| Lords Never Worry | |
| Type: | Mixtape |
| Artist: | ASAP Mob |
| Cover: | ASAPMobLordsNeverWorry.jpg |
| Released: | August 28, 2012 |
| Recorded: | 2011–2012 |
| Length: | 61:52 |
| Next Year: | 2016 |
Lords Never Worry (stylized as Lord$ Never Worry) is the debut mixtape by American hip hop collective ASAP Mob. It was released as a free digital download on August 28, 2012, by ASAP Worldwide, Polo Grounds Music, and RCA Records.[1] The mixtape contains verses from ASAP Mob group members ASAP Rocky, ASAP Twelvyy, ASAP Ant, ASAP Ferg, and ASAP Nast, along with guest appearances from Danny Brown, Raekwon, Flatbush Zombies, Gunplay, Dash, Fat Trel, Jim Jones and Bodega Bamz. The album's production was provided by Clams Casino, ASAP Ty Beats, AraabMuzik and P On The Boards, among others.
The mixtape's music incorporates stylistic and production elements of various hip hop scenes, as was seen on Rocky's debut solo mixtape Live. Love. ASAP. Over the course of its 18 tracks, the mixtape incorporates Southern and "trap" hip hop beats containing rattling hi-hats and heavy bass.
In 2012, it was initially announced that the group's mixtape was scheduled for a May 2012 release, to be followed by Rocky's debut album Long. Live. ASAP during the summer. However, after failing to be released during these months, Rocky announced in mid-July that the album would be released two weeks later. Again, however, the mixtape was not to be released and it was eventually announced that it would be released on August 28, 2012, via LiveMixtapes. The first single from their mixtape, called "Bath Salt", contains verses from Rocky and ASAP Ant, with guest features from Flatbush, New York-based hip hop group Flatbush Zombies. It was released at midnight on July 27, 2012.[2] On August 13, 2012, a music video was released for a track called "Purple Kisses",[3] followed by a music video for ASAP Ferg's track called "Work", one week later on August 20, 2012.[4]
Upon its release, Lords Never Worry received generally negative reviews. Pitchfork Media's Jordan Sargent found ASAP Rocky and ASAP Ferg to be the highlights of the group, although he criticized the execution of the beats on the mixtape.