| Lowry Digital | |
| Location: | Burbank, California USA |
| Key People: | John D. Lowry, founder Ramki Sankaranarayanan, President |
| Industry: | Film restoration |
| Parent: | Reliance Entertainment |
Lowry Digital is a digital film restoration company based in Burbank, California. John D. Lowry (2 June 1932 – 21 January 2012) was a Canadian film restoration expert and innovator who founded Lowry Digital Images in 1988.
John D. Lowry was a Canadian film restoration expert and innovator who founded Lowry Digital Images in 1988.
Lowry Digital Image was largely shaped by the needs of its first studio clients. The company was known as DTS Digital Images while it was owned by digital audio company DTS from 2005 to 2008. It then changed its name to Lowry Digital in April 2008, when it was acquired by India's Reliance MediaWorks, which is part of the Reliance ADA Group owned by Indian businessman Anil Ambani. Lowry Digital was later acquired by Prime Focus Technologies (PFT) as part of a merger of the film and media services business of Reliance MediaWorks (the media & entertainment arm of Reliance Group) and Prime Focus Ltd (PFL), a public limited company.[1]
The Lowry Digital Process was honored by the Academy of Motion Picture Arts and Sciences in the Scientific and Technical awards category in 2012.[2]
John D. Lowry gained industry recognition in 2008 for his computer-based proprietary algorithms used in the restoration of the NASA Apollo 16 and 17 mission films.[3] As of December 15, 2006, Lowry Digital had 700 Apple Power Mac G5s, a server bay with 700 terabytes of storage and two $300,000 digital motion picture film scanners.
The company is becoming increasingly involved in work on digital 3-D films, such as U2 3D and Journey to the Center of the Earth 3-D.[4] Lowry Digital was instrumental in adapting existing technology and developing new image processing techniques that set a new standard for 3-D in the landmark film Avatar. The company was lauded for helping Avatar — the highest-grossing film in history — to earn its Academy Awards for technical achievement.[5]
Lowry describes the restoration process as overcoming three obstacles: wear and tear, age, and multiple generations of optical copies. Each frame is scanned into a high-resolution digital format, where the computer first checks for common problems. Then the files go through the lab's render farm for dirt removal, which is then checked frame-by-frame by a human operator. The system works natively in a 32-bit floating-point, can process any format like HD and 4K, and outputs to a pristine digital master. Lowry Digital's advanced digital image processing is also used to minimize grain without losing any quality, even in modern major motion picture releases like Miami Vice and Zodiac.[6]
On 16 July 2009, in time for the 40th anniversary of the Moon landing, NASA tasked Lowry Digital to restore original video footage of the missing Apollo Moon landing tapes at a price of $230,000. Lowry president Mike Inchalik commented that the video was "far and away from the lowest quality" the company has dealt with.[7]