LL Flooring explained

LL Flooring, Inc.
Former Names:Lumber Liquidators Flooring
(1994–2022)
Type:Public
Industry:Retailing
Foundation: in Stoughton, Massachusetts, U.S.
Founder:Tom Sullivan
Location:Richmond, Virginia, U.S.
Locations:410 (Dec. 2020)
Area Served:United States, Canada
Key People:Charles E. Tyson (CEO)[1]
Products:Hardwood flooring
Revenue: US$ 1.098 billion (2020)[2]
Operating Income: US$ 56.28 million (2020)
Net Income: US$ 61.43 million (2020)[3]
Assets: US$ 674.3 million (2020)
Equity: US$ 227.6 million (2020)
Num Employees:2,230 (2020)

LL Flooring (formerly Lumber Liquidators Flooring) is an American retailer of hard-surface flooring including hardwood flooring, laminate flooring, vinyl plank flooring, tile flooring, bamboo flooring and cork flooring, as well as flooring tools and accessories. The company filed for Chapter 11 bankruptcy on August 12, 2024.[4]

History

Founding

Lumber Liquidators Flooring was started in 1994 by Tom Sullivan, a building contractor who began purchasing excess wood from other companies. He then resold the wood from the back of a trucking firm's yard in Stoughton, Massachusetts. Three years later in 1996, the company found their niche market in hardwood flooring. On January 5, 1996, the company's first store opened in West Roxbury, Massachusetts, and sold 150 square feet of floors on the first day. By August of that year, they opened up a second store in Hartford, Connecticut.[5]

Expansion

The company has grown to be one of the largest retailers of hardwood flooring in the United States. It expanded to more than 375 Lumber Liquidators stores with over 1,000 employees in 47 states and Canada. It also launched online e-commerce, catalogs, and its Virginia call center. By the end of 2018 the company was operating over 415 stores across North America.

The company is currently headquartered in Richmond, Virginia. The company's CEO is Charles E. Tyson. The firm is listed and trades under . In 2019 the company announced it would be moving the corporate offices from Toano to Richmond VA.

In 2009, Lumber Liquidators began sponsoring Scripps' HGTV, DIY Network and ABC's .[6]

The company expanded into Canada in the fourth quarter of 2010. The expansion plan was to add 36 to 40 stores.[7]

In April 2020, the company publicly rebranded itself, changing its name to LL Flooring. On Dec.10, 2021, it announced the corporate entity name change to LL Flooring Holdings, Inc. would officially take effect January 1, 2022.[8]

Bankruptcy

In July 2024, LL Flooring warned that it may file for Chapter 11 bankruptcy within the coming weeks due to slow sales and a high decline in home renovation, as the company warns it may run out of money within the third quarter. As a result, the company's stock fell nearly 20% to around 92 cents per share.[9] On August 11, 2024, LL Flooring filed for Chapter 11 bankruptcy protection in Delaware. The company plans to pursue a sale of all of its assets and will close 94 locations as part of the sale.[10]

Controversies

A 2013 report by the Environmental Investigation Agency revealed that Lumber Liquidators' indiscriminate and poor sourcing practices resulted in the destruction of critically endangered tiger habitats and forests.[11]

Further investigation led to the conviction of a Russian supplier in 2014. Shortly after the conviction Lumber Liquidators lost about twenty percent in stock value for potential violation of the Lacey Act. During 2015, the company's stock lost about half of its value in both the leadup to and the wake of a “60 Minutes” report about unsafe levels of formaldehyde in the Chinese-made laminate flooring that it was selling.[12] [13] A number of class action lawsuits were brought on by customers, due to the formaldehyde issue and other customer service issues.

On June 16, 2015, Lumber Liquidators announced the "unexpected" resignation of its CEO, Robert Lynch. It also announced the termination of its Chief Merchandising Officer, William Schlegel. It also declared it would discontinue the sale of laminate flooring products manufactured in China.[14]

The company's founder, Tom Sullivan, served as interim CEO following the resignation and was replaced in November 2015 by John Presley.[15]

On October 22, 2015, Lumber Liquidators pleaded guilty in federal court to the illegal importation of hardwood flooring.[16] In February 2016, a federal judge sentenced the company to $13.15 million in penalties, consisting of $7.8 million in criminal fines, $3.15 million in civil forfeiture, $1 million in criminal forfeiture, and $1.2 million to conservation organizations.[17] It was the largest financial penalty ever issued for violating the Lacey Act of 1900.[18] [19]

