Love Nwantiti Explained

Love Nwantiti (Ah Ah Ah)
Cover:Love-Nwantiti-remix.jpg
Caption:Remix cover
Type:single
Artist:CKay featuring Joeboy and Kuami Eugene
Ep:CKay the First
Released: (original)
14 February 2020
(remix featuring Joeboy and Kuami Eugene)
Genre:Afrobeats[1]
Language:Nigerian Pidgin, Igbo, French
Length:
Label:Chocolate City, Warner Music/Atlantic Records
Producer:CKay, Tempoe[2]

"Love Nwantiti" is a song by Nigerian singer and songwriter CKay, released in 2019 as the second track from his second extended play Ckay the First by Chocolate City through Warner Music Group. A remix of the song titled "Love Nwantiti (Ah Ah Ah)" featuring Nigerian singer Joeboy and Ghanaian singer Kuami Eugene, released as a single in 2020, became a commercial success in Nigeria,[3] Middle East, North Africa and in many European club venues, as well as the subject of collaborations with few local artists for localised variations. The French version included vocals by French rapper Franglish. In 2021, the song charted across Europe, Australia, Latin America, and New Zealand, reaching number one in India, the Netherlands, Norway and Switzerland, and gained popularity across TikTok.[4] [5] It also peaked at number 3 on the UK Singles Chart and reached number one on the UK Indie Singles Chart. It also reached No. 26 on the US Billboard Hot 100, it peaked at No. 2 on the Billboard Global 200[6] and appeared on the Canadian Hot 100. On 4 October 2021, it peaked at number 30 on the Nigeria TurnTable Top 50 chart and reached number 14 on 20 October 2021.[7] Although in most countries the main remix by CKay featuring Joeboy and Kuami Eugene was released, another version, the North African remix with ElGrandeToto became a hit in Germany, Italy, Austria and Denmark.[8] A version by De La Ghetto made a brief appearance in France, although the main CKay/Joeboy/Kuami Eugene version topped the French Singles Chart.

Music videos

A music video for "Love Nwantiti (Ah Ah Ah)" was released on 14 February 2020, it was directed by Naya visuals and it became the first Afrobeats music video to surpass 300 million views on YouTube. A video for the North African remix featuring ElGrande Toto was released on November 4, 2021. It was shot in Lagos and was directed by TG Omori, it surpassed 34 million views after a month of release on YouTube.[9]

A performance video for the acoustic version was also released in 2020 and has since garnered 220 million views on YouTube.

Impact

CKay's Spotify monthly listeners increased to over 34 million following the rising popularity of the song, it also has been subject to five remixes.[10] Various covers performed around the world with different instruments and sung in a variety of languages most notably Hindi, French and Spanish have also been uploaded on social media platform attracting their own popularity, the song trended across TikTok and in the middle east and Asia, it also soundtracked over three million TikTok videos and was subject to many local variants.[11] [12]

The song is a sleeper hit. It first appeared on his 2019 extended play; however, it took two years from that appearance for the song to actually gain mass popularity from TikTok and other platforms.

Dance routine

A dance routine for the song was created by TikToker Tracy Joseph, which has been used in several videos by people participating in the #Lovenwantitichallenge.

As of December 2021, "Love Nwantiti" is the most certified Afrobeats song. It also became the second song by a Nigerian artist to debut on the Billboard Hot 100 and the Billboard Global 200 after "Essence”.

Versions

Collaborations

  1. "Love Nwantiti (Ah Ah Ah)" (Remix) (Digital Chocolate City / Warner) – 3:08
  2. "Love Nwantiti (Ah Ah Ah)" (North African Remix) – CKay featuring ElGrandeToto – 2:15
  3. "Love Nwantiti (Ah Ah Ah)" (French Remix) – CKay featuring Franglish – 2:15
  4. "Love Nwantiti" (Remix) – Ckay featuring Dj Yo! & Ax'el – 3:08
  5. "Love Nwantiti" (German Remix) – Ckay featuring MCqasim – 1:59

Accolades

YearAwards ceremonyAward description(s)Results
2020City People Music AwardBest Collabo of the Year[14]
2022Brit AwardsBest International Song
2022BMI Awards LondonMost Performed International Song[15] [16]

Charts

Weekly charts

Chart (2020–2024)! scope="col"
Peak
position
Argentina (Argentina Hot 100)[17] 58
Brazil (Top 100 Brasil)[18] 97
Canada (Canadian Hot 100)[19] 5
Colombia (Promúsica)[20] 19
Costa Rica (FONOTICA)[21] 8
Denmark (Tracklisten)[22] 6
Global 200 (Billboard)[23] [24] 2
Greece International (IFPI)[25] 4
Iceland (Plötutíðindi)[26] 11
India International Singles (IMI)[27] 1
Italy (FIMI)[28] 20
Lebanon (OLT20)[29] 12
Lithuania (AGATA)[30] 12
Luxembourg (Billboard)[31] 5
Malaysia (RIM)[32] 8
New Zealand (Recorded Music NZ)[33] 2
Nigeria (TurnTable)14
Peru (UNIMPRO)[34] 13
Romania (Radiomonitor)[35] 8
Singapore (RIAS)[36] 5
Slovakia (Singles Digitál Top 100)[37] 6
South Africa (RISA)[38] 2
Spain (PROMUSICAE)[39] 46
Sweden (Sverigetopplistan)[40] 4
US Billboard Hot 100[41] 26
US Afrobeats Songs (Billboard)[42] 1
US Pop Airplay (Billboard)[43] 20
US Rhythmic (Billboard)[44] 1
US Rolling Stone Top 100[45] 9

