. live.
  8. News: Kokalitcheva. Kia. Luminoso gets $6.5M to turn unstructured text into actionable data. 3 March 2015. Venture Beat. 2 July 2014. 23 April 2015. https://web.archive.org/web/20150423114259/http://venturebeat.com/2014/07/02/picking-up-on-your-customers-jargon-is-hard-but-luminoso-is-getting-6-5m-to-do-it/. live.
  9. News: Harris. David. 40 Under 40: Catherine Havasi of Luminoso. 3 March 2015. Boston Business Journal. 16 October 2014. 21 October 2014. https://web.archive.org/web/20141021193832/http://www.bizjournals.com/boston/news/2014/10/16/40-under-40-catherine-havasi-of-luminoso.html. live.
  10. News: Miller. Ron. Luminoso Lands $6.5M In Series A To Keep Building Cloud Text Analytics Service. 3 March 2015. TechCrunch. 2 July 2014. 16 March 2015. https://web.archive.org/web/20150316120128/http://techcrunch.com/2014/07/02/luminoso-lands-6-5m-in-venture-capital-to-keep-building-cloud-text-analytics-service/. live.
  11. News: Havasi. Catherine. Who's Doing Common-Sense Reasoning And Why It Matters. 3 March 2015. TechCrunch. 9 August 2014. 6 March 2015. https://web.archive.org/web/20150306164642/http://techcrunch.com/2014/08/09/guide-to-common-sense-reasoning-whos-doing-it-and-why-it-matters/. live.
  12. Web site: ConceptNet. www.conceptnet.io. en. 2017-07-17. 2017-07-18. https://web.archive.org/web/20170718090147/http://conceptnet.io/. live.
  13. News: Harris. David. How Cambridge startup Luminoso is helping to power Sony's World Cup social network. 3 March 2015. Boston Business Journal. 15 May 2014. 13 August 2023. https://web.archive.org/web/20230813171812/https://www.bizjournals.com/boston/blog/startups/2014/05/how-cambridge-startup-luminoso-is-helping-to-power.html?page=all. live.
  14. News: Schroter. Will. 6 U.S. Startups Winning at the World Cup. 3 March 2015. Forbes. 17 June 2014. 16 March 2015. https://web.archive.org/web/20150316115228/http://www.forbes.com/sites/wilschroter/2014/06/17/6-u-s-startups-winning-at-the-world-cup/. live.
  15. Web site: Who Uses Us. luminoso.com. en. 2017-06-06. 2017-06-06. https://web.archive.org/web/20170606033454/http://luminoso.com/who-uses-us. live.
  16. News: Noyes. Katherine. Luminoso to enterprises: Here's what all that chatter really means. 3 March 2015. Networked World. 11 February 2015. 27 March 2015. https://web.archive.org/web/20150327001834/http://www.networkworld.com/article/2883414/luminoso-to-enterprises-heres-what-all-that-chatter-really-means.html. live.
  17. Web site: Analytics. luminoso.com. en. 2017-06-06. 2017-06-05. https://web.archive.org/web/20170605192018/http://www.luminoso.com/products/analytics. live.
  18. Web site: About. luminoso.com. en. 2017-06-06. 2017-06-06. https://web.archive.org/web/20170606051251/http://luminoso.com/get-to-know-us/about. live.
  19. Web site: Compass. luminoso.com. en. 2017-06-06. 2017-06-01. https://web.archive.org/web/20170601200419/http://www.luminoso.com/products/compass. live.
  20. Web site: Speer. aaai.org. 2017-06-06. 2017-04-07. https://web.archive.org/web/20170407222724/http://aaai.org/ocs/index.php/AAAI/AAAI17/paper/view/14972. live.
  21. Camacho-Collados. Jose. August 3–4, 2017. SemEval-2017 Task 2: Multilingual and Cross-lingual Semantic Word Similarity. Proceedings of the 11th International Workshop on Semantic Evaluations (SemEval-2017). 15–26. 10.18653/v1/S17-2002. 7665329. free. 2017-06-06. 2017-10-09. https://web.archive.org/web/20171009144330/http://wwwusers.di.uniroma1.it/~collados/papers/Semeval17_task2_description.pdf. live.
  22. Web site: Cool Vendors in Artificial Intelligence for Marketing. www.gartner.com. 2017-07-17. 2023-08-13. https://web.archive.org/web/20230813171827/https://www.gartner.com/en/documents/3733618. live.
  23. News: Here Are 9 Boston Artificial Intelligence Startups to Watch. BostInno. 2017-07-17. 2017-06-17. https://web.archive.org/web/20170617080029/http://bostinno.streetwise.co/all-series/here-are-9-boston-artificial-intelligence-startups-to-watch/. live.
  24. News: AI Summit London Celebrates Industry's Leading Lights. 2017-05-12. AI Business. 2017-06-26. en-GB. 2018-10-07. https://web.archive.org/web/20181007170635/https://aibusiness.com/ai-summit-london-celebrates-industrys-leading-lights/. live.
  25. News: MIT's Luminoso Claims It's Cracked the Code on Text Mining. 12 April 2014. Mashable. Wasserman. Todd. 3 March 2015. 13 April 2015. https://web.archive.org/web/20150413025847/http://mashable.com/2013/04/12/luminoso/. live.
  26. Web site: Text Analytics in 2013. Grimes. Seth. 28 February 2013. breakthroughanalysis.com. Breakthrough Analysis. 4 March 2015. 21 February 2015. https://web.archive.org/web/20150221134237/http://breakthroughanalysis.com/2013/02/28/text-analytics-in-2013/. live.
  27. News: Temple. Jason. Say What? MIT Spin-Out Helps Businesses Translate Online Chatter.. 3 March 2015. Re/Code. 2 July 2014. 10 May 2015. https://web.archive.org/web/20150510020833/http://recode.net/2014/07/02/say-what-mit-spin-out-helps-businesses-translate-online-chatter/. live.
  28. News: Primack . Dan . 2 July 2014 . Deals of the day: BlaBlaCar raises $100 million . Fortune . 3 March 2015 . 24 March 2015 . https://web.archive.org/web/20150324034602/http://fortune.com/2014/07/02/deals-blablacar/ . live .
  29. News: Luminoso Secures $10M in Series B Financing. 2018-12-06. Finsmes. 2023-08-13. 2021-12-07. https://web.archive.org/web/20211207101331/https://www.finsmes.com/2018/12/luminoso-secures-10m-series-b-financing.html. live.

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