Love Renaissance Explained

Love Renaissance
Founder:Carlon Ramong
Justice Baiden
Junia Abaidoo
Sean Famoso McNichol
Tunde Balogun
Distributor:The Orchard
Country:United States
Location:Atlanta, Georgia

Love Renaissance (LVRN) is an American record label and management company founded by Carlon Ramong, Justice Baiden, Junia Abaidoo, Sean Famoso McNichol and Tunde Balogun, and based in Atlanta, Georgia. The label is currently distributed through The Orchard, a unit of Sony Music. The label currently houses artists 6lack, Summer Walker, BRS Kash, Alex Vaughn, Eli Derby, and North Ave Jax. LVRN manages artists Shelley FKA DRAM, Westside Boogie, Dvsn, Davido, and Spinall.

History

Love Renaissance (LVRN) was founded in 2012 by rival party promoters Carlon Ramong, Justice Baiden, Junia Abaidoo, Sean Famoso McNichol, and Tunde Balogun while students at Georgia State University. The agency specializes in talent management, creative direction, and production, as well as marketing and strategic partnerships.[1] The first artist under the label was a singer-songwriter, Raury. In 2016, they added two more artists, DRAM and 6lack, to their roster.[2]

On July 14, 2017, the label signed a distribution deal with Interscope Records, and launched a creative space studio in Atlanta called LVRN Studios. Sean Famoso said "This launch is another example of the power and influence of Atlanta's youth in the industry and culture. This studio and creative space belongs to the rest of the city as much as it does us. We want to make sure this place serves as a reminder nobody should have to travel across the country to Los Angeles or New York to get started on their dream." Tunde Balogun spoke with Billboard saying "What we're doing isn't a flash in the pan - it's about developing artists for the long run, that's Interscope's goal as well. That's why this works."[3] On January 8, 2018, Raury left the label to become an independent artist.[4]

In 2019 and 2020, the label signed artists Cruel Santino, Kitty Ca$h, OMB Bloodbath, Eli Derby, Young Rog, and BRS Kash. The latter's signing was pushed by his hit single, "Throat Baby (Go Baby)".[5] [6] On November 16, 2020, the label released their first compilation album titled Home for the Holidays, featuring the LVRN roster.[7] In February 2021, the label entered into a publishing partnership with Warner Chappell, including the new signing of GMK, and Genio Bambino.[8] On April 27, 2021, LVRN announced the management signing of R&B duo Dvsn.[9] On May 5, LVRN released a hip hop cypher with Spotify, introducing Cleveland rapper NoonieVsEverybody to the label.[10]

Roster

Current artists

ActYear
signed
Releases
under the label
6lack20164
Summer Walker2017[11] 6
Young Rog20181
BRS Kash20201
OMB Bloodbath2020
Kitty Ca$h2020
Eli Derby20201
NoonieVsEverybody2021
Alex Vaughn20211
GMK2021
Genio Bambino2021
North Ave Jax20211
Äyanna20221
SadBoi2023
Tanner Adell2024[12]

Management

ActYear
signed
Label
Shelley FKA DRAM2016Atlantic Records
Westside Boogie2017Shady Records
Cruel Santino2019Monster Boy
Dvsn2021OVO Sound
Davido2022
Spinall2022
Baby Tate2022Warner

Former artists

Discography

Studio albums

ArtistAlbumDetails
RauryAll We Need
6lackFree 6lack
  • Released: November 18, 2016[14]
  • Label: LVRN, Interscope
  • Formats: CD, digital download, LP
6lackEast Atlanta Love Letter
  • Released: September 14, 2018[15]
  • Label: LVRN, Interscope
  • Formats: CD, digital download, LP
Summer WalkerOver It
  • Released: October 4, 2019[16]
  • Label: LVRN, Interscope
  • Formats: CD, digital download, LP
Summer WalkerStill Over It
  • Released: November 5, 2021
  • Label: LVRN, Interscope
  • Formats: CD, digital download, LP

Compilation albums

ArtistAlbumDetails
LVRN, 6lack, Summer WalkerHome for the Holidays
  • Released: November 16, 2020
  • Label: LVRN, Interscope
  • Formats: Digital download
LVRN, 6lack, Summer WalkerHome for the Holidays, Vol. 2
  • Released: November 30, 2022
  • Label: LVRN, Interscope
  • Formats: Digital download