Notes and References

  1. Web site: Lumber Liquidators Announces Charles E. Tyson As President And Chief Executive Officer And Reports First Quarter 2020 Financial Results . Yahoo.com . https://web.archive.org/web/20210513164422/https://www.yahoo.com/now/lumber-liquidators-announces-charles-e-100000354.html . May 13, 2021 . May 28, 2020.
  2. https://www.sec.gov/ix?doc=/Archives/edgar/data/1396033/000155837021002205/ll-20201231x10k.htm. Reviewed 24 May 2021.
  3. Web site: 2020 Form 10-K, Lumber Liquidators Holdings Inc. U.S. Securities and Exchange Commission.
  4. Web site: Kilgore . Tomi . August 12, 2024 . As LL Flooring goes bankrupt, here are the 94 stores holding closing sales . August 12, 2024.
  5. Web site: About Us. March 26, 2015. Lumber Liquidators. 2015.
  6. News: Sponsorships Help Insulate Lumber Liquidators From Housing Crisis. Marissa. Miley. February 24, 2009. March 26, 2015. Advertising Age. New York.
  7. News: Lumber Liquidators expanding into Canada. Daily Press. Newport News. April 29, 2010. James. City. March 26, 2015. https://web.archive.org/web/20150320091347/http://articles.dailypress.com/2010-04-29/news/dp-local_wire-lumber-liquidatorapr29_1_lumber-liquidators-canadian-consumers-first-quarter. March 20, 2015. dead.
  8. https://www.businesswire.com/news/home/20211210005065/en/LL-Flooring-to-Complete-Corporate-Name-Change LL Flooring to Complete Corporate Name Change, LL Flooring News Release, Business Wire, Dec.10,2021
  9. Web site: LL Flooring Mulls Bankruptcy Filing as Home Renovations Slow (1). Basu. Reshmi. July 3, 2024. July 3, 2024. Bloomberg Law. en.
  10. Web site: LL Flooring files for Chapter 11 bankruptcy. August 11, 2024. August 11, 2024. Reuters. en.
  11. Web site: Liquidating the Forests. Environmental Investigation Agency. Washington, D.C.. August 14, 2014. March 26, 2015.
  12. https://money.cnn.com/2015/03/02/investing/lumber-liquidators-60-minutes/index.html Lumber Liquidators stock pummeled after '60 Minutes' probe," by Gregory Wallace, CNN, March 2, 2015
  13. https://www.cnbc.com/2015/12/14/lumber-liquidators-shares-spike-as-critic-backs-off.html Lumber Liquidators shares spike as critics back off," by Everett Rosenfeld, CNBC, December 14, 2015
  14. https://www.businesswire.com/news/home/20150616006522/en/Lumber-Liquidators-Ceases-Sale-of-Chinese-Laminate-Flooring-and-CEO-Resigns-Gilman-Law-LLP-Reports Lumber Liquidators Ceases Sale of Chinese Laminate Flooring and CEO Resigns, Gilman Law LLP Reports," Lumber Liquidators News Release, Businesswire, June 16, 2015
  15. Web site: Lumber Liquidators Names A New CEO As Sales Slump Persists. Forbes. 2015-11-04.
  16. https://www.cnbc.com/2015/10/22/lumber-liquidators-pleads-guilty-to-environmental-crimes-agrees-to-pay-more-than-13m.html "Lumber Liquidators pleads guilty to environmental crimes, agrees to pay more than $13M," by Everett Rosenfeld, CNBC, October 22, 2015
  17. Web site: Bomey. Nathan. Lumber Liquidators sentenced in wood import scheme. usatoday.com. USA Today. February 1, 2016.
  18. Web site: Huang. Jiayue. Lumber Liquidators pays $13.2 million for environmental crimes. https://web.archive.org/web/20151208025905/http://americasmarkets.usatoday.com/2015/10/22/lumber-liquidators-pays-13-2-million-for-environmental-crimes/. December 8, 2015. USA Today. August 25, 2019. October 22, 2015.
  19. Web site: Lumber Liquidators pleads guilty to environmental crimes. October 22, 2015. August 25, 2019. Los Angeles Times.