Look (EP) explained

Look
Type:EP
Artist:Apink
Cover:Look-apink.jpg
Alt:The band members seated and standing around lawn furniture with smiley faces around them
Released:April 13, 2020
Recorded:2019–2020
Length:24:00
Label:Play M
Prev Title:Percent
Prev Year:2019
Next Title:Horn
Next Year:2022

Look is the ninth extended play (EP) by South Korean girl group Apink. It was released by Play M Entertainment on April 13, 2020, one year and three months after their last EP Percent (2019), the group's longest break since debut. The album contains seven songs including the lead single "Dumhdurum".

Release and promotion

On April 1, 2020, Play M Entertainment announced the upcoming release of Apink's ninth extended play Look and lead single "Dumhdurum" on April 13.[1] It marks the group's first release after one year and three months following their previous mini-album Percent (2019).[2] A schedule for the comeback was posted via the group's SNS accounts, containing multiple dates for the release of teasers for the album.[3] The first group teaser was released on April 2.[4] On April 3, unit group teasers were released in two versions- 'YOS' and 'Ju-ji-rong.[5] The full album tracklist was released on April 6.[6] The EP consists of seven songs including two new tracks for fans.[7] Preorders for the album began the same day.[8] From April 7 to April 9, solo teasers for each member were released in sets of two.[9] [10] [11] On April 10, a highlight medley video featuring previews of the songs from the album was released.[12] A few hours ahead of the album release, a 50-second teaser of the performance version of the music video was released.[13] The album was released on April 13, in both CD and digital formats.[14] An accompanying music video for the lead single "Dumhdurum" was released in conjunction with the release of the album.[15] [16]

Hours after the album release, the group held an online showcase which was broadcast live via Naver's V Live app.[17] The group performed songs from the album for the first time at the showcase.[18] The group then promoted the album on music shows, starting with KBS's Music Bank on April 17, where they performed "Be Myself", "Love Is Blind" and "Dumhdurum".[19] In the second week of promotion, Apink won all six music show awards on, The Show, Show Champion, M Countdown, Music Bank, Show! Music Core and Inkigayo.[20] They won a total of 8 music show awards including consecutive wins on Show! Music Core and Inkigayo.[21]

Composition

The album's lead single "Dumhdurum" has lyrics written by Jeon Gun and Black Eyed Pilseung, the same team who wrote Apink's previous hit singles "I’m So Sick" and "Eung Eung".[22] [23] It is a dance-driven number with an "addictive hook" and features a Spanish yet "Oriental" melody and synth sounds.[24] The lyrics talk about accepting a broken relationship calmly.[23] "Yummy" is a dance song with elements of R&B and features minimalist instrumentation and a "stylish" melody.[24] "Be Myself" is a pop and R&B song featuring flute and keyboards. It is performed by Eunji, Cho-rong and Namjoo. "Love Is Blind" is a unit track performed by Bo-mi, Na-eun, and Ha-young and has lyrics written by Kim Yeonseo and music by MinGtion. It features a drum rhythm and derives from synthesizer and bass instrumentation. "Overwrite" is an R&B ballad with a restrained rhythm. It was written and produced by Dr.JO.[24] The last two tracks of the album are released to mark their 9th anniversary and are both dedicated to their fans.[23] "Moments" is a pop ballad with a "dramatic" melody. "Everybody Ready?" is an uptempo dance-pop-style song produced by Jinhwan Kim. It features a funk-based rhythm, "clapping beats", "brass-horns" and "energetic vocals".[24] The lyrics are a celebration of their career.[25]

Reception

The album debuted at number two on the Gaon Album Chart[26] while "Dumhdurum" topped the Gaon Download Chart.[27] "Dumhdurum" entered the Gaon Digital Chart at number four and peaked at number two in its second week.[28] As of June 2020, Look has sold 47,937 physical copies.[29]

Awards and nominations

Program! width="140"
Date
"Dumhdurum"The Show April 21, 2020[30]
Show Champion April 22, 2020[31]
M Countdown April 23, 2020[32]
Music Bank April 24, 2020[33]
Show! Music Core April 25, 2020[34]
May 2, 2020[35]
Inkigayo April 26, 2020[36]
May 3, 2020[37]

