Lucha Libre Taco Shop Explained

Lucha Libre Taco Shop
Mapframe:no
Pushpin Map:United States San Diego#USA California#United States
Established:2008
Current-Owner:Jose Luis Rojano-Garcia
Street-Address:1810 W Washington St, San Diego, CA 92103
Coordinates:32.7433°N -117.1816°W

Lucha Libre Taco Shop is a fast casual Mexican restaurant in the Mission Hills neighborhood of San Diego, California. Founded in 2008 and known for its elaborate and colorful interior design, it also has locations in North Park and Pacific Beach.

History

The restaurant was first opened in 2008 by brothers Jose Luis, Maurilio, and Diego Rojano-Garcia as a side project. They grew up watching lucha libre and thought that the culture around it fit how they envisioned the menu and interior design of the restaurant.[1] It opened its second location in the North Park in 2015.[2] [3] They had previously opened an outpost in Petco Park in 2014.[4]

Menu

The restaurant serves many types of tacos, including queso, ado-haba (adobada and habanero), seafood (mahi-mahi or shrimp), classic, rolled, surf & turf, and birria quesa. Burritos include seafood, surf & turf, classic veggie, classic, poblano, surfin', and pluckin'. Sides offered are corn, rice, refried beans, and black beans. Quesadillas are also sold.[1]

Interior design

Most of the restaurant's walls are painted hot pink and display many souvenirs and memorabilia from Mexican wrestling.[5] [6] The roof contains masks and disco balls, and the restroom is completely gold. The restaurant also contains a "Champion's Booth", which is a gold booth that can only be reserved a day before. The brothers wanted to incorporate their culture different way than other Mexican restaurants.[7] The trash bin is made from an old television set. Ron Burgundy, played by Will Ferrell, from the has his face on the set. Wrestlers eat at the restaurant for free and customers can get a 15% discount if they wear a wrestling mask. Because of this, many professional wrestlers visit.[8]

External links

Notes and References

  1. Web site: Official website . 2024-03-17 . March 18, 2024 . https://web.archive.org/web/20240318023743/https://www.luchalibretacoshop.com/ . live .
  2. Web site: Woo . Candice . 2014-09-09 . Lucha Libre Pins North Park for Second Taco Shop . 2024-03-18 . . en . March 18, 2024 . https://web.archive.org/web/20240318023741/https://sandiego.eater.com/2014/9/9/6159193/lucha-libre-pins-north-park-for-second-taco-shop . live .
  3. Web site: Woo . Candice . 2015-08-14 . Get a Ringside Seat for Lucha Libre's New North Park Knockout . 2024-03-18 . . en . March 18, 2024 . https://web.archive.org/web/20240318023742/https://sandiego.eater.com/2015/8/14/9154347/get-a-ringside-seat-for-lucha-libres-new-north-park-knockout . live .
  4. Web site: Wood . Matthew . 2014-04-01 . Petco Park's New Food Options Will Keep Fans Happy — Win or Lose . 2024-03-18 . . en-US . March 18, 2024 . https://web.archive.org/web/20240318023741/https://www.nbcsandiego.com/news/local/petco-park-new-food-drinks-padres/1973594/ . live .
  5. Web site: Barry-Jester . Anna Maria . 2014-07-24 . Fish And Chips Abound in Southern California’s Burritos . 2024-03-18 . . en-US.
  6. Web site: Guillory . Susan . 2017-11-30 . This Wrestler-Themed Taco Shop Understands The Value Of Customer Experience . 2024-03-18 . . en . March 18, 2024 . https://web.archive.org/web/20240318023741/https://www.forbes.com/sites/allbusiness/2017/11/30/this-wrestler-themed-taco-shop-understands-the-value-of-customer-experience/ . live .
  7. Web site: Yap . Lauren . 2012-06-25 . Lucha Libre flavors outwrestle its San Diego taco shop competitors . 2024-03-18 . The Daily Aztec.
  8. Web site: Chillag . Amy . 2016-08-16 . Brothers turn wrestling passion into taco joint . 2024-03-18 . . March 18, 2024 . https://web.archive.org/web/20240318023741/https://money.cnn.com/2016/08/16/smallbusiness/lucha-libre-btm/index.html . live .