Extended plays

ArtistExtended playDetails
Summer WalkerClear
  • Released: January 25, 2019[17]
  • Label: LVRN, Interscope
  • Format: Digital Download
6lack6pc Hot EP
  • Released: June 26, 2020
  • Label: LVRN, Interscope
  • Format: Digital Download
Summer WalkerLife on Earth
  • Released: July 10, 2020
  • Label: LVRN, Interscope
  • Format: Digital Download
Alex VaughnThe Hurtbook
  • Released: October 7, 2022
  • Label: LVRN, Interscope
  • Format: Digital Download
Eli DerbyMore Than Friends
  • Released: October 26, 2022
  • Label: LVRN, Interscope, The Brain
  • Format: Digital Download
Summer WalkerClear 2: Soft Life
  • Released: May 19, 2023
  • Label: LVRN, Interscope
  • Format: Digital download, streaming, CD

Mixtapes

ArtistMixtapeDetails
RauryIndigo Child
  • Released: August 25, 2014[18]
  • Label: Columbia Records
  • Format: Digital download
Summer WalkerLast Day of Summer
  • Released: October 12, 2018[19]
  • Label: LVRN, Interscope
  • Formats: Digital download
BRS KashKash Only
  • Released: January 22, 2021
  • Label: LVRN, Interscope, A Team Litty
  • Formats: Digital download
Young RogBoy Next Door
  • Released: June 25, 2021
  • Label: LVRN, Interscope
  • Formats: Digital download
North Ave JaxLaZy, but i have goals
  • Released: November 4, 2022
  • Label: LVRN, Interscope
  • Formats: Digital download

Notes and References

  1. Web site: LVRN: ATLANTA NEEDS A 'LOVE RENAISSANCE' . ImmersiveAtlanta . 3 March 2019.
  2. Web site: Payne . Ogden . Meet LVRN, The Atlanta Record Label Applying A D.I.Y. Approach To The Music Business . Forbes . 3 March 2019.
  3. Web site: LVRN, Interscope Enter New Venture, Launch Creative Hub In Atlanta . Billboard . 3 March 2019.
  4. Web site: "I Would Rather Die Than Be Controlled": Raury on Walking Away From Columbia & LVRN . DJ Booth . 3 March 2019.
  5. Web site: McKinney . Jessica . How LVRN Became a Superstar-Making Label on Their Own Terms . Complex . September 14, 2020.
  6. Web site: BRS Kash Joins LVRN/Interscope Records on Partnership Deal With Team Litty: Exclusive. Billboard. Carl. Lamarre. August 21, 2020. November 17, 2020.
  7. Web site: LVRN Announces Holiday Album: Summer Walker, 6LACK & More . Hotnewhiphop.
  8. Web site: 2021-02-17. Warner Chappell enters publishing partnership with Atlanta record label LVRN. 2021-02-18. Music Business Worldwide. en-US.
  9. Web site: Lamarre . Carl . R&B Duo DVSN Signs to LVRN Management . Billboard.
  10. Web site: LVRN Label Drops New Cypher Featuring 6LACK, Westside Boogie, BRS Kash, OMB Bloodbath, & NoonieVsEverybody For "Spotify Singles" . Hotnewhiphop.
  11. Web site: Summer Walker's a Star. She Signed a Brutal Record Deal to Get There. Rolling Stone.
  12. Web site: Tanner Adell Signs With Love Renaissance (LVRN). Jessica Nicholson. June 20, 2024. Billboard. July 19, 2024.
  13. Web site: All We Need by Raury on iTunes . Itunes.apple.com . 2015-10-18.
  14. Web site: FREE 6LACK – 6LACK. AllMusic.
  15. Web site: Maicki . Salvatore . Hear 6LACK's new album East Atlanta Love Letter . The FADER .
  16. Web site: Over It . iTunes.
  17. Web site: CLEAR - EP . iTunes.
  18. Web site: iTunes - Music - Indigo Child - EP by Raury. iTunes.
  19. Web site: Last Day of Summer . iTunes.