| Lucy Activewear, Inc. | |
| Type: | Former Subsidiary |
| Successor: | The North Face |
| Foundation: | (as Lucy.com) Portland, Oregon, U.S. |
| Location City: | Alameda, California, U.S. |
| Locations: | 60 stores |
| Area Served: | Arizona, California, Colorado, Connecticut, Illinois, Maryland, Massachusetts, Michigan, Minnesota, Nevada, New Jersey, Oregon, Texas, Virginia, Washington and Washington D.C. |
| Products: | Clothing |
| Revenue: | $57 million (2007) |
| Parent: | VF Corporation |
Lucy Activewear (sometimes styled as "lucy" rather than "Lucy"), formerly known as Lucy.com, was an American clothing retailer based in Alameda, California. Founded in November 1999 by former Nike executives,[1] it specialized in activewear for women including clothing intended for use during yoga. It designed, manufactured and sold its own product lines including jackets, bras, tops, and bottoms.[2]
Initially an online-only retailer, Lucy opened brick and mortar stores in 2002 after the bursting of the dot-com bubble; for several years, the company completely shut down its web store. It was at that time the company changed its name from "Lucy.com" to "Lucy Activewear".[2] Though based in Portland, it did not open a store there in 2002 and did not have a retail presence in Oregon until it opened stores in Portland's Pearl District and Bridgeport Village two years later.[3] Lucy did have 60 stores located across the United States, primarily in California.
It was headquartered out of the KOIN Center in downtown Portland.[4]
Lucy Activewear, Inc. was acquired on August 24, 2007 for $110 million by North Carolina-based VF Corporation (NYSE: VFC).[5] [6]
In 2017, Lucy closed a majority of its stores and was merged into The North Face by the VF Corporation.[7]