Accolades

Publisher! scope="col"
YearListicleWorkRankRef.
Billboard2020Best K-Pop Songs of 2020"Dumhdurum"2[38]
BuzzFeedBest K-Pop Songs of 202023[39]
DazedTop 40 Best K-Pop Song of 202022[40]
PaperThe 40 Best K-Pop Songs of 2020[41]
TimeThe Best K-Pop Songs and Albums of 2020[42]

Charts

Sales and streaming chart performance for "Dumhdurum"
SongChart (2020)Peak
position
DumhdurumSouth Korea (Gaon)[44] 2
South Korea (K-pop Hot 100)[45] 2
US World Digital Songs (Billboard)[46] 10

Notes and References

  1. Web site: https://entertain.naver.com/read?oid=109&aid=0004186672. ko: 에이핑크, 13일 미니 9집 'LOOK' 발매..1년 3개월 만에 '완전체 컴백' [공식]. A-Pink releases the 9th mini album 'LOOK' on the 13th .. 'Complete comeback' in 1 year and 3 months [Official]. Lee. Seunghoon. OSEN. April 1, 2020. May 12, 2020. ko. Naver.
  2. Web site: https://entertain.naver.com/read?oid=117&aid=0003348155. ko: [공식] 에이핑크, 14일 미니 9집 '룩'으로 컴백 확정…1년 3개월만에 완전체 활동. [Official] A-Pink confirms comeback with Mini 9's 'Look' Complete activity in one year and three months. Myung. Hee-suk. My Daily. April 1, 2020. ko. May 12, 2020. Naver.
  3. Web site: https://entertain.naver.com/read?oid=108&aid=0002852851. ko: 에이핑크, 13일 미니 9집 'LOOK' 발매..완전체 활동 돌입. A Pink releases the 9th mini album 'LOOK' on the 13th.. Lee. Jeong-ho. Star News. April 1, 2020. ko. May 12, 2020. Naver.
  4. Web site: https://entertain.naver.com/read?oid=312&aid=0000441091. ko: '완전체 컴백' 에이핑크, 독보적인 매력…'LOOK' 첫 단체 티저 공개. 'Full Comeback' A Pink, unique charm… 'LOOK', first group teaser released. Woo. Bin. Ten Asia. April 2, 2020. ko. May 12, 2020. Naver.
  5. Web site: https://entertain.naver.com/read?oid=629&aid=0000021279. ko: 에이핑크, 'LOOK' 유닛 티저 공개…시크·펑크 매력. A Pink, 'LOOK' unit teaser released… Chic punk charm. The Fact. ko. April 3, 2020. May 12, 2020. Naver.
  6. Web site: https://entertain.naver.com/read?oid=312&aid=0000441091. ko: ‘완전체 컴백’ 에이핑크, 미니 9집 'LOOK' 트랙리스트 공개. 'Complete comeback' A Pink, mini 9th album 'LOOK' track list released. Hong. Se-young. Sports Donga. ko. April 6, 2020. May 12, 2020. Naver.
  7. Web site: A new 'Look'. April 13, 2020. May 12, 2020. Korea JoongAng Daily.
  8. Web site: https://entertain.naver.com/read?oid=018&aid=0004610462. ko: 에이핑크, 4월 13일 미니 9집 '룩'으로 컴백. A Pink, comeback on April 13 with 9th Mini Album 'Look'. Kim. Hyunsik. Edaily. ko. April 1, 2020. May 12, 2020. Naver.
  9. Web site: https://entertain.naver.com/read?oid=382&aid=0000811242. ko: ‘컴백’ 에이핑크 초롱·보미, 레트로→시크 개인 티저 공개. 'Comeback' A Pink Lantern, Bomi, Retro → Cheek Personal Teaser Revealed. Jeon. Hyojin. Sports Donga. ko. April 7, 2020. May 12, 2020. Naver.
  10. Web site: https://entertain.naver.com/read?oid=213&aid=0001159734. ko: 에이핑크 정은지-손나은, 개인 티저 공개...화려한 비주얼 '눈길'. A Pink Jung Eun-ji-Son Na-eun reveals personal teaser .... Kim. Min-ji. TV Report. April 8, 2020. ko. May 12, 2020. Naver.
