Loti (song) explained

Loti
Cover:Elvana Gjata - Loti.webp
Alt:An image depicting a female staring at the horizon
Border:yes
Type:single
Artist:Elvana Gjata
Language:Albanian
Genre:
Length:2:55
Label:
  • East Music Matters
  • Loudcom
Producer:Jumpa
Prev Title:Thirr
Prev Year:2021
Next Title:E di x Marre
Next Year:2021

"Albanian: Loti|i=no" (in Albanian lɔˈti/;) is a song by Albanian singer and songwriter Elvana Gjata. The song was composed and written by Gjata, while produced and arranged by German producers Jumpa and Lex Barkey, respectively. Loudcom Media under exclusive license from East Music Matters released it as a single for digital download and streaming on 10 June 2021. Musically, it is an Albanian-language pop, R&B and urban song fusing folk, trap and rock elements, with the lyrics telling a tale of a woman, who loses the intimacy of her loved one. Music critics applauded "Albanian: Loti|i=no", with praise concentrated on its appeal, music video as well as Gjata's musical versatility. Commercially, the song peaked atop the ranking in Albania and reached the top 60 in Switzerland. An accompanying music video was uploaded to Gjata's YouTube channel on 10 June 2021 and was filmed at the Divjakë-Karavasta National Park, Albania.

Background and composition

Gjata teased the premiere of "Albanian: Loti|i=no" by uploading a preview on her social media accounts and announcing that it would be released on 10 June 2021.[1] [2] Lasting two minutes and 55 seconds, Loudcom Media under exclusive license from East Music Matters made the single available on the announced date for digital download and streaming in various countries. "Albanian: Loti|i=no" was composed and written by Gjata herself.[3] German producers Jumpa and Lex Barkey produced and arranged the song, respectively.[3] Musically, "Albanian: Loti|i=no" is an Albanian pop, R&B urban song incorporating folk, trap and rock elements.[4] [5] The Albanian-language song lyrically tells a tale about a woman, who loses the intimacy of her significant other.[4] [6] Lyrics from the song translated into English include: "The price for loving you with my tears, I am washing it out / Could you stop the world for me? If you could love me more than yourself, would you?"[4]

Reception

Upon release, "Albanian: Loti|i=no" was met with widespread acclaim from selected music critics. Albanian music website Illyrian Pirates gave a positive review, applauding its "fresh" appeal and Gjata's "magnetic" vocal performance as well.[5] Zangba Thomson from Bong Mines Entertainment noticed a "heartfelt" narrative and complimented the singer's "ear-pleasing" vocal delivery.[4] In a review for Eurovistan and Eurovision Union, both writers came to a collective conclusion and went on to laud the song's nature as well as the singer's musical versatility, with the latter stating that its melodies give a "traditional, ethnic" feel.[7] [8] Fans of "Albanian: Loti|i=no" include Albanian politician Erion Braçe and Romanian musician Inna.[9] [10] Inna further incorporated the song on her exclusive Apple Music playlist.[11] Commercially, "Albanian: Loti|i=no" reached number two in Albania for the week ending 19 June 2021, and topped the ranking a week later on 26 June.[12] [13] After having trended on the Swiss Spotify and Streaming charts, the single reached number 55 in Switzerland, as the singer's second charting record in the country.[14] [15]

Promotion

An accompanying music video for "Albanian: Loti|i=no" was uploaded at 23:59 (CET) to Gjata's official YouTube channel on 10 June 2021, preceded by a teaser released on 9 June.[1] [16] [17] Upon its premiere, the video trended on the YouTube Top 100 chart in Austria,[18] Germany,[19] Norway,[20] Sweden and Switzerland.[21] [22] Filmed at the Divjakë-Karavasta National Park in Albania,[23] it was directed by Albanian content creator Flicka Elisa and visual designer Vasjen Katro.[16] [24] [25] Katro is also credited as the video's editor alongside producer Borin Leka.[16] The reviewer from Illyrian Pirates was enthusiastic towards the clip and called it "stunning", while stating that the visual suited the singer's both appearance and vocal abilities.[5] Labinot Nimani from the publication Albanian Post applauded Gjata's styling and noted "fancy" and "unique" visuals.[26] In December 2022, Gjata performed "Albanian: Loti|i=no" at the eighth season of the Albanian reality show Dancing with the Stars.[27]

Credits and personnel

Credits adapted from Tidal and YouTube.[3] [16]

