| Look Now | |
| Type: | studio |
| Artist: | Elvis Costello and the Imposters |
| Cover: | Look Now.jpg |
| Released: | 12 October 2018 |
| Recorded: | 2018 |
| Studio: | Hollywood, New York City, and Vancouver |
| Length: | 47:14 |
| Label: | Concord |
| Producer: | Elvis Costello, Sebastian Krys |
| Prev Title: | Wise Up Ghost |
| Prev Year: | 2013 |
| Next Title: | Hey Clockface |
| Next Year: | 2020 |
Look Now is the 30th studio album by English singer-songwriter Elvis Costello and The Imposters, released on 12 October 2018.[1] Look Now was the first studio album released by Costello since 2013.[1] The album was co-produced by Costello and Sebastian Krys.
The majority of the songs here were written by Costello, though three were co-written with Burt Bacharach. Costello's collaboration with Carole King, "Burnt Sugar Is So Bitter," had existed only as a demo for 20 years before being produced for release on Look Now.[2] Costello told NPR that Look Now is the "uptown pop record with a little swagger" that he had been wanting to make for 20 years.[3]
Look Now won the Grammy Award for Best Traditional Pop Vocal Album at the 62nd Grammy Awards. Costello and The Imposters toured America in support of the album in November and December 2018.[4]
Look Now was extensively reviewed upon its release, and received aggregate ratings of 7.5/10 and 83/100 from AnyDecentMusic? and Metacritic respectively. NPR Music described the album as "Meticulously crafted, clever, polished...you can't imagine a group of surer hands for him to be working with" and called it one of the "best new albums" out at the time it was released.[5]
Chris Willman inVariety called Elvis Costello and The Imposters "the world's greatest pit band."[6] Willman explained his description by stating that he intended it to act as "a raging endorsement of Costello's rage-free side," adding "It's so funny to be seeing him [Costello], after all this time, making a great cake of an album that doesn't really sound that much like any of the 30 before it."[6]
USA Today said, "The sophisticated chamber-pop arrangements suggest a return to the form he first explored in depth on Imperial Bedroom, a 1982 release produced by Beatles engineer Geoff Emerick. And it does so while holding its own against that masterpiece, perhaps because it was conceived after revisiting that album on the road."[7]
Joe Lynch for Billboard praised the album as "a collection of lush, sophisticated pop."[8]
Pitchfork stated: "Look Now plays at first like a simple set of songs that eschews grand concepts for immediacy... Despite their stateliness, these tunes are startlingly direct, both emotionally and melodically. They carry only the vaguest air of Costello’s signature cleverness and no trace of anger. [After 'Under Lime',] the rest of Look Now proceeds at a gentler, empathetic pace, lingering upon the bittersweet plights of their protagonists—usually women, always etched with kindness—instead of rushing toward a conclusion."[9]
Uproxx described Costello as "one of the greatest songwriters of the last 40 years. Full-stop, no question, no debate necessary."[10] It added that the track "Unwanted Number," with its "mix of cheeky irreverence and deep melancholy sadness" was indescribable other than as an Elvis Costello song.[10]
Consequence of Sound stated, "Costello's been around so long that it should be easy to pinpoint what a new record will sound like even before fans put ears to it, but his ability to shape-shift in and out of genres wide and far still gives his new material a bit of intrigue. Look Now is another solid entry into an already healthy and vital body of work. It’s not his absolute best, but it still earns a spot in the meatier part of his iconic recording arc."[11]
Some reviewers were less enthusiastic. Kitty Empire for The Observer gave the album a score of 6/10 in her review, stating that "The album’s title speaks of urgency; its nearest song, 'Don’t Look Now,' details the unwanted advances that bedevil a model. But the episode twinkles a little too prettily for the subject matter."[12] Similarly, The Evening Standard gave the album a score of 6/10, describing "The arrangements [as] gorgeous, some of the chorus hooks less so, and overall the laid-back Broadway-meets-Abbey Road vibe suit[ing] his adroit observations."[13]
AllMusic called the album "a cross between Imperial Bedroom and Painted from Memory, Costello's 1998 collaboration with Burt Bacharach," adding that the album "isn't rock & roll so much as it is pop that blends the craft of classic Brill Building tunes of the '60s with the narrative maturity of classic Broadway musicals and the sort of ballads that were once the purview of classic jazz vocalists." A reviewer for The Associated Press described the album as a series of lamentations by various characters.[14]
The deluxe edition of the album was released with a bonus EP called "Regarde Maintenant," also credited to Elvis Costello & the Imposters, containing four tracks. These tracks were also included on deluxe digital editions of the album, as well as the vinyl 2xLP.
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