| Lossa Engineering | |
| Foundation: | Long Beach, California, 2007 |
| Location City: | Long Beach, California |
| Location Country: | U.S. |
| Industry: | Custom motorcycles |
| Owner: | Jay LaRossa |
Lossa Engineering is a custom motorcycle manufacturer based in Long Beach, California. Founded in 2007 by Jay LaRossa, it specializes in café racers based on Japanese, Italian and British motorcycles from the 1960s and 1970s.
Lossa Engineering creates made-to-order motorcycles, doing complete build up and restoration/customization of vintage motorcycles from start to finish. In-house work includes custom fabrication, motor work, paint, and upholstery. Their use of bold colors and custom modifications with a unique twist and style attract repeat buyers like Jason Lee.[1]
The owner of Lossa Engineering, Jay LaRossa was born in the San Fernando Valley, California, on September 9, 1970. Both sides of his family owned motorcycle dealerships in Southern California. LaRossa grew up customizing cars and anything with wheels, two wheels or four. He opened his first business customizing cars and trucks in 1998 and quickly gained worldwide recognition with vehicles appearing in magazines from US to Japan. Jay's shop built several high end vehicles for large aftermarket companies to be displayed at the yearly SEMA Show. Around 2007 Jay started to focus on motorcycles, because of the love of Café Racers, he decided to build his first one from scratch. Along the way he has taught himself how to do many things including paint and bodywork, custom fabrication, engineering components from scratch, motor work and upholstery.
He has appeared on the first aired episode of Monster Garage, "White Trash", and then worked for Jesse James at West Coast Choppers before starting his second business venture, Lossa Engineering. Jay and his shop Lossa Engineering will also be featured in an upcoming TV series (airing October 1, 2010) focused solely on Café Racers and the lifestyle.
Lossa Engineering's motorcycles have been featured in several magazines including Café Racer and Iron Horse in the US as well as Cafe Racer Magazine in the UK. Their bikes have also won several awards at shows including a 1st place award at the Grand National Roadster Show in Pomona, California. Several bikes have also been featured at the Long Beach International Motorcycle Show.