Track listing

  1. "Albanian: Loti|i=no"2:55

Release history

Region! scope="col"
DateFormat(s)Label(s)
Various11 June 2021

Notes and References

  1. Web site: . Elvana Gjata publikon të enjten këngën e re . 2 February 2022 . https://web.archive.org/web/20210611122311/https://www.koha.net/showbiz/274961/elvana-gjata-publikon-te-enjten-kengen-e-re/ . 11 June 2021 . sq . 9 June 2021 . live.
  2. Web site: . Nga look-u te titulli i këngës, Elvana Gjata zbulon detajet e 'bombës' së radhës . 2 February 2022 . https://web.archive.org/web/20210611133623/https://www.gazeta-shqip.com/lifestyle/nga-look-u-te-titulli-i-kenges-elvana-gjata-zbulon-detajet-e-bombes-se-i1128426 . 11 June 2021 . sq . 26 March 2021 . live.
  3. Web site: . Loti / Elvana Gjata Tidal . 2 February 2022 . https://web.archive.org/web/20210611115825/https://listen.tidal.com/album/187262837/credits . 11 June 2021 . 11 June 2021 . live.
  4. Web site: Thomson . Zangba . Bong Mines Entertainment . Elvana Gjata releases an appealing music video for her 'Loti' single . 3 February 2022 . https://web.archive.org/web/20220203132231/https://www.bongminesentertainment.com/elvana-gjata-loti-music-video/ . 3 February 2022 . 2 February 2022 . live.
  5. Web site: Illyrian Pirates . Loti by Elvana Gjata . 21 February 2022 . https://web.archive.org/web/20220221205252/https://illyrianpirates.com/2022/02/19/loti-by-elvana-gjata/ . 21 February 2022 . 19 February 2022 . live.
  6. Web site: . Elvana Gjata vjen më fuqishëm se kurrë . 2 February 2022 . https://web.archive.org/web/20210611130554/https://abcnews.al/elvana-gjata-vjen-me-fuqishem-se-kurre/ . 11 June 2021 . sq . 11 June 2021 . live.
  7. Web site: Eurovistan . Elvana Gjata nous fait verser une 'Loti' sur son nouveau single . 2 February 2022 . https://web.archive.org/web/20210617121849/https://eurovistan.com/elvana-gjata-loti/ . 17 June 2021 . fr . 11 June 2021 . live.
  8. Web site: Eurovision Union . Release Radar: Best New Tracks of 2021 So Far! . 2 February 2022 . https://web.archive.org/web/20220202185141/https://eurovisionunion.com/2021/06/29/release-radar-best-new-tracks-of-2021-so-far/ . 2 February 2022 . 29 June 2021 . live.
  9. Web site: Velija . Kreizia . . Ja çfarë mendon Erion Braçe për këngën e re të Elvana Gjatës . 17 February 2022 . https://web.archive.org/web/20220217195625/https://www.topalbaniaradio.com/v7/ja-cfare-mendon-erion-brace-per-kengen-e-re-te-elvana-gjates/ . 17 February 2022 . sq . 12 June 2021 . live.
  10. Web site: Dervishi . Anja . Top Albania Radio . Këngëtarja me famë ndërkombëtare mbështet projektin e ri të Elvana Gjatës! . 17 February 2022 . https://web.archive.org/web/20220217195810/https://www.topalbaniaradio.com/v7/kengetarja-me-fame-nderkombetare-mbeshtet-projektin-e-ri-te-elvana-gjates/ . 17 February 2022 . sq . 18 June 2021 . live.
  11. Web site: . Inna: Music That Moves Me on Apple Music . 11 March 2022 . https://web.archive.org/web/20220311185535/https://music.apple.com/ro/playlist/inna-music-that-moves-me/pl.e995851dd88148c9bed65b8eda814e68 . 11 March 2022 . live.
  12. Web site: Top Channel . The Top List19/06/2021 . 2 February 2022 . https://web.archive.org/web/20211023155449/http://topawards.top-channel.tv/index.php/19-06-2021/ . 23 October 2021 . sq . 19 June 2021 . live.
  13. Web site: Top Channel . Ja ku vendoset Elvana me këngën që na torturoi në javën që lamë pas! . 2 February 2022 . https://web.archive.org/web/20220201122759/http://topawards.top-channel.tv/index.php/ja-ku-vendoset-elvana-me-kengen-qe-na-torturoi-ne-javen-qe-lame-pas/ . 1 February 2022 . sq . 23 June 2021 . live.
