Love and Fashion explained

Native Name:Ljubav i moda
Director:Ljubomir Radičević
Producer:Branislav Drljević
Starring:Beba Lončar
Dušan Bulajić
Mija Aleksić
Miodrag Petrović Čkalja
Jelena Žigon
Cinematography:Nenad Jovičić
Editing:Milica Poličević
Music:Bojan Adamič
Darko Kraljić
Runtime:105 min
Country:Yugoslavia
Language:Serbo-Croatian

Love and Fashion (Serbo-Croatian: Ljubav i moda, Serbian Cyrillic: Љубав и мода) is a 1960 cult Yugoslav comedy film directed by Ljubomir Radičević. The film features actress Beba Lončar in her breakthrough role.[1]

Plot

In order to earn enough money to finance an air show, a group of college students organize a fashion show for the Jugošik ("Yugochic") company, using petty scams. The fashion show turns out to be a success, and it also helps bring Sonja, a college girl, and Bora, a young fashion designer, together, as they eventually resolve their differences.[2]

Cast

Soundtrack

The film's soundtrack has acquired fame over the years. Đuza Stojiljković, Ivo Robić and Gabi Novak appear in the film, and Arsen Dedić also plays an episodic role. The hit song Devojko mala was popularized in the eighties by the band VIS Idoli.

Legacy

The Yugoslav Film Archive, in accordance with its authorities based on the Law on Cultural Heritage, declared one hundred Serbian feature films (1911–1999) as cultural heritage of great importance on December 28, 2016. Love and Fashion is also on that list.[3]

The film, especially its soundtrack, has garnered a cult status over the years and is considered a classic in Yugoslav and Serbian cinema.[4]

Digital restoration

The Yugoslav Film Archive, in cooperation with Vip mobile and Avala Film, has digitally restored the film. The premiere of the restored version was held on June 25, 2019, in the ceremonial hall of the Archive. It had its television premiere on October 4, 2020 on the RTS 1 channel.[5]

References

  1. Web site: Ljubav i moda . 2023-12-23 . www.rts.rs . sr.
  2. Web site: Ljubav i moda . 2023-12-23 . filmovi.com . sr.
  3. Web site: Сто српских играних филмова (1911-1999) проглашених за културно добро од великог значаја . 2023-09-05 . www.kinoteka.org.rs . sr.
  4. Web site: Л . Д. . Дигитална рестаурација и филма "Љубав и мода" . 2023-12-23 . Politika Online . sr.
  5. Web site: Vip Кинотека: ЉУБАВ И МОДА . 2023-12-23 . www.kinoteka.org.rs . sr.