  11. Web site: https://entertain.naver.com/read?oid=609&aid=0000265291. ko: ‘컴백 D-4’ 에이핑크 남주-하영 티저, 압도적 비주얼. 'Comeback D-4' A Pink Namju-Hayoung Teaser, Overwhelming Visual. Lee. Min-ji. Newsen. April 9, 2020. ko. May 12, 2020. Naver.
  12. Web site: https://entertain.naver.com/read?oid=311&aid=0001133150. ko: 에이핑크, 신곡 '덤더럼' 미리듣기 공개...'중독적 사운드'에 매료. A-Pink reveals preview of new song 'Dum Durham' ... fascinated by 'addictive sound'. Lee. Deok-haeng. Xports News. April 7, 2020. ko. May 12, 2020. Naver.
  13. Web site: https://entertain.naver.com/read?oid=311&aid=0001134084. ko: 에이핑크, '덤더럼' MV 티저 '뜨거운 반응'...오늘(13일) 무대 최초 공개. A Pink, 'Dum Durham' MV teaser 'Hot reaction' .... Lee. Deok-haeng. Xports News. April 7, 2020. ko. May 12, 2020. Naver.
  14. Web site: https://entertain.naver.com/read?oid=117&aid=0003352012. ko: '컴백' 에이핑크 "10주년 실감 안나…'역시 에이핑크' 라는 말 듣고 싶어" [일문일답]. 'Comeback' Apink "I don't feel 10th anniversary…" I also want to hear the word "Apink" ". Myung. Hee-suk. My Daily. April 13, 2020. ko. May 12, 2020. Naver.
  15. Web site: https://entertain.naver.com/read?oid=076&aid=0003554234. ko:에이핑크, 레트로 감성+중독성 甲 멜로디…신곡 '덤더럼' MV 티저 공개 [공식]. A pink, retro sensibility + toxic melody… New song 'Dum Durham' MV teaser released [Official]. Kim. Soo-hyun. Sports Chosun. April 13, 2020. ko. May 12, 2020. Naver.
  16. Web site: https://entertain.naver.com/read?oid=109&aid=0004191534. ko: 에이핑크 "10년차? 앨범 욕심은 데뷔초와 같아..'역시 에이핑크'라는 말 듣고파"[일문일답]. Apink "10 years? Album greed is like a debut .. I want to hear the word 'Apink too'". Kim. Eun-ae. OSEN. April 13, 2020. ko. May 12, 2020. Naver.
  17. Web site: https://entertain.naver.com/read?oid=112&aid=0003288043. ko: 에이핑크 'LOOK' 쇼케이스, 타이틀곡→유닛 무대 공개 "팬들이 너무 보고싶다"(V앱 종합). A Pink 'LOOK' Showcase, Title Song → Unit Stage Revealed "The fans miss you so much". Jeon. Ah-Hana. Herald Corporation. April 13, 2020. ko. May 12, 2020. Naver.
  18. Web site: https://entertain.naver.com/read?oid=109&aid=0004191811. ko: '4억♥' 에이핑크, 신곡 '덤더럼' 최초 공개…주지롱‧ YOS 핫 데뷔 [종합]. '400 million ♥' A Pink, new song 'Dum Durham' first released… Jee Ji-Long‧ YOS Hot Debut [Comprehensive]. Jang. Woo-young. OSEN. April 13, 2020. ko. May 12, 2020. Naver.
  19. Web site: https://entertain.naver.com/read?oid=117&aid=0003353592. ko: [종합] (여자)아이들, '뮤직뱅크'에서 첫 1위…에이핑크 컴백. [Comprehensive] (Female) Children, first place in 'Music Bank'… A pink comeback. Lee. Seung-gil. My Daily. April 17, 2020. ko. May 12, 2020. Naver.
  20. Web site: https://entertain.naver.com/read?oid=241&aid=0003018940. ko: '10년차' 에이핑크, '덤더럼'으로 음원차트 올킬·음방 6관왕. Apink, '10th Year', 'Kingdom' All-Kill & Sound Room 6 Crown with 'Dum Durham'. Kim. Yeon-ji. Daily Sports. April 27, 2020. ko. May 12, 2020. Naver.
  21. Web site: https://entertain.naver.com/read?oid=312&aid=0000444646. ko: '인기가요' 에이핑크, '덤더럼'으로 1위…음악 방송 8관왕 달성. 'Inkigayo' A Pink, 'Dum Durham' ranked first… Achieve 8 crowns of music broadcasting. Jeong. Tae-geon. Ten Asia. May 5, 2020. ko. May 12, 2020. Naver.
