Love 972 Explained

LOVE 972
Area:Singapore
Johor Bahru/Johor Bahru District (Malaysia)
Batam/Batam Islands, Riau Islands (Indonesia)
Language:Mandarin
Frequency:97.2 MHz
Format:Adult contemporary (Mandopop)
Infotainment
Owner:Mediacorp
Sister Stations:YES 933
CAPITAL 958

Love 972 is a Mandarin Chinese radio station in Singapore. Owned by the state-owned broadcaster Mediacorp, it primarily broadcasts an adult contemporary format focusing on Chinese pop music.

History

The station was originally set to launch in October 1994. It was described as a Chinese equivalent to the English-language Class 95, and planned to target the increasing number of bilingual listeners, specifically workers between age 30 and 40 from the middle to higher income bracket. Test transmissions began in June 1994.[1]

The station launched on 23 September 1994. Its Chinese name translates as "Best Loved Station". The station initially had five deejays coming from SBC and Rediffusion.[2]

See also

Notes and References

  1. News: New Chinese radio channel in October . The Straits Times . 7 July 1994.
  2. News: Third Mandarin radio station starts up today . 27 January 2024 . The Straits Times . 23 September 1994.