Year-end charts

Chart (2021)! scope="col"
Position
Austria (Ö3 Austria Top 40)[46] 43
Belgium (Ultratop Flanders)[47] 86
Belgium (Ultratop Wallonia)[48] 71
Canada (Canadian Hot 100)[49] 88
Denmark (Tracklisten)[50] 64
France (SNEP)[51] 11
Germany (Official German Charts)[52] 59
Global 200 (Billboard)[53] 102
Hungary (Single Top 40)[54] 53
Hungary (Stream Top 40)[55] 48
India International Singles (IMI)[56] 4
Netherlands (Single Top 100)[57] 10
Norway (VG-lista)[58] 38
Portugal (AFP)[59] 11
Sweden (Sverigetopplistan)[60] 65
Switzerland (Schweizer Hitparade)[61] 21
UK Singles (OCC)[62] 58
Chart (2022)! scope="col"
Position
Belgium (Ultratop 50 Flanders)[63] 169
Belgium (Ultratop 50 Wallonia)[64] 101
Canada (Canadian Hot 100)[65] 35
Germany (Official German Charts)[66] 89
Global 200 (Billboard)[67] 17
Hungary (Dance Top 40)[68] 74
Netherlands (Single Top 100)[69] 29
Sweden (Sverigetopplistan)[70] 98
Switzerland (Schweizer Hitparade)[71] 17
UK Singles (OCC)[72] 78
US Billboard Hot 100[73] 55
US Afrobeats Songs (Billboard)[74] 3
US Rhythmic (Billboard)[75] 8
Chart (2023)! scope="col"
Position
Hungary (Dance Top 40)[76] 87

Release history

Region! scope="col"
DateFormat(s)Label
Italy1 October 2021Contemporary hit radioChocolate City Music Warner[77]
United States26 October 2021[78]

Notes and References

  1. Web site: Ckay the First Ep review. Pulse Nigeria. 10 October 2019. 10 October 2021.
  2. Web site: How CKay's 'Love Nwantiti' Became the World's Song. okayafrica.com. 14 February 2020. 5 October 2022.
  3. Web site: Ckay features Joeboy and Kuami Eugene in video for, 'Love Nwantiti (Remix)'. Pulse Nigeria. 14 February 2020. 12 August 2020.
  4. C.J. Nelson. C.J. Nelson. 2021-09-24. CKay's 'Love Nwantinti' Took Over TikTok -- But He's Only Now Getting Full Credit. 2021-10-10. Rolling Stone. en-US.
  5. Web site: LOS40. 2021-09-27. 'Love Nwantiti': la canción más viral del momento llega desde Nigeria. 2021-10-10. LOS40. es.
  6. Web site: Alake . Motolani . Ckay's 'Love Nwantiti' debuts on the Billboard Hot 100 . Pulse.ng . 27 September 2021 . October 5, 2021.
  7. Web site: Turntable Top 50 Chart . Turntable Charts . 25 May 2022 . en.
  8. https://lescharts.com/showitem.asp?interpret=CKay+feat%2E+ElGrande+Toto&titel=Love+Nwantiti+%28North+African+Remix%29&cat=s LesCharts: CKay feat. ElGrande Toto - Love Nwantiti (North African Remix)
  9. Web site: 2021-11-05. Ckay Shares New "Love Nwantiti" Video. 2021-12-12. Pitchfork. en-US.
  10. Web site: 2021-10-22. CKay Hits 30 Million Monthly Listeners on Spotify. 2021-12-13. NotjustOk. en-US.
  11. Web site: 2021-10-28. From dance moves to toxic traits in relationships, CKay's Love Nwantiti goes wild on TikTok. 2021-12-13. Italy24 News Entertainment. en-us. 13 December 2021. https://web.archive.org/web/20211213154720/https://www.italy24news.com/entertainment/news/86011.html. dead.
  12. Web site: 2021-10-29. Bloomberg names Ckay's single, Love Nwantiti the biggest-ever hit from Africa. 2021-12-13. Technext. en-US.
  13. live . https://ghostarchive.org/varchive/youtube/20211211/QEbBuW8u1bA . 2021-12-11. CKay - Love Nwantiti (Acoustic Version) . YouTube.
  14. Web site: #CPMA2020: Citypeople releases nominations for 2020 Music Awards . City People Magazine . 15 October 2021 . 30 November 2020.
  15. Web site: Wizkid, Tems, CKay, Joeboy, Tempoe, P2J, win BMI London Awards. PulseNG . 5 October 2022 . 4 October 2022.
  16. Web site: BMI London Awards. bmi.com . 5 October 2022 . 4 October 2022.
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  26. Web site: Tónlistinn – Lög. The Music – Songs. is. Plötutíðindi. 30 April 2022. https://web.archive.org/web/20211016211221/https://plotutidindi.is/tonlistinn/. 16 October 2021. dead.
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  30. Web site: 2021 43-os savaitės klausomiausi (Top 100). Lithuanian. AGATA. 29 October 2021. 29 October 2021.
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