Lose Yourself (EP) explained

Lose Yourself
Type:	EP
Artist:	Kiss of Life
Cover:	"Lose Yourself" by Kiss of LIfe album cover.webp
Caption:	Digital cover
Genre:	Pop hip hop R&B Latin EDM
Label:	S2
Prev Title:	Midas Touch
Prev Year:	2023
Chronology:	Kiss of Life

Lose Yourself is the third extended play (EP) by South Korean girl group Kiss of Life. It was released on October 15, 2024 through S2 Entertainment. The EP includes a range of musical styles such as pop, hip hop, R&B, and Latin. With seven tracks in total, the EP features "Get Loud" as its lead single and pre-release single "R.E.M".

Background and release

At the end of 2023, Kiss of Life released their second mini-album, Born to Be XX, after which they released two singles in 2024, Midas Touch and Sticky, and discussed plans for a world tour starting at the end of 2024.^{[1] [2] [3]}

On September 25, 2024, Kiss of Life announced their third mini-album, Lose Yourself, with a release date of October 15, along with an announcement for a pre-release single scheduled for October 4.^[4] Unnamed at the time, the pre-release single was revealed to be "R.E.M" through a teaser video released on October 3 shortly before the song's streaming and music video release.^[5]

On October 15, Kiss of Life released Lose Yourself, appeared at Yes 24 Live Hall in the Gwangjin District of Seoul to promote the mini-album, and unveiled a music video for the lead single, "Get Loud".^{[6] [7]} While at Yes 24 Live Hall, group member Natty shared that the group wanted to someday perform a set at Coachella.^[8] The release preceded the group's world tour, Kiss Road, which began on October 26 in Olympic Hall.^[9]

Composition

In an interview with Consequence of Sound, Julie shared that the group was excited to explore the hip hop genre through songs like "Get Loud" and "Igloo", as the group has been known for more of an R&B sound since their debut. "Back to Me" is more of an "easy and soft" song as described by Haneul. The last song, "No One But Us", incorporates EDM for a sentimental close to the mini-album.^[10]

Charts

Weekly charts

Chart (2024)! scope="col"

Peak position
Japanese Combined Albums (Oricon)^[11]	39
South Korean Albums (Circle)^[12]	6

Monthly charts

Chart (2024)! scope="col"

Peak position
South Korean Albums (Circle)^[13]	11

Notes and References

1. Web site: Sayson . Sofia . 2023-11-13 . Kiss Of Life's Confidence Is Shining In Their New Album . 2024-11-09 . nylonmanila.com . en-US.
2. Web site: Raj . Tanu I. . 2024-04-11 . KISS OF LIFE prove they have the 'Midas Touch' on this confident, yet authentic single . 2024-11-09 . NME . en-GB.
3. Web site: Benjamin . Jeff . 2024-09-13 . KISS OF LIFE Share Secret to 'Sticky' Success, Preview Upcoming World Tour . 2024-11-09 . . en-US.
4. Web site: Chin . Carmen . 2024-09-25 . KISS OF LIFE to drop third mini-album 'Lose Yourself' next month . 2024-11-09 . NME . en-GB.
5. Web site: Lee . Dakyum . 2024-10-03 . The teaser video of the group KISS OF LIFE's pre-release song has been released . 2024-11-09 . . en.
6. Web site: 2024-10-15 . Kiss of Life wants to 'Get Loud' with its third EP . 2024-11-09 . . en.
7. Web site: Chin . Carmen . 2024-10-16 . KISS OF LIFE drop glamorous music video for new single 'Get Loud' . 2024-11-09 . NME . en-GB.
8. Web site: Lee . Gyu-lee . 2024-10-15 . Kiss of Life sets sights on Coachella, releasing 'Lose Yourself' . 2024-11-09 . . en.
9. Web site: 2024-10-28 . Kiss of Life successfully opens its first world tour, 'KISS ROAD' . 2024-10-28 . . en.
10. Web site: 2024-10-16 . Fan Chant: KISS OF LIFE Talk Through New EP Lose Yourself Track by Track . 2024-11-09 . Consequence . en.
11. Web site: Oricon Top 50 Combined Albums: 2024-11-18 . . November 14, 2024 . ja . https://archive.today/20241114045350/https://www.oricon.co.jp/rank/coa/w/2024-11-18/p/4/ . November 14, 2024.
12. Web site: Circle Album Chart – Week 42, 2024. Circle Chart. ko. November 8, 2024.
13. Web site: Circle Album Chart – October 2024 . November 8, 2024. . ko.