Lucy Bradshaw (game developer) explained

Lucy Bradshaw
Nationality:American
Education:University of Michigan (B.A., Psychology)[1] [2]
Occupation:Video game producer
Known For:The Sims
SimCity
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Lucy Bradshaw is an American video game producer. She is the former senior vice president and general manager of Maxis, a subsidiary of Electronic Arts.[3] [4]

Bradshaw worked at LucasArts and Activision before moving to Electronic Arts in 1997. Shortly afterward, Electronic Arts acquired Maxis, and Bradshaw became an executive producer on SimCity 3000.

Bradshaw became senior vice president of Maxis in 2013, after serving as the studio's general manager.[5] Bradshaw oversaw development of SimCity, The Sims, and Spore.[6] [7] She encountered controversy due to technical issues with the 2013 reboot of SimCity.[8] [9]

In 2010, Fast Company named Bradshaw as one of the most influential women in technology. In 2013, Fortune named Bradshaw one of the 10 most powerful women in gaming.[10]

Bradshaw left Electronic Arts in 2015. Following her departure, she joined the Social VR team at Facebook. Her former co-worker Rachel Franklin, who had taken over Bradshaw's position at Maxis, became head of the Social VR team in 2016.[11]

Notes and References

  1. Web site: Abra Pressler. Profile: Lucy Bradshaw. Historically Her Story. January 6, 2017. July 18, 2016.
  2. Web site: Noah Robischon. Innovation Agents: Lucy Bradshaw, Senior Vice President at Electronic Arts. Fast Company. January 6, 2017. November 19, 2010.
  3. Web site: Austin Carr. The Most Influential Women in Technology - Lucy Bradshaw. Fast Company. January 6, 2017. March 24, 2010.
  4. Web site: Jeff Grubb. The Sims boss Lucy Bradshaw is leaving Electronic Arts. VentureBeat. January 6, 2017. September 24, 2015.
  5. Web site: Samit Sarkar. Maxis boss Lucy Bradshaw leaves EA, studio being brought under EA's mobile division. Polygon. January 6, 2017. September 24, 2015.
  6. Web site: Lucy Bradshaw Named to Fortune’s "10 Most Powerful Women in Gaming". Electronic Arts. January 6, 2017. October 30, 2013. https://web.archive.org/web/20160419192022/http://www.ea.com/news/lucy-bradshaw-most-powerful-women-in-gaming. April 19, 2016. dead.
  7. Web site: Dean Takahashi. An interview with EA Maxis’ Lucy Bradshaw on the making of Spore. VentureBeat. January 6, 2017. June 11, 2008.
  8. Web site: Michael McWhertor. SimCity general manager Lucy Bradshaw on why the game 'is not an offline experience'. Polygon. January 6, 2017. March 15, 2013.
  9. News: Stephen Totilo. Gridlock Plagues the New Online-Only SimCity. January 6, 2017. The New York Times. March 8, 2013.
  10. Web site: John Gaudiosi. The 10 most powerful women in gaming. Fortune. January 6, 2017. October 24, 2013.
  11. Web site: Josh Constine. Facebook hires The Sims’ Rachel Rubin Franklin to lead Social VR team. TechCrunch. January 6, 2017. October 11, 2016.

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