  22. Web site: With new album, Apink cements presence as one of K-pop's longest-running girl groups. The Korea Times. April 13, 2020. May 12, 2020.
  23. Web site: Apink celebrates 9th anniversary with new single. Hong. Dam-young. April 13, 2020. May 12, 2020. The Korea Herald.
  24. Web site: 'Apink' 9th Mini Album 【LOOK】. ko. April 13, 2020. May 12, 2020. Melon.
  25. K-Pop Girl Group Apink Celebrates 8th Anniversary by Asking 'Everybody Ready?'. Herman. Tamar. Billboard. April 19, 2019. May 12, 2020.
  26. Web site: 2020년 16주차 Album Chart . . May 12, 2020 . Korean.
  27. Web site: 2020년 16주차 Download Chart . Gaon Chart . May 12, 2020 . Korean.
  28. Web site: 2020년 16주차 Digital Chart . . May 12, 2020 . Korean.
  29. Web site: http://gaonchart.co.kr/main/section/chart/album.gaon?nationGbn=T&serviceGbn=&termGbn=year&hitYear=2020&year_time=1. ko:2020년 종합 Album Chart. First Half of 2020 Album Chart. Gaon Music Chart. July 10, 2020. ko.
  30. Web site: '더쇼' 에이핑크, (여자)아이들·크래비티 꺾고 1위.."판다 고마워요"[종합]]. Naver. Korean. April 21, 2020.
  31. Web site: [종합] '쇼챔피언' 에이핑크, '덤더럼'으로 1위…(여자)아이들 컴백·크래비티 데뷔]. mydaily. 22 April 2020 . Korean. April 22, 2020.
  32. Web site: '엠카' 에이핑크, (여자)아이들 꺾고 1위..솔라 솔로 데뷔-갓세븐・에이프릴 컴백[종합]]. Osen. 23 April 2020. Korean. April 23, 2020.
  33. Web site: [종합] '뮤뱅' 에이핑크, '덤더럼'으로 1위…"연차 상관없이 열심히 할 것"]. mydaily.co.kr. 24 April 2020 . Korean. April 24, 2020.
  34. Web site: [종합] 에이핑크, '음악중심' 1위→음악방송 4관왕…솔라 솔로데뷔·갓세븐 컴백]. mydaily.co.kr. 25 April 2020 . Korean. April 25, 2020.
  35. Web site: [종합] '음악중심' 에이핑크 1위…오마이걸 컴백·둘째이모 김다비 데뷔]. mydaily.co.kr. 2 May 2020 . Korean. May 2, 2020.
  36. Web site: [종합] '인기가요' 에이핑크, '덤더럼'으로 (여자)아이들·엠씨더맥스 꺽고 1위]. mydaily.co.kr. 26 April 2020 . Korean. April 26, 2020.
  37. News: Jung. Tae-gun. ko:'인기가요' 에이핑크, '덤더럼'으로 1위…음악 방송 8관왕 달성. https://tenasia.hankyung.com/tv/article/2020050310074. Ten Asia. Korea Entertainment Media. May 3, 2020. ko. May 3, 2020.
  38. The 20 Best K-Pop Songs of 2020: Top 20. December 23, 2020. Billboard. en. December 22, 2020. Joins.
  39. Web site: Best K-Pop Songs of 2020. December 31, 2020. BuzzFeed. en. December 22, 2021. Joins.
  40. Web site: Top 40 Best K-Pop Song of 2020. Glasby. Taylor. December 19, 2020. Dazed. en. December 21, 2021. Joins.
  41. The 40 Best K-Pop Songs of 2020. Paper. Crystal. Bell. December 18, 2020. December 22, 2021.
  42. Moon. Kat. The Best K-pop Songs of 2021 So Far. Time. December 11, 2020. December 24, 2021.
  43. Web site: 2020년 16주차 Album Chart. Gaon Chart. ko. April 23, 2020.
  44. Web site: 2020년 16주차 Digital Chart. Gaon Chart. ko. April 23, 2020.
  45. BILLBOARD KOREA K-POP 100. Billboard. May 9, 2020.
  46. Apink Chart History: World Digital Song Sales. Billboard. 2020-04-22.
  47. Web site: Look by Apink on Apple Music. Apple Music. April 17, 2020.

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