  14. Web site: . Schweizer Spotify Charts14 June 2021 . 2 February 2022 . https://web.archive.org/web/20210616102847/https://swisscharts.com/charts/spotify/14-06-2021 . 16 June 2021 . de . 14 June 2021 . live.
  15. Web site: Swiss Hitparade . Schweizer Streaming Charts20 June 2021 . 2 February 2022 . https://web.archive.org/web/20220123005200/http://swisscharts.com/charts/streaming/20-06-2021 . 23 January 2022 . de . 20 June 2021 . live.
  16. News: . . Elvana GjataLoti Official Music Video . 2 February 2022 . https://web.archive.org/web/20210611120521/https://www.youtube.com/watch?v=w8XSk4llUhw . 11 June 2021 . 11 June 2021 . live. Note: Open description for credits.
  17. Web site: Sinjali . Elvana Gjata paralajmëron projektin e ri muzikor . 2 February 2022 . https://web.archive.org/web/20210611122330/https://sinjali.com/elvana-gjata-paralajmeron-projektin-e-ri-muzikor/ . 11 June 2021 . sq . 10 June 2021 . live.
  18. Web site: YouTube . Austria Top Music Mideos: 11 June17 June 2021 . 16 April 2022 . https://web.archive.org/web/20220416195930/https://charts.youtube.com/charts/TopVideos/de/20210611-20210617?hl=de . 16 April 2022 . 11 June 2021 . live.
  19. Web site: YouTube . Germany Top Music Mideos: 11 June17 June 2021 . 16 April 2022 . https://web.archive.org/web/20220416195704/https://charts.youtube.com/charts/TopVideos/at/20210611-20210617?hl=de . 16 April 2022 . 11 June 2021 . live.
  20. Web site: YouTube . Norway Top Music Mideos: 11 June17 June 2021 . 16 April 2022 . https://web.archive.org/web/20220416195704/https://charts.youtube.com/charts/TopVideos/at/20210611-20210617?hl=de . 16 April 2022 . 11 June 2021 . live.
  21. Web site: YouTube . Sweden Top Music Mideos: 11 June17 June 2021 . 16 April 2022 . https://web.archive.org/web/20220416200903/https://charts.youtube.com/charts/TopVideos/se/20210611-20210617?hl=se . 16 April 2022 . 11 June 2021 . live.
  22. Web site: YouTube . Switzerland Top Music Mideos: 11 June17 June 2021 . 16 April 2022 . https://web.archive.org/web/20220416195234/https://charts.youtube.com/charts/TopVideos/ch/20210611-20210617?hl=de . 16 April 2022 . 11 June 2021 . live.
  23. Web site: . Elvana Gjata ndan të tjera pamje nga prapaskenat e klipit të këngës 'Loti' . 2 February 2022 . https://web.archive.org/web/20210617122854/https://www.botasot.info/mediale-vip-showbiz/1607610/elvana-gjata-ndan-te-tjera-pamje-nga-prapaskenat-e-klipit-te-kenges-loti/ . 17 June 2021 . sq . 15 June 2021 . live.
  24. Web site: Konica . Kush fshihet pas transformimit të artistes në klipin e ri . 2 February 2022 . https://web.archive.org/web/20210611134317/https://konica.al/2021/06/kush-fshihet-pas-transformimit-te-artistes-ne-klipin-e-ri/ . 11 June 2021 . sq . 11 June 2021 . live.
  25. Web site: Top Channel . Nëse ju ka pëlqyer video e Elvanës duhet të dini se nuk është ajo – është Vasjen Katro . 2 February 2022 . https://web.archive.org/web/20220202192713/http://topawards.top-channel.tv/index.php/nese-ju-ka-pelqyer-video-e-elvanes-duhet-te-dini-se-nuk-eshte-ajo-eshte-vasjen-kastro/ . 2 February 2022 . sq . 25 June 2021 . live.
  26. Web site: Nimani . Labinot . Albanian Post . Elvana Gjata apo Ciara, kush e veshi e para? . 17 February 2022 . https://web.archive.org/web/20220217194743/https://albanianpost.com/elvana-gjata-apo-ciara-kush-e-veshi-e-para/ . 17 February 2022 . sq . 14 June 2021 . live.
  27. News: . YouTube . Performancë elektrizuese nga Elvana GjataDancing With The Stars . 16 December 2022 . https://web.archive.org/web/20221216222112/https://www.youtube.com/watch?v=ArJ2VS63yik&feature=youtu.be . 16 December 2022 . 16 December